United States
Amber Ruffin is an Omaha, Nebraska-born comedian, writer, and television personality who built her profile as a staff writer and on-air performer on Late Night with Seth Meyers — a role that made her the first Black woman to write for a late-night network talk show in the United States.
Total Followers -0.0%
442K
Across Instagram
Primary Platform
YouTube
442K followers · 100% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.6K–$15K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 442,110 | -177 | 4.2% | 1.2 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +44 +0.0% | +0 +0.0% | +0 +0.0% | +44 |
| Last 30 days | -177 -0.0% | +0 +0.0% | +0 +0.0% | -177 |
| Last 90 days | -1105 -0.3% | +0 +0.0% | +0 +0.0% | -1105 |
| Last 365 days | -1105 -0.3% | +0 +0.0% | +0 +0.0% | -1105 |
Daily follower snapshots from CreatorDB's longitudinal index.
Amber Ruffin is an Omaha, Nebraska-born comedian, writer, and television personality who built her profile as a staff writer and on-air performer on Late Night with Seth Meyers — a role that made her the first Black woman to write for a late-night network talk show in the United States. She expanded into hosting with The Amber Ruffin Show on Peacock, a short-form comedy vehicle that leaned into her signature style: warm, high-energy humor that tackles race, politics, and American absurdity without sacrificing accessibility. More recently she has appeared as a Team Captain on Has It Got News for You US, the American adaptation of the long-running British panel format, broadening her footprint in ensemble comedy television.
On Instagram — her most measurable social platform — Ruffin maintains a mid-tier but notably active following, with engagement running well above the category median, signaling a genuinely connected audience rather than passive reach. Her followers skew heavily female and concentrate in the millennial bracket, a demographic aligned with her comedic sensibility and her visibility in LGBTQ+ and Midwestern cultural spaces, as reflected in her consistent use of Nebraska Pride and LGBTQ+ hashtags. That audience composition makes her a credible partner for lifestyle, entertainment, and purpose-driven brands seeking women 25–44 who respond to comedian-hosted content. As her television credits continue to accumulate across both US network and streaming platforms, her social presence functions less as a standalone channel and more as an extension of a growing mainstream media profile.
Amberruffin reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a comedy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in comedy and related categories, Amberruffin offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Amberruffin's tier (Mid, 442K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The Amber Ruffin Show, which aired on Peacock, was cancelled after its run as a late-night comedy series. The show had given Ruffin her own platform following her years of prominence as a writer and on-air personality at Late Night with Seth Meyers, but Peacock did not continue it beyond its initial run.
Yes, Amber Ruffin made history as the first Black woman to write for a late-night network talk show when she joined the writing staff of Late Night with Seth Meyers. This milestone was widely reported and remains a defining part of her legacy in American television comedy.
Yes, Amber Ruffin joined Late Night with Seth Meyers both as a writer and as a featured on-air performer, appearing in comedic bits and recurring segments throughout her time on the show. Her high-energy, comedic presence on those segments helped build her wider public profile before she launched her own Peacock series.
Lacey Lamar is Amber Ruffin's sister and creative collaborator, best known as the co-author of their shared book "You'll Never Believe What Happened to Lacey: Crazy Stories about Racism." The two sisters have a well-documented public partnership and have appeared together across media to promote their work.
Amber Ruffin and her sister Lacey Lamar co-wrote "You'll Never Believe What Happened to Lacey: Crazy Stories about Racism," a book that uses humor and personal storytelling to explore real experiences of racism the two sisters have faced. The book reflects their approach of confronting difficult social topics through comedy.
Yes, Amber Ruffin grew up in Omaha, Nebraska, and her Midwest roots are a visible and recurring part of her public identity. She regularly engages with Nebraska Black Pride events and community hashtags on social media, keeping her connection to Omaha front and center.
Amber Ruffin is openly gay, something she has addressed publicly over the years. Her social media consistently engages with LGBTQ communities, including Nebraska Black Pride, and her identity is a recognizable part of her persona as a comedian and television personality.
Amber Ruffin serves as a Team Captain on the American adaptation of Have I Got News For You, the long-running British satirical news panel show. In that role she is a permanent anchor presence on the panel, helping give the US version a consistent comedic voice alongside rotating guest panelists.
Race and racism are central themes running through Amber Ruffin's comedy and public work. From her writing on late-night television to the book she co-authored with her sister Lacey Lamar about real experiences of racism, she has consistently used humor as a lens for examining racial inequality in America.
Amber Ruffin is currently a Team Captain on Have I Got News For You US and has an active presence on Instagram where she engages directly with her audience. She built her television career through Late Night with Seth Meyers and The Amber Ruffin Show on Peacock, spanning multiple networks and formats over the years.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@amberruffin · YouTube
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