United Kingdom
Amaliah is a UK-based Muslim women's media company and creative agency, founded by sisters Nafisa and Selina Bakkar.
Total Followers -0.2%
103K
Across Instagram
Primary Platform
YouTube
103K followers · 100% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.1K–$5.2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 103,157 | -175 | 4.0% | 4.2 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -175 -0.2% | +0 +0.0% | +0 +0.0% | -175 |
| Last 90 days | -433 -0.4% | +0 +0.0% | +0 +0.0% | -433 |
| Last 365 days | -433 -0.4% | +0 +0.0% | +0 +0.0% | -433 |
Daily follower snapshots from CreatorDB's longitudinal index.
Amaliah is a UK-based Muslim women's media company and creative agency, founded by sisters Nafisa and Selina Bakkar. Launched in the mid-2010s out of a frustration with the lack of authentic representation for Muslim women in mainstream media, it grew from an editorial platform into a full-service agency producing original content, brand campaigns, and cultural commentary. The platform covers faith, identity, politics, and culture through a lens that speaks directly to Muslim women's lived experience — content on Karbala, the 99 Names of Allah, the Silk Road, and debates around cultural appropriation sits alongside coverage of events like the London Indian Film Festival, reflecting an editorially ambitious and intellectually grounded approach.
Amaliah's audience skews toward the 25–34 bracket but spans a wide age range, with a strong UK base supplemented by meaningful reach into the United States — a profile that makes it genuinely useful to brands seeking to engage Muslim and South Asian diaspora communities in English-speaking markets. Engagement runs well above category median, a signal of community investment rather than passive scrolling. As both a publisher and an agency, Amaliah occupies an increasingly valuable position: it can both reach and authentically speak to an audience that remains underserved by most mainstream media, and brands pursuing culturally credible partnerships with Muslim-identified consumers have few comparably positioned platforms of this scale to work with.
Amaliah_Com reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in lifestyle and related categories, Amaliah_Com offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Amaliah_Com's tier (Mid, 103K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Amaliah is a UK-based award-winning media company and agency dedicated to Muslim women. Their content covers Islamic history and theology, cultural representation, Muslim identity, and lifestyle — spanning topics like the Battle of Karbala and the 99 Names of Allah through to South Asian film festivals and the history of the Silk Road.
Amaliah was co-founded by Nafisa Bakkar, who leads the company as CEO, with the mission of creating meaningful content for Muslim women who were underrepresented in mainstream media. The platform grew from a digital publication into both a recognised media brand and a full creative agency.
Amaliah describes itself as the big sister to Halal Gems, positioning Halal Gems as a closely related sister brand focused specifically on halal food and dining discovery. The two operate as separate accounts but share an audience and an ethos rooted in serving Muslim communities in the UK.
Amaliah's Iftar tours are a recurring content series where they visit and spotlight restaurants offering Iftar dining during Ramadan, the Islamic holy month when Muslims break their daily fast at sunset. The series has become one of their signature seasonal features, helping Muslim audiences find halal dining options during Ramadan.
Yes, alongside their editorial content, Amaliah operates as a creative agency that partners with brands wanting to authentically reach Muslim women audiences. This dual role as both a media platform and a strategic agency sets them apart from typical social creators and makes them a specialist partner for campaigns targeting Muslim and diaspora communities.
Yes, cultural representation and appropriation are recurring editorial themes for Amaliah. They've published content examining how minority and Muslim cultures have historically been mocked and then repackaged by mainstream culture, and this kind of identity commentary sits at the core of their editorial voice.
Amaliah regularly covers significant events and concepts from Islamic history and theology, including the Battle of Karbala, the 99 Names of Allah, and the broader history of the Silk Road as a corridor of Islamic civilisation. Their approach blends educational depth with accessible storytelling rather than purely lifestyle content.
Amaliah's content is created with Muslim women at its centre, but their educational and cultural posts on Islamic history, diaspora identity, and representation draw a broader audience. Their followers span multiple genders, age groups, and countries, reflecting genuine cross-community interest in the topics they cover.
Amaliah is based in the United Kingdom and has a strong connection to the British Muslim community. The majority of their audience is UK-based, though they also have a substantial following in the United States, reflecting the platform's relevance to Muslim diaspora communities internationally.
Amaliah has built an audience of over 100,000 followers on Instagram, placing them in the Mid-tier creator range. Their engagement rate runs well above the category average, which signals an actively invested community rather than a passively following one.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@amaliah_com · YouTube
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