Amazon Finds (@amazonfinds) operates as a branded content-discovery account rather than a traditional individual creator — functioning as a curated showcase for products available through Amazon's marketplace.
Total Followers +0.3%
413K
Across Instagram
Primary Platform
TikTok
413K followers · 100% of audience
Engagement
1.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.2K–$14K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 413,139 | +1K | 1.1% | — | 2 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +1K +0.3% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +3K +0.7% | +0 +0.0% | +0 +0.0% | +3K |
| Last 365 days | +3K +0.7% | +0 +0.0% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Amazon Finds (@amazonfinds) operates as a branded content-discovery account rather than a traditional individual creator — functioning as a curated showcase for products available through Amazon's marketplace. Its Instagram bio positions it explicitly as a hub for the #AmazonFinds ecosystem, reposting and amplifying content from brands across beauty, hair care, pet accessories, and personal care. Highlighted partners have included Outward Hound, The Body Shop, Alterna Hair, and Squigs Beauty, pointing to a content mix weighted toward lifestyle and self-care categories. The heavy use of repost mechanics means the account aggregates brand-produced content rather than generating original editorial voice, giving it more of a curated feed feel than a personality-driven channel.
With a roughly even male-female audience split and a mid-tier follower base built primarily on Instagram, the account's engagement sits modestly below the shopping and retail category median — consistent with brand-aggregator accounts that attract passive browsers rather than deeply invested communities. Notably, the Instagram account has been dormant for approximately two years as of mid-2026, suggesting the account may have shifted strategy, consolidated activity to other platforms, or scaled back social investment. For brands, this positions Amazon Finds less as an active influencer partner and more as a legacy awareness vehicle; any resurgence in posting activity would need fresh editorial direction or stronger creator collaborations to recapture meaningful audience attention in an increasingly competitive shopping-content space.
Amazon Finds reaches its audience primarily through TikTok, and is best activated via Instagram Reels and Stories. As a shopping creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 1.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows shopping content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in shopping and related categories, Amazon Finds offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Amazon Finds's tier (Mid, 413K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Amazon Finds account (@amazonfinds) presents itself as an official hub, with its bio stating it is "your new hub for #AmazonFinds" and dedicated to spotlighting "great brands on Amazon." It features curated products across categories like hair care, skincare, and pet accessories, all available through Amazon. The account operates primarily on TikTok, with an additional presence on Instagram.
Amazon Finds focuses on product discovery content spanning hair care, skincare, and pet accessories. Featured brands have included The Body Shop, Squigs Beauty, Alterna Hair, Wonderverse Labs, and Outward Hound. The account functions as a curated showcase for shoppers looking to discover new products across Amazon's catalog.
#founditonamazon is a popular hashtag used to tag product discovery content on TikTok and Instagram, and it is one of the primary tags the Amazon Finds account uses on its posts. It has grown into a broader social media trend where creators and everyday shoppers share standout Amazon purchases. Amazon Finds uses it alongside #amazonfinds to reach deal-hunters and product enthusiasts.
The Outward Hound A-Maze Ball is an interactive puzzle toy for dogs designed to provide mental stimulation and enrichment during play. Amazon Finds spotlighted it as a standout pet product available on Amazon, framing it as a must-have for dog owners. Outward Hound is a well-known pet enrichment brand, and the feature was part of the account's broader product discovery content.
Amazon Finds described the Squigs Beauty Gooseberry Delight Hair Oil as "award-winning" in their feature post, calling it a standout hair care discovery. Squigs Beauty is an indie hair and scalp care brand available on Amazon. The oil was highlighted specifically as a hair care treat worth adding to a regular routine.
Amazon Finds has featured several hair care brands, including Alterna Hair, Squigs Beauty, and Wonderverse Labs. The Wonderverse Labs Superhero Strengthening Scalp and Detangling Hair Oil was spotlighted for its hair health benefits, while Squigs Beauty's Gooseberry Delight Hair Oil was highlighted as an award-winning pick. All of these brands are available through Amazon.
As of mid-2026, the Amazon Finds Instagram account has not uploaded new content in roughly two years, suggesting the team has shifted focus to TikTok as its primary platform. The Instagram profile remains live and still holds a following in the hundreds of thousands. Shoppers looking for fresh content from the account are better served by checking its TikTok presence.
Amazon Finds has spotlighted The Body Shop as part of its skincare content, including a winter hydration routine built around the brand's products available on Amazon. The account's skincare posts tend to be seasonal and routine-focused, making them useful for shoppers looking for timely product picks. Skincare sits alongside hair care and pet products as one of the account's main content categories.
Amazon Finds features a mix of both established names and smaller indie brands. While The Body Shop is a globally recognized retailer, the account has also spotlighted up-and-coming players like Squigs Beauty and Wonderverse Labs, which are less widely known outside Amazon's ecosystem. This blend makes the account a useful discovery tool for shoppers interested in finding emerging brands alongside familiar ones.
Amazon Finds has built a following in the mid-tier range, with hundreds of thousands of followers on Instagram. Its declared primary platform is TikTok, where it focuses most of its active product discovery content. The account attracts a broad audience with a roughly equal split between male and female shoppers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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