Indonesia
Alicia Serena is a Jakarta-based creator whose content is built around a deliberate identity pivot: from UC Berkeley graduate and tech professional — with stints at Gojek, Indonesia's ride-hailing…
Total Followers +0.2%
469K
Across TikTok, Instagram
Primary Platform
TikTok
340K followers · 73% of audience
Engagement
6.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.6K–$6.4K / IG post
Alicia Serena documented her Jakarta wedding across TikTok and Instagram, with at least one video reportedly hitting 40M views. The multi-look wedding featured designers including Hian Tjen and Adeline Ester, and spawned a follow-up series on budget choices and unconventional planning decisions.
Alicia partnered with YSL Beauty Indonesia, attending an exclusive scent event with L'Oréal Luxe spokesperson Ghassan Hajaj and creating branded content for both the Le Vestiaire Des Parfums line and the Libre Berry Crush fragrance.
The creator documented a themed luxury pre-wedding studio shoot in Shanghai, describing the cold-weather filming conditions as challenging. The video became part of her broader wedding content arc.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +102 +0.0% | +269 +0.2% | +0 +0.0% | +371 |
| Last 30 days | +715 +0.2% | +13 +0.0% | +0 +0.0% | +728 |
| Last 90 days | +2K +0.6% | -615 -0.5% | +0 +0.0% | +2K |
| Last 365 days | +2K +0.6% | -615 -0.5% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Alicia Serena is a Jakarta-based creator whose content is built around a deliberate identity pivot: from UC Berkeley graduate and tech professional — with stints at Gojek, Indonesia's ride-hailing and super-app giant, and in Silicon Valley — to someone documenting what life looks like after the corporate climb. Her self-described 'life after tech' framing gives her a distinct angle in a crowded lifestyle space, threading together Jakarta city vlogging, couple content, fashion, and a running advocacy for Indonesian local brands. Hashtag clusters like #locallysourced, #localbrand, and #serenainthecity signal a conscious effort to root her content in the domestic market even as her educational and professional biography carries international credibility.
Her audience skews heavily female and concentrates in the 18–34 bracket, with roughly half her followers based in Indonesia and a meaningful secondary cluster in the United States and United Kingdom — likely a mix of diaspora viewers and peers drawn in by the Berkeley-to-Jakarta narrative. Engagement on TikTok runs well above category norms, suggesting her content resonates with an audience that finds the 'edu and fashion made fun' positioning genuinely useful rather than performative. The #notsponsored hashtag appearing in her top content is a deliberate trust signal, which positions her well for selective, high-credibility brand deals rather than volume-based sponsorships. As Indonesian consumer and fashion brands continue investing in creator marketing, her bilingual cultural fluency and cross-border audience make her a credible bridge between local labels and an internationally minded young-adult demographic.
aliciaserena reaches an audience concentrated in Indonesia primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 6.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Indonesia-focused brands in fashion and related categories, aliciaserena offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @aliciaserena's tier (Mid, 469K combined followers, Indonesia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Alicia Serena describes her current chapter as "life after tech", having left both a role at Gojek and a position in Silicon Valley to return to Jakarta and focus on building a creative life instead of a LinkedIn resume. Her TikTok bio frames the pivot as intentional — swapping the corporate tech track for content creation, fashion, and education storytelling. The narrative resonates with a young Indonesian audience facing similar career crossroads.
Yes — she tags UC Berkeley's official account in both her TikTok and Instagram bios, making her Berkeley credential a central part of her personal brand. The Berkeley-to-Silicon Valley-to-creator arc is the backbone of her "life after tech" identity and adds credibility to the education-focused content she mixes with fashion.
Alicia Serena lists "ex-gojek" in both her bios, confirming she worked at Gojek, one of Southeast Asia's largest super-apps and Indonesia's flagship tech unicorn. Her time there, layered on top of her Silicon Valley experience, forms the tech career chapter she has consciously stepped away from to build her content brand.
Dimi appears to be Alicia Serena's husband, featured in couple-themed content filed under #pasutri — an Indonesian term for a married couple — and the recurring hashtag #dimigetslished. Couple humor and married life moments are a consistent pillar of her TikTok output, which likely drives her engagement well above the category average.
"Serena in the City" is a recurring content thread Alicia Serena uses to document outings and daily life around Jakarta, sitting alongside her broader #jakartavlog content. It captures everything from luxury mall visits at Plaza Indonesia to local neighborhood spots, giving followers an aspirational but grounded window into Jakarta life.
She uses the hashtags #localbrand, #locallysourced, and notably #notsponsored together, signaling that many of her Indonesian brand features are organic rather than paid placements. This transparency is a deliberate part of her identity and is the kind of thing that builds the trust behind her above-average engagement rate.
Her content blends education, fashion, and Jakarta lifestyle with couple humor, local brand discoveries, and the ongoing personal narrative of leaving the tech industry behind. She describes it herself as making "edu & fashion made fun," and the mix skews toward relatable, candid moments rather than polished productions.
Her couple content leans into light-hearted humor and everyday married life moments with Dimi, tagged under #pasutri and #couplehumor rather than curated romance aesthetics. The tone fits her broader "real life, not LinkedIn" persona and connects strongly with her core audience of young adult women.
Alicia Serena is currently based in Jakarta, Indonesia, tagging "📍jkt" in her Instagram bio. Her life arc — Berkeley for university, Silicon Valley for her tech career, then back to Jakarta — is essentially the organizing story of her entire content brand.
Indonesia makes up roughly half her audience, but she draws a notable share of viewers from the United States and United Kingdom — likely Indonesian diaspora or international followers drawn in by her Berkeley and Silicon Valley background. Her primary platform is TikTok, where she holds the bulk of her total following across both channels.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@aliciaserena · TikTok
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