United Kingdom
Allthe_Gear is a UK-based YouTube duo operating under the straightforward motto 'just two guys doing things' — a self-aware tagline that captures their unpretentious, chemistry-driven approach to outdoor and adventure content.
Total Followers +1.6%
488K
Across YouTube, Instagram
Primary Platform
YouTube
433K followers · 89% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.1K–$2.7K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.5% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +7K +1.6% | +932 +1.7% | +0 +0.0% | +8K |
| Last 90 days | +27K +6.1% | +6K +10.7% | +0 +0.0% | +32K |
| Last 365 days | +27K +6.1% | +6K +10.7% | +0 +0.0% | +32K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Saily Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Holy Energy Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Holy Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Beer52 Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| WolfBox Sponsorship | Sponsored content | YouTube | May 2026 | — |
Allthe_Gear is a UK-based YouTube duo operating under the straightforward motto 'just two guys doing things' — a self-aware tagline that captures their unpretentious, chemistry-driven approach to outdoor and adventure content. The channel built its following through a mix of budget gear tests (most notably their recurring Aldi and Lidl camping equipment challenges), wild camping expeditions, and road-trip documentaries spanning destinations as varied as Iceland, Japan, and the Nürburgring. Their willingness to test cheap, supermarket-shelf kit in genuinely demanding conditions — a Scottish island, a £500 emergency setup — gives the content a practical, no-nonsense edge that distinguishes it from glossier outdoor channels. The format leans comedic and challenge-driven, but the gear scrutiny is real enough to attract an audience that actually wants to know whether a £30 tent holds up.
Their audience is overwhelmingly male and skews toward the millennial core of 25–44, with the United Kingdom accounting for the majority of viewership — a demographic profile that aligns well with the channel's distinctly British sensibility around value-for-money adventuring. An engagement rate well above category median signals a tight, participatory community rather than passive viewership. Sponsors have reflected that positioning practically: Saily targets their travel-active audience, WolfBox fits the road-trip segment, and Holy Energy alongside Beer52 speaks to a casual, blokey tone the channel maintains. As the duo continues uploading at pace and expands into international travel formats, they are well placed to grow into mid-to-large territory for brands targeting active, budget-conscious British men who engage seriously with gear and the outdoors.
Allthe_Gear reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a travel creator they map naturally to brands targeting that space. Demonstrated partners include Saily and Holy Energy. Engagement on YouTube runs around 4.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Allthe_Gear's tier (Mid, 488K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Allthe_Gear is a duo — their own YouTube and Instagram bio simply reads "Just two guys doing things." The channel follows the pair through gear tests, wild camping trips, road trips, and international travel rather than a single host format.
Yes, testing Lidl's budget camping equipment in real conditions is one of their most distinctive video formats. The premise — buy the cheapest possible kit from a supermarket and find out whether it survives the field — is a recurring angle that defines the channel.
They did. Alongside the Lidl video, Allthe_Gear ran a separate real-world test on Aldi's cheap camping range. The budget supermarket gear-review series has become one of their most recognisable content formats and drives a lot of search traffic to the channel.
Yes, wild camping on a remote Scottish island is one of their more striking adventure videos. The UK-based duo regularly combines off-grid camping with travel to less-visited locations, and Scotland features as one of their closer-to-home destinations alongside international trips.
Allthe_Gear built and tested a complete camping setup using only emergency or budget gear up to a strict £500 limit. It follows the same buy-it-and-test-it format that runs through the channel — the point is to find out whether a tight budget can actually get you through a real trip.
Iceland and volcano content are among their most-used hashtags, pointing to footage filmed during or around Iceland's recent volcanic activity. Dramatic, hard-to-reach landscapes are a consistent thread in their travel content alongside destinations like Japan and mainland Europe.
The Nürburgring is one of their tagged destinations, suggesting a road-trip or driving video at the famous German circuit. Car and vehicle content sits alongside their outdoor gear reviews, giving the channel a broader adventure-and-kit feel rather than pure camping.
Japan is one of their most-used hashtags, so the duo has filmed travel content there. It fits their wider pattern of mixing international destinations — Iceland, Japan, mainland Europe — with UK-based adventures like Scottish island camping.
Their recent sponsors include Saily (the eSIM travel app), Holy Energy, Beer52 (the craft beer subscription), and WolfBox (dash cameras). The mix reflects their on-the-road, outdoor-adventure audience — products aimed at people who spend time travelling and camping rather than sitting at a desk.
Allthe_Gear is based in the United Kingdom, and the large majority of their audience is also UK-based. Their travel content takes them internationally, but UK destinations like Scotland feature regularly alongside trips further afield.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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