Last updated just now · Jul 14, 2026, 5:17 PM
Fashion & Lifestyle United Kingdom

Ameliamarni

Full Creator Stats Live · Updated 2026-07-14

Ameliamarni is an Australian lifestyle and fashion creator currently split between London and Italy, whose content centres on elevated everyday style, travel aesthetics, beauty routines, and aspirational wardrobe moments.

NicheFashion & Lifestyle TierMid Engagement3.4%

Total Followers +4.7%

811K

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

542K followers · 67% of audience

Engagement

3.4%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $8.1K–$19K / IG post

Quick facts
  • Fashion try-on and GRWM formats anchor her feed, blending aspirational styling with candid, low-production caption energy.
  • Engagement rate more than double the category median marks her Instagram audience as unusually responsive for her follower tier.
  • Confirmed brand partnerships with Oh Polly, SKIMS, and Kurt Geiger signal consistent pull in the fashion and lifestyle commercial space.
  • Cross-hemisphere lifestyle identity — Australian-born, London-based, Italy-stationed — lends her travel and fashion content organic multi-geography credibility.
  • Instagram is her clear growth engine, posting near-daily with a strong recent 30-day surge while TikTok and YouTube remain largely dormant.

Performance Across Platforms

Updated 2026-07-14
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 541,670 +38K 3.4% 3.7 2 days ago
YouTube 99,700 +0
TikTok 169,300 +0 6.7% 3.3 6 days ago

Growth Trend

Last 365 days
WindowInstagramYouTubeTikTokCombined
Last 7 days +9K +1.6% +0 +0.0% +0 +0.0% +9K
Last 30 days +38K +7.0% +0 +0.0% +0 +0.0% +38K
Last 90 days +60K +11.1% +0 +0.0% +0 +0.0% +60K
Last 365 days +60K +11.1% +0 +0.0% +0 +0.0% +60K

Audience Demographics

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47K184K321K458K595K Jul 15Oct 14Jan 13Apr 14Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Brand ambassador Instagram Long-term
Sponsored content Instagram 2025–2026
Sponsored content Instagram 2025–2026
Sponsored content Instagram 2026
Background

About Ameliamarni

Ameliamarni is an Australian lifestyle and fashion creator currently split between London and Italy, whose content centres on elevated everyday style, travel aesthetics, beauty routines, and aspirational wardrobe moments. Her feed leans into a warm, sun-drenched visual tone — Amalfi coast light, French-door apartment shots, Miami getaways — while her GRWM and hair content, often captured mid-salon-visit, keeps her grounded in relatable day-to-day moments. With her primary audience concentrated in the UK and the US, she occupies a transatlantic sweet spot that appeals to globally minded women in their twenties and early thirties.

Her brand partnerships reflect a clear positioning in the accessible-premium fashion and beauty space. A formal SKIMS partnership and an Oh Polly ambassadorship signal trust from labels targeting trend-aware, body-positive young women, while collaborations with Runaway The Label and Kurt Geiger round out a portfolio that skews aspirational without crossing into luxury-only territory. Her Instagram engagement rate sits meaningfully above category norms, and TikTok engagement is particularly strong — suggesting an audience that actively participates rather than passively scrolls. As her Italy-based chapter adds a distinctly continental lifestyle angle to her content, she is well positioned to deepen her appeal among European fashion and travel brands.

Brand fit

Why brands partner

Ameliamarni reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion, Fashion / Shapewear, Fashion / Footwear, a clear signal of fit for brands in those categories. Demonstrated partners include Oh Polly and SKIMS. Engagement on Instagram runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Ameliamarni's tier (Mid, 811K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is Ameliamarni actually Australian?

Yes, Ameliamarni is Australian — she describes herself in her own Instagram bio as an "aussie livin in london." She has built her online presence largely around the experience of being an Australian expat navigating life and fashion in Europe.

Where does Ameliamarni live — London or Italy?

Ameliamarni is based in London but spends significant time in Italy, which she pins at the top of her Instagram bio. Her content regularly features Italian locations including the Amalfi Coast alongside London and international destinations like Miami.

Is Ameliamarni an Oh Polly ambassador?

Yes, Ameliamarni is an official Oh Polly ambassador — she names the brand directly in her Instagram bio with a heart. Oh Polly is a UK-based womenswear brand popular with lifestyle and fashion influencers, and the partnership aligns closely with her aesthetic.

Does Ameliamarni have a SKIMS deal?

Yes, Ameliamarni has a paid partnership with SKIMS, Kim Kardashian's shapewear and loungewear brand. She tags posts with #skimspartner and has featured SKIMS pieces in her lifestyle content, including a caption referencing French doors and the brand.

What is Ameliamarni's Runaway the Label discount code?

Ameliamarni's discount code for Runaway the Label is amelia20. She has featured the Australian fashion brand in try-on style posts, making it one of her more actively promoted fashion partnerships alongside Oh Polly and SKIMS.

Who does Ameliamarni's hair?

Ameliamarni has been seen at Dane Wakefield Hair (@danewakefieldhair), which she tagged in a caption about her hair session. Her hair content — covering honey tones, brunette, and bronde looks — is one of the most-engaged topic areas on her feed.

Did Ameliamarni collaborate with Kurt Geiger?

Ameliamarni has used the hashtag #kurtgeigerss26, which points to involvement with Kurt Geiger's Spring/Summer 2026 collection. Kurt Geiger is a London-based luxury accessories brand, and the tag suggests a sponsored or gifted partnership tied to that season.

What is Ameliamarni's hair color — is she a brunette or blonde?

Ameliamarni describes her color as bronde — a blend of brunette and blonde — with warm honey tones. She regularly documents her hair appointments and color journey, which has become a signature content thread for her audience.

What kind of content does Ameliamarni post?

Ameliamarni posts lifestyle and fashion content, including GRWM videos, morning routines, outfit try-ons, travel diaries, and hair updates. Her style sits in the everyday-aspirational lane — think Amalfi Coast trips, London living, and brand partnerships woven into personal moments.

What platforms is Ameliamarni on and where is she biggest?

Ameliamarni is most active on Instagram, where she has her largest following and posts consistently, followed by TikTok and YouTube. Her Instagram engagement runs well above the category average, making it her strongest platform for brand reach.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 14, 2026, 5:17 PM · Slug: ameliamarni

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