United States
Amanda Lam is a U.S.-based cosmetic chemist who has built a focused TikTok presence around the professional and hands-on side of skincare formulation.
Total Followers -0.3%
40K
Across TikTok
Primary Platform
YouTube
40K followers · 100% of audience
Engagement
8.7%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 40,100 | -104 | 8.7% | 0.7 | 4 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -100 -0.3% | +0 +0.0% | +0 +0.0% | -100 |
| Last 30 days | -104 -0.3% | +0 +0.0% | +0 +0.0% | -104 |
| Last 90 days | -301 -0.8% | +0 +0.0% | +0 +0.0% | -301 |
| Last 365 days | -301 -0.8% | +0 +0.0% | +0 +0.0% | -301 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Kiehl's Skincare / Beauty | Sponsored content | TikTok | 2025–2026 | — |
| From Labs Skincare / Beauty | Sponsored content | TikTok | 2025–2026 | — |
Amanda Lam is a U.S.-based cosmetic chemist who has built a focused TikTok presence around the professional and hands-on side of skincare formulation. Her self-described identity as "ur local cosmetic chemist" sets the tone for content that demystifies ingredient science and lab work in an approachable, often candid way — she shares her own formulas (sometimes admitting she can't remember every ingredient in them), experiments with textures like jelly serums and curd-like cleansers, and documents real moments from her work in cosmetic science, including industry events like Suppliers Day and connections with cosmetic science communities. The content sits at a rare intersection of professional credibility and low-barrier accessibility, which helps explain an engagement rate that runs well above the typical benchmark for her follower tier.
Her audience skews heavily female and concentrates in the 18–34 age band, a demographic that increasingly seeks out ingredient-literate, science-backed skincare content rather than purely aspirational beauty formats. Partnerships with Kiehl's and FromLabs signal that established skincare brands and specialty cosmetic-science suppliers alike see value in her niche authority. With a micro-scale following, Amanda Lam's appeal to brands is less about mass reach and more about concentrated trust among an audience that is actively curious about formulation. As cosmetic chemistry education continues to grow as a content category — driven by consumer demand for transparency around product ingredients — she is well-positioned to expand both her audience and her relevance as a bridge between the lab and the everyday skincare consumer.
Amanda__Lam reaches an audience concentrated in United States primarily through YouTube, and is best activated via TikTok branded content. Their sponsorship history skews toward Skincare / Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include Kiehl's and From Labs. Engagement on YouTube runs around 8.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Skincare / Beauty and related categories, Amanda__Lam offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Amanda__Lam's tier (Micro, 40K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Amanda Lam describes herself as 'ur local cosmetic chemist' and her content is grounded in professional formulation knowledge, not just consumer product reviews. She has developed her own skincare formulas and participates in industry events like Suppliers Day, indicating genuine professional involvement in the cosmetic science field.
Yes — she has shared TikTok posts referencing her own personal formulas, sometimes joking that she has so many ingredients in a formula she can't remember them all. This hands-on formulation experience is what separates her from the vast majority of beauty creators, who only review finished products off a shelf.
Amanda Lam has worked with Kiehl's as a brand partner, tagging the collaboration under #kiehlspartner in her content. The fit makes sense given her cosmetic chemistry background, since Kiehl's markets itself as an ingredient-focused, apothecary-heritage skincare brand.
From Labs is a skincare brand that Amanda Lam has partnered with, appearing in her content under #fromlabspartner and #fromlabs. The collaboration aligns naturally with her chemist identity, as the brand positions itself around laboratory-developed formulation.
Amanda Lam uses precise sensory language drawn from her chemistry training to describe product rheology — calling one cleanser 'jammy but more like a curd' to capture its exact feel and consistency. This level of technical texture description is unusual in beauty content and is a core part of what attracts a skincare-literate audience to her channel.
Suppliers Day is a cosmetic industry trade event where raw material and ingredient suppliers showcase new offerings to formulators and brands. Amanda Lam covers it as an industry insider, giving her followers a rare behind-the-scenes look at where cosmetic ingredients originate before they ever reach a finished product.
She appears to be — in one post she celebrated sending her own formulations to students in a Cosmetic Science program, describing the products affectionately as her 'babies.' This suggests she is engaged with the broader cosmetic science academic and professional community beyond just content creation.
Yes — bond repair is a recurring topic in her content, tagged under #bondrepair. As a cosmetic chemist, she speaks to how bond-repair technology actually works at a molecular level rather than simply repeating the marketing language found on product packaging.
Functional pottery is a personal interest Amanda Lam shares alongside her chemistry content, consistently tagged as #functionalpottery. It adds a human, behind-the-scenes dimension to her channel for followers who want to know the person behind the lab bench, not just the formulas.
Amanda Lam sits in the Micro creator tier, with a following in the tens of thousands on TikTok. What stands out far more than her raw size is her engagement rate, which runs dramatically above the category average — a strong signal that her audience of skincare enthusiasts and fellow formulators is genuinely invested, not just passively scrolling.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@amanda__lam · YouTube
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