United States
Alyssa McKay is a New York City-based lifestyle and entertainment creator whose YouTube channel blends fashion and beauty content with personality-driven vlogs, reaction videos, and candid life updates.
Total Followers +0.0%
1.5M
Across YouTube
Primary Platform
YouTube
1.5M followers · 100% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Macro
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 1,480,000 | +0 | 6.6% | 65.6 | today |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Alyssa McKay is a New York City-based lifestyle and entertainment creator whose YouTube channel blends fashion and beauty content with personality-driven vlogs, reaction videos, and candid life updates. Her content mix is deliberately wide — a given week might cover New York Fashion Week street style, thrift haul commentary, home-buying milestones, and Q&A sessions — giving her channel a diary-like quality that keeps viewers returning for her voice as much as any single topic. That breadth is reflected in her YouTube topic tags, which span makeup tutorials, sketch comedy, and celebrity commentary, positioning her less as a niche specialist and more as a full-personality creator in the mold of mid-2010s YouTube lifestyle vlogging updated for a shorter-attention-span era. She maintains an active cross-platform presence on TikTok, Instagram, Snapchat, and X, and operates a standalone web property at beyondlost.com.
Her engagement rate runs well above the category median for YouTube creators of her follower band, suggesting an audience that is genuinely invested rather than passively subscribed. Notably, her viewership skews male and heavily concentrates in the 18-to-34 demographic — an unusual split for a creator whose bio leads with fashion and beauty, and one that likely reflects the entertainment and comedy elements pulling in viewers beyond a core style audience. The predominantly U.S.-based audience, with secondary pockets in the U.K. and Canada, keeps her brand-fit footprint anglophone and culturally specific. As she documents visible life transitions — buying a first home in her mid-twenties, navigating NYFW as an independent creator — her content is gaining a coming-of-age texture that tends to deepen audience loyalty and broaden appeal to lifestyle, home, and financial-services brand categories alongside the beauty partnerships her channel was originally built around.
Alyssamckay reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fashion and related categories, Alyssamckay offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Alyssamckay's tier (Macro, 1.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Beyond Lost is Alyssa McKay's personal brand, with its home at beyondlost.com, which she links directly from her YouTube channel. It sits at the intersection of her NYC fashion and lifestyle identity, and she promotes it alongside her content rather than keeping it entirely separate from her creator presence.
Yes — Alyssa documented the whole journey in a video called "COME HOUSE HUNTING WITH ME AT 24 YEARS OLD!" and followed it with vlogs showing her painting the walls and getting settled in. The series resonated strongly with fans in a similar life stage and is tagged specifically for a first-time homebuyer audience.
Yes — Alyssa addressed multiple diss tracks directed at her in a YouTube upload titled "reacting to my diss tracks….. (i spilled the tea)", where she watched and responded to them on camera. The video is considered one of her more candid, drama-driven pieces of content and generated a strong reaction from her community.
Thrifting is a recurring theme across Alyssa's vlogs — she features thrift trips in her everyday content, including her lazy Sunday and New York Fashion Week week-in-my-life videos. It positions her as a more accessible fashion creator rather than someone pushing only luxury or brand-deal pieces.
Yes — despite being known primarily as a NYC fashion and beauty creator, Alyssa tags content with #fortnite and #videogames, and gaming is one of her officially classified content categories. That crossover likely contributes to her audience skewing far more male than most beauty channels of a comparable size.
Yes — she attended New York Fashion Week and documented it in a week-in-my-life vlog that also covered thrifting, painting her new house, and pushing through a sinus infection. As an NYC-based fashion creator, NYFW appearances fit naturally into her content calendar.
Plastic surgery is a topic Alyssa has engaged with in her content — #plasticsurgery appears among her tagged topics alongside beauty tutorials and how-to videos. She tends to approach it in the candid, conversational style that runs through her broader content, from personal life updates to beauty routines.
Alyssa's audience runs roughly two-thirds male, which is unusual for a fashion and beauty creator but makes sense given her content mix — she covers gaming, sketch comedy, parody, and pranks alongside makeup and style. That blend pulls in viewers from entertainment and gaming communities who might not typically follow a beauty channel.
Alyssa is active on TikTok and Instagram as @alyssamckayyy, on Snapchat as @alyssamckayy, and on Twitter/X as @alyssalynnmckay. The slight handle variations across platforms can make her tricky to track down, so her YouTube bio is the fastest way to find verified links to all of them.
Alyssa McKay is based in New York City, which she lists as her location right at the top of her YouTube bio. Her NYC setting shapes a lot of her content, from attending New York Fashion Week to the house-hunting and home-renovation vlogs she's documented around the area.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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