Amanda Thebe is a Canadian health and wellness coach, author, and menopause advocate who built her platform around frank, science-backed education on perimenopause and menopause.
Total Followers -0.7%
145K
Across Instagram
Primary Platform
YouTube
145K followers · 100% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.9K–$7.2K / IG post
Thebe appeared on the popular Canadian wellness podcast for a candid discussion on menopause, movement, and mental health, sharing her own perimenopause journey including misdiagnosis and the gap in women's support.
HealthCentral updated and republished Thebe's expert contributions on perimenopause and menopause fitness, cementing her role as a go-to media source on women's midlife health.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 144,781 | -1K | 2.8% | 6.8 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -449 -0.3% | +0 +0.0% | +0 +0.0% | -449 |
| Last 30 days | -1028 -0.7% | +0 +0.0% | +0 +0.0% | -1028 |
| Last 90 days | -3113 -2.1% | +0 +0.0% | +0 +0.0% | -3113 |
| Last 365 days | -3113 -2.1% | +0 +0.0% | +0 +0.0% | -3113 |
Daily follower snapshots from CreatorDB's longitudinal index.
Amanda Thebe is a Canadian health and wellness coach, author, and menopause advocate who built her platform around frank, science-backed education on perimenopause and menopause. Her book "Menopocalypse" established her as a credible voice in a historically underserved space, and she has since co-founded Spring Women's Health to expand accessible support for women navigating hormonal transition. Her signature phrase "calm the eff down" — a recurring hashtag and content anchor — signals a tone that is direct and conversational rather than clinical, which distinguishes her in a niche that can skew either overly medical or lifestyle-shallow.
Her content spans menopause education, strength training for women over 40, and workplace advocacy, addressing both the physical and professional dimensions of midlife health. With engagement running well above category median for a mid-tier account, her audience appears genuinely invested rather than passive. Notably, her following skews younger than the subject matter implies, with a substantial 25–34 cohort suggesting growing early awareness of perimenopause — a demographic shift that makes her valuable to brands in women's health supplements, functional fitness, and digital wellness platforms looking to reach proactive, health-literate women before, not after, the transition.
Amanda.Thebe reaches an audience concentrated in KEN primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Women's Health / FemTech, a clear signal of fit for brands in those categories. Demonstrated partners include Spring Women's Health. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For KEN-focused brands in Women's Health / FemTech and related categories, Amanda.Thebe offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Amanda.Thebe's tier (Mid, 145K combined followers, KEN). Pulled from CreatorDB's category benchmarks.
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Amanda Thebe is the best-selling author of Menopocalypse, a guide that blends candid personal experience with practical fitness and wellness advice for women navigating menopause. The book is widely credited with helping women understand symptoms that are frequently dismissed or misdiagnosed in conventional healthcare.
Spring Women's Health is a platform co-founded by Amanda Thebe designed to support women through perimenopause and menopause with expert-led guidance and community. You can join the waitlist through the link in her Instagram bio at @amanda.thebe or directly via @springwomenshealth.
Amanda Thebe is not a medical doctor — she is a certified health and wellness coach and a menopause speaker and advocate. Her expertise is built on years of personal experience navigating perimenopause combined with professional training in coaching and fitness, and she regularly encourages her audience to work with healthcare providers alongside her guidance.
Calm the eff down is one of Amanda Thebe's signature phrases, reflecting her blunt, compassionate approach to helping women manage the anxiety and overwhelm that often accompany hormonal changes in midlife. She uses it to cut through the noise and bring women back to evidence-based, practical steps rather than panic.
Amanda Thebe is a vocal advocate for resistance and strength training as one of the most effective tools for managing menopause symptoms, protecting bone density, preserving muscle mass, and supporting mental health in midlife. Her content consistently pushes back on the idea that women over 40 should scale back intensity, arguing the opposite is true during the hormonal transition.
Amanda Thebe argues that unaddressed menopause symptoms are quietly pushing experienced women out of the workforce, and she speaks publicly to employers, HR teams, and policymakers about creating menopause-inclusive workplace policies. She regularly uses hashtags like #womenintheworkplace to bring this conversation into professional spaces, not just wellness circles.
Perimenopause — the hormonal transition that can begin years before a woman's final period — is widely misunderstood and often goes undiagnosed, leaving women confused about symptoms like mood swings, sleep disruption, and irregular cycles. Amanda Thebe focuses on this stage because she believes early education is key to helping women advocate for themselves before symptoms become debilitating.
Amanda Thebe is based in Kenya, and the largest share of her audience is also from that region, making her one of the more prominent East African voices in the global menopause education space. She also has a significant following across the United States, Canada, and the United Kingdom, reflecting the international reach of her advocacy and authorship.
Amanda Thebe's most active and engaged community is on Instagram at @amanda.thebe, where she posts menopause education, strength training content, and advocacy for women in the workplace. She also maintains a YouTube presence and co-runs the @springwomenshealth account for her women's health platform.
Amanda Thebe has built a mid-tier following of over 140,000 across her platforms, with Instagram as her primary channel. Her engagement runs well above the category average for health and wellness creators, signaling an unusually active and invested audience — a meaningful signal for brands working in women's health, fitness, or midlife wellness.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@amanda.thebe · YouTube
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