Malaysia
Alieff Irfan is a Malaysian content creator originally from Kelantan and Pahang who has built a multi-million subscriber following on YouTube through a blend of cinematic lifestyle vlogs, entertainment skits, and gaming content delivered entirely in Bahasa Melayu.
Total Followers +0.2%
8.9M
Across YouTube, Instagram
Primary Platform
YouTube
6.5M followers · 73% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $29K–$67K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +7K +0.1% | -480 -0.0% | +0 +0.0% | +7K |
| Last 30 days | +20K +0.3% | -1200 -0.1% | +0 +0.0% | +19K |
| Last 90 days | +61K +0.9% | -36948 -1.5% | +0 +0.0% | +24K |
| Last 365 days | +61K +0.9% | -36948 -1.5% | +0 +0.0% | +24K |
Daily follower snapshots from CreatorDB's longitudinal index.
Alieff Irfan is a Malaysian content creator originally from Kelantan and Pahang who has built a multi-million subscriber following on YouTube through a blend of cinematic lifestyle vlogs, entertainment skits, and gaming content delivered entirely in Bahasa Melayu. A self-trained VFX and Premiere Pro editor, his production style sits noticeably above the regional average, giving his videos a polished, almost short-film quality that sets him apart in the crowded Malaysian creator space. Beyond solo content, he is associated with creator collectives including AI Team and the Jangkar brotherhood, which extend his reach through collaborative storytelling and group-format videos. His personal life — including his relationship with partner Belle and their twins Ayla and Ayden — feeds naturally into his vlog content, adding a family dimension that broadens his appeal beyond pure entertainment.
His audience skews heavily male and concentrates in the 18–34 demographic, with a strong cross-border Malay-language reach spanning Malaysia, Indonesia, and Singapore — a linguistically unified bloc that gives him outsized commercial relevance across Southeast Asia compared with creators whose audiences are more nationally contained. An engagement rate well above category median suggests an unusually loyal viewer base for an account at his scale. Brand partnerships in mobile gaming — Genshin Impact, Mobile Legends Bang Bang, and Waka — reflect where his audience's spending attention sits, while lifestyle categories like fragrance point to incremental moves into aspirational consumer goods. As the Malay-language YouTube market continues to mature and Southeast Asian digital ad spend grows, Alieff Irfan is positioned as a reliable bridge between gaming-native youth culture and mainstream lifestyle brands seeking reach across the region.
Alieff Irfan reaches an audience concentrated in Malaysia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a vlog creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Alieff Irfan's tier (Mega, 8.9M combined followers, Malaysia). Pulled from CreatorDB's category benchmarks.
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Alieff Irfan is married to Belle, whom he calls "Bidadariku" — meaning "my angel" — across his social media posts. She is also the namesake inspiration behind his entrepreneurial brand Belle Strelle, and the couple frequently features in his lifestyle content together.
Yes, Alieff Irfan and his wife Belle have twin children named Ayla and Ayden, who have their own joint social media account @twins_aylaayden. The twins appear regularly in his family-themed content, adding a personal dimension to his vlogs.
Belle Strelle is Alieff Irfan's own perfume and fragrance brand, listed alongside his creator work in his Instagram bio under his entrepreneurial ventures. He markets it as a premium lifestyle statement, describing it in his own caption words as not just a perfume but "aura" and a "different level" experience.
AI Team is a Malaysian content creator collective that Alieff Irfan is a core member of, producing group vlogs and collaborative storytelling videos under that shared identity. The squad is also branded as the Brotherhood of Jangkar in some productions, with ties to Metro Wealth and fellow creator Hambali.
Yes — Alieff Irfan describes himself as a VFX Editor and Premiere Pro Editor in his own YouTube bio, and visual effects are a defining signature of his production style. This sets him apart from most Malaysian lifestyle vloggers and is a big reason his videos carry a cinematic feel.
Alieff Irfan has featured Genshin Impact, Mobile Legends Bang Bang, and Honor of Kings (HOK) in his content, often through sponsored campaign videos tied to in-game seasonal events. Gaming integrations sit alongside his main vlog and lifestyle content rather than being his primary focus.
Animal keeping is a real part of Alieff Irfan's life, with his YouTube content covering horses, birds, reptiles, and exotic animals as recurring topics. This personal interest in animals gives his channel a distinctive angle that resonates beyond the typical Malaysian lifestyle vlog space.
Alieff Irfan is from Kelantan and Pahang, two states in Malaysia, as he states directly in his YouTube bio. His roots in the east coast and interior of Peninsular Malaysia are part of his on-screen identity, and his audience is overwhelmingly Malaysian.
Alieff Irfan sits in the Mega tier with well over six million subscribers on YouTube, making him one of the larger Malaysian creators on the platform by raw audience size. What makes his scale more notable is that his engagement rate runs well above the category median, meaning his audience is genuinely active rather than just large.
Alieff Irfan makes VFX-enhanced lifestyle vlogs and group content with his AI Team and Jangkar crew, blending cinematic editing with everyday Malaysian life, family moments, animal-keeping, and emotional storytelling. His content mix — covering everything from his twins and wife Belle to gaming campaigns and surprise-wedding narratives — is designed to keep a broad but loyal Malaysian and Southeast Asian fanbase engaged.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thealieffirfan · YouTube
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