Data refreshed Oct 4, 2026 · 12:34 AM UTC
Food & Cooking United States

Alisoneroman

Full Creator Stats Live · Updated 2026-10-04

Alison Roman is a Brooklyn-based cook, writer, and cookbook author whose unfussy, seasonal approach to food built a devoted following well before social media amplified it.

NicheFood & Cooking TierMacro Engagement2.2%

Total Followers +0.1%

1.1M

Across YouTube, Instagram

Primary Platform

YouTube

299K followers · 27% of audience

Engagement

2.2%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $12K–$29K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-10-04
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 299,000 +0 2.2% — 5 months ago
Instagram 815,154 +1K 1.6% 2.8 2 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +408 +0.1% +0 +0.0% +408
Last 30 days +0 +0.0% +1K +0.2% +0 +0.0% +1K
Last 90 days +0 +0.0% +4K +0.4% +0 +0.0% +4K
Last 365 days +0 +0.0% +4K +0.4% +0 +0.0% +4K

Audience Demographics

Premium
Premium insight

See who's actually watching

Age, gender, country and language splits — for every creator in our index.

Get started
231K393K555K716K878K Oct 6Jan 4Apr 5Jul 4Now
Click a platform to toggle · hover the dots for exact values

Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jul 2025 —
Sponsored content YouTube Jul 2024 —
Founder / owned brand Instagram Long-term —
Background

About Alisoneroman

Alison Roman is a Brooklyn-based cook, writer, and cookbook author whose unfussy, seasonal approach to food built a devoted following well before social media amplified it. A former Bon Appétit editor, she became widely known for a handful of viral recipes — most notably a salted butter chocolate chunk shortbread and a turmeric chickpea stew referred to by fans simply as 'The Cookies' and 'The Stew' — before channeling that momentum into two New York Times bestselling cookbooks, Dining In and Nothing Fancy, followed by a dessert-focused third, Sweet Enough.

Operating largely outside traditional media infrastructure, Roman runs A Newsletter as her primary editorial vehicle alongside a YouTube series called 'Home Movies' that favors an intimate, low-production register over polished tutorial format. Her audience is predominantly U.S.-based and spans a notably wide age range, from younger millennial home cooks through established entertaining enthusiasts. Sponsor pairings — Maker's Mark fits squarely with her dinner-party ethos; a Skims partnership signals lifestyle appeal that extends beyond the kitchen — reflect a personal brand with genuine crossover range. A retail venture through First Bloom Corner Store reinforces a trajectory toward an independent media and commerce ecosystem built around her culinary identity.

Brand fit

Why brands partner

Alisoneroman reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Retail / Lifestyle, a clear signal of fit for brands in those categories. Demonstrated partners include Maker's Mark and Skims. Engagement on YouTube runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Retail / Lifestyle and related categories, Alisoneroman offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Alisoneroman's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.

Premium insight

See what they actually charge

Benchmark rates per post, Reel, video and integration — across every platform.

Get started

Top Recent Content click to view

Last 60 days · tap a row to play

Want to Work With Creators Like Alisoneroman?

The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.

Frequently Asked Questions

What is 'The Stew' that Alison Roman made famous?

"The Stew" is Alison Roman's spiced chickpea and coconut milk recipe that went massively viral on social media, turning her into a household name in the food world almost overnight. It was originally published during her time at The New York Times and became so associated with her that fans dropped any formal title and just called it The Stew. It remains one of the most searched and recreated recipes tied to her name.

What happened between Alison Roman and Chrissy Teigen?

In 2020, Alison Roman gave a magazine interview in which she criticized Chrissy Teigen for commercializing her food brand, and also made comments about Marie Kondo, which sparked significant public backlash from fans and peers alike. The controversy led to her New York Times column being suspended almost immediately after the interview circulated. It became a defining moment in her career and is still one of the most-Googled events tied to her name.

Did Alison Roman get fired from the New York Times?

Alison Roman's column at The New York Times was suspended in 2020 following the fallout from her public comments about Chrissy Teigen and Marie Kondo. She and the Times ultimately parted ways, which pushed her toward building an independent media presence centered on her newsletter, YouTube channel, and book publishing. Many food writers point to her pivot as one of the more visible examples of a creator going fully independent after a high-profile split with a major outlet.

What cookbooks has Alison Roman written?

Alison Roman has written Dining In, followed by the New York Times bestseller Nothing Fancy, and later Sweet Enough, her book focused on desserts and baking. Her Instagram bio also features Something From Nothing alongside these titles, indicating it as her most recent major project. All of her books are available through her website, alisoneroman.com, and major booksellers.

What is Alison Roman's 'A Newsletter'?

"A Newsletter" is Alison Roman's weekly subscription newsletter where she shares original recipes, personal food writing, and stories with her audience directly. It became a cornerstone of her independent media career after she stepped away from institutional food publishing and now sits at the center of how she reaches her most devoted readers. She promotes it consistently across all of her platforms as the primary way to follow her work.

What is 'Home Movies' on Alison Roman's YouTube?

Home Movies is Alison Roman's YouTube cooking series where she films herself cooking in a relaxed, at-home style that reflects her wider approach to unfussy, ingredient-forward food. The series has been central to building her YouTube audience and gives viewers a more informal, behind-the-scenes look compared to polished studio cooking shows. It pairs naturally with her newsletter and cookbook work as part of her broader independent content ecosystem.

What is First Bloom Corner Store?

First Bloom Corner Store is Alison Roman's own retail venture, which she promotes under the Instagram handle @firstbloomcornerstore. It represents her expansion beyond cookbooks and online content into a physical or curated shopping experience for her audience. Details she shares about it appear primarily through her Instagram and newsletter, where her most engaged followers tend to follow along.

Did Alison Roman work at Bon Appétit before she was famous?

Yes, Alison Roman worked at Bon Appétit magazine as a senior food editor, where she developed the approachable but distinctive cooking voice she is now known for. Her time there helped establish her no-fuss, flavor-forward aesthetic before she moved to a column at The New York Times. Most food media followers trace her rise to prominence back to that Bon Appétit era.

Has Alison Roman done a deal with Maker's Mark?

Yes, Alison Roman partnered with Maker's Mark on sponsored YouTube content in 2025, a collaboration that fits naturally alongside her food and entertaining-focused aesthetic. She has also worked with Skims on a YouTube partnership, showing that her brand appeal extends well beyond traditional food and kitchen product categories. Both collaborations reflect her standing as a Macro-tier creator with a broad lifestyle audience.

Where does Alison Roman live?

Alison Roman is based in Brooklyn, New York, which she names explicitly in her own YouTube channel description. Her Brooklyn base and New York City lifestyle inform the urban, market-driven sensibility that runs throughout her recipes and content. It also explains why so much of her food feels rooted in real-life weeknight cooking rather than aspirational restaurant-style plating.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 4, 2026, 12:34 AM UTC · Slug: alisoneroman

Are you Alisoneroman?

If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.

Email hello@creatordb.app →