Amawauna is the shared channel of Asmaa and Husna, twin sisters of Malaysian origin who are based in Saudi Arabia and produce Arabic-language content for audiences across the Gulf and wider Arab world.
Total Followers +0.4%
2.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.1M followers · 45% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.5K–$10K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +59 +0.0% | +0 +0.0% | +59 |
| Last 30 days | +10K +0.9% | +1K +0.5% | +0 +0.0% | +11K |
| Last 90 days | +20K +1.8% | +15K +5.1% | +0 +0.0% | +35K |
| Last 365 days | +20K +1.8% | +15K +5.1% | +0 +0.0% | +35K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Cider Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Shein Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| XP-PEN Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
Amawauna is the shared channel of Asmaa and Husna, twin sisters of Malaysian origin who are based in Saudi Arabia and produce Arabic-language content for audiences across the Gulf and wider Arab world. The twin-duo format is central to their identity — their bios consistently foreground it — and their content reflects their dual cultural background, weaving Malaysian references into Saudi everyday life. Across YouTube and TikTok, they have built an audience exceeding one million subscribers on each platform, with overall engagement running well above category norms, suggesting a fanbase that is genuinely invested in the pair rather than casual passers-by.
Their output spans a deliberately eclectic mix: fast-fashion hauls, makeup tutorials, drawing and creative crafts, K-pop fandom content, and casual lifestyle vlogs — what they describe in their own bio as 'nonsense and diverse content.' Sponsorships from Shein, Cider, and XP-PEN map directly onto that range, with the drawing-tablet brand XP-PEN in particular validating their art and craft content as a genuine pillar. Their audience skews heavily toward young adult men in Saudi Arabia, Iraq, Algeria, and Morocco, positioning Amawauna as entertainment-first creators with cross-MENA reach — an attractive footprint for brands targeting Arabic-speaking digital consumers under 35.
Amawauna reaches an audience concentrated in SAU primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. Demonstrated partners include Cider and Shein. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For SAU-focused brands in fashion and related categories, Amawauna offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Amawauna's tier (Macro, 2.5M combined followers, SAU). Pulled from CreatorDB's category benchmarks.
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Yes, Amawauna is a content duo made up of twin sisters named Asmaa and Husna. They describe themselves in their YouTube bio as "توأم من ماليزيا عايشين بالسعودية" — twins from Malaysia living in Saudi Arabia. Their twin dynamic is the core of the channel's identity and comedy style.
The two creators are twin sisters named Asmaa and Husna. Asmaa's surname appears to be Firaidi, based on the contact email listed across their social media profiles. Amawauna functions as their shared channel brand across YouTube, TikTok, and Instagram.
The twins are originally from Malaysia but currently live in Saudi Arabia, and they identify with both countries — often displaying both the Malaysian and Saudi flags in their profiles. Their background gives them a cross-cultural appeal that reaches audiences across the wider Arabic-speaking world.
Motorcycle content appears consistently in Amawauna's posts, with #biker and #r15m — likely a reference to the Yamaha R15M — among their regularly used hashtags. This is one factor behind their audience skewing heavily male despite the creators themselves being two young women.
XP-PEN, a brand known for digital drawing tablets, sponsored Amawauna in early 2026, which aligns directly with the drawing and art content they post — signaled by the #رسم (drawing) hashtag they use regularly. It sits alongside their fashion and lifestyle brand deals as one of their more niche-specific partnerships.
Yes, K-pop and BTS are recurring content themes for Amawauna, with #bts and #kpop appearing among their most-used hashtags. This reflects a wider enthusiasm for Korean pop culture that the twins share with many young fans across Malaysia and the Gulf region.
Amawauna has produced sponsored Shein haul videos on YouTube, including content tied specifically to the Shein Ramadan Sale — with #sheinramadansale and #sheinhaul among their recurring hashtags. Shein formally sponsored the channel in early 2026, making fashion hauls one of their most recognizable content formats.
As of 2026, Amawauna's confirmed sponsors include Shein, Cider, and XP-PEN. Shein and Cider align with the fashion haul side of their content, while XP-PEN connects to their digital art and drawing videos — showing a brand mix that reflects how varied their content actually is.
Amawauna has surpassed the 1 million mark independently on both YouTube and TikTok, putting their combined following well above 2.5 million across all platforms. That places them firmly in the Macro creator tier for Arabic-language content in the Saudi and wider MENA market.
Roughly 80 percent of Amawauna's audience is male, which is an unusually large skew for a duo of young women creators. Their motorcycle and bike content — alongside gaming-adjacent YouTube topics — pulls a heavily male viewership on top of their variety and lifestyle content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@amawauna · YouTube
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