Data refreshed Sep 23, 2026 · 10:18 AM UTC
Health & Wellness 🏳 KEN

Amanda.Thebe

Full Creator Stats Live · Updated 2026-09-23

Amanda Thebe is a Canadian health and wellness coach, author, and menopause advocate who built her platform around frank, science-backed education on perimenopause and menopause.

NicheHealth & Wellness TierMid Engagement2.8%

Total Followers -0.7%

145K

Across Instagram

Primary Platform

YouTube

145K followers · 100% of audience

Engagement

2.8%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $2.9K–$7.2K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-09-23
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 144,781 -1K 2.8% 6.8 3 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days -449 -0.3% +0 +0.0% +0 +0.0% -449
Last 30 days -1028 -0.7% +0 +0.0% +0 +0.0% -1028
Last 90 days -3113 -2.1% +0 +0.0% +0 +0.0% -3113
Last 365 days -3113 -2.1% +0 +0.0% +0 +0.0% -3113

Audience Demographics

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107K119K131K143K155K Sep 26Dec 25Mar 25Jun 24Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Amanda.Thebe

Amanda Thebe is a Canadian health and wellness coach, author, and menopause advocate who built her platform around frank, science-backed education on perimenopause and menopause. Her book "Menopocalypse" established her as a credible voice in a historically underserved space, and she has since co-founded Spring Women's Health to expand accessible support for women navigating hormonal transition. Her signature phrase "calm the eff down" — a recurring hashtag and content anchor — signals a tone that is direct and conversational rather than clinical, which distinguishes her in a niche that can skew either overly medical or lifestyle-shallow.

Her content spans menopause education, strength training for women over 40, and workplace advocacy, addressing both the physical and professional dimensions of midlife health. With engagement running well above category median for a mid-tier account, her audience appears genuinely invested rather than passive. Notably, her following skews younger than the subject matter implies, with a substantial 25–34 cohort suggesting growing early awareness of perimenopause — a demographic shift that makes her valuable to brands in women's health supplements, functional fitness, and digital wellness platforms looking to reach proactive, health-literate women before, not after, the transition.

Brand fit

Why brands partner

Amanda.Thebe reaches an audience concentrated in KEN primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Women's Health / FemTech, a clear signal of fit for brands in those categories. Demonstrated partners include Spring Women's Health. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For KEN-focused brands in Women's Health / FemTech and related categories, Amanda.Thebe offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Amanda.Thebe's tier (Mid, 145K combined followers, KEN). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What book did Amanda Thebe write about menopause?

Amanda Thebe is the best-selling author of Menopocalypse, a guide that blends candid personal experience with practical fitness and wellness advice for women navigating menopause. The book is widely credited with helping women understand symptoms that are frequently dismissed or misdiagnosed in conventional healthcare.

What is Spring Women's Health and how do I join the waitlist?

Spring Women's Health is a platform co-founded by Amanda Thebe designed to support women through perimenopause and menopause with expert-led guidance and community. You can join the waitlist through the link in her Instagram bio at @amanda.thebe or directly via @springwomenshealth.

Is Amanda Thebe a doctor or medical professional?

Amanda Thebe is not a medical doctor — she is a certified health and wellness coach and a menopause speaker and advocate. Her expertise is built on years of personal experience navigating perimenopause combined with professional training in coaching and fitness, and she regularly encourages her audience to work with healthcare providers alongside her guidance.

What does Amanda Thebe mean by 'calm the eff down'?

Calm the eff down is one of Amanda Thebe's signature phrases, reflecting her blunt, compassionate approach to helping women manage the anxiety and overwhelm that often accompany hormonal changes in midlife. She uses it to cut through the noise and bring women back to evidence-based, practical steps rather than panic.

What kind of strength training does Amanda Thebe recommend for women over 40?

Amanda Thebe is a vocal advocate for resistance and strength training as one of the most effective tools for managing menopause symptoms, protecting bone density, preserving muscle mass, and supporting mental health in midlife. Her content consistently pushes back on the idea that women over 40 should scale back intensity, arguing the opposite is true during the hormonal transition.

What does Amanda Thebe say about menopause in the workplace?

Amanda Thebe argues that unaddressed menopause symptoms are quietly pushing experienced women out of the workforce, and she speaks publicly to employers, HR teams, and policymakers about creating menopause-inclusive workplace policies. She regularly uses hashtags like #womenintheworkplace to bring this conversation into professional spaces, not just wellness circles.

Why does Amanda Thebe talk so much about perimenopause specifically?

Perimenopause — the hormonal transition that can begin years before a woman's final period — is widely misunderstood and often goes undiagnosed, leaving women confused about symptoms like mood swings, sleep disruption, and irregular cycles. Amanda Thebe focuses on this stage because she believes early education is key to helping women advocate for themselves before symptoms become debilitating.

Where is Amanda Thebe based?

Amanda Thebe is based in Kenya, and the largest share of her audience is also from that region, making her one of the more prominent East African voices in the global menopause education space. She also has a significant following across the United States, Canada, and the United Kingdom, reflecting the international reach of her advocacy and authorship.

What platforms is Amanda Thebe most active on?

Amanda Thebe's most active and engaged community is on Instagram at @amanda.thebe, where she posts menopause education, strength training content, and advocacy for women in the workplace. She also maintains a YouTube presence and co-runs the @springwomenshealth account for her women's health platform.

How big is Amanda Thebe's following?

Amanda Thebe has built a mid-tier following of over 140,000 across her platforms, with Instagram as her primary channel. Her engagement runs well above the category average for health and wellness creators, signaling an unusually active and invested audience — a meaningful signal for brands working in women's health, fitness, or midlife wellness.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 23, 2026, 10:18 AM UTC · Slug: amandathebe

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