United States
Alex Pereira — widely known by his nickname 'Poatan,' a Tupi-derived term meaning 'stone fist' — is a Brazilian professional fighter who rose through Glory Kickboxing before becoming one of the…
Total Followers -0.5%
8.7M
Across Instagram
Primary Platform
YouTube
8.7M followers · 100% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $104K–$242K / IG post
Pereira was stopped by Gane at the high-profile White House card in a stoppage widely criticized as controversial, with Gane landing multiple shots to the back of the head. Pereira has since confirmed he intends to return and pursue a heavyweight title shot.
Just seven months after losing the belt, 'Poatan' emphatically recaptured the UFC light heavyweight title by finishing Magomed Ankalaev via strikes at 1:20 of the first round, silencing those who had written him off.
As part of Stake's ongoing multi-year partnership with Pereira, he starred in a promotional video for the platform's revamped poker room, becoming the first Stake ambassador to promote the poker product.
Ankalaev dethroned Pereira with a dominant five-round performance, marking Pereira's first UFC title loss and setting up one of the year's biggest rematches.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 8,650,725 | -47K | 3.7% | 1 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -11246 -0.1% | +0 +0.0% | +0 +0.0% | -11246 |
| Last 30 days | -46714 -0.5% | +0 +0.0% | +0 +0.0% | -46714 |
| Last 90 days | +489K +5.7% | +0 +0.0% | +0 +0.0% | +489K |
| Last 365 days | +489K +5.7% | +0 +0.0% | +0 +0.0% | +489K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Stake.com Gambling / Sports Betting | Brand ambassador | Long-term | — | |
| Aviator by Spribe Gambling / Gaming | Brand ambassador | Long-term | — |
Alex Pereira — widely known by his nickname 'Poatan,' a Tupi-derived term meaning 'stone fist' — is a Brazilian professional fighter who rose through Glory Kickboxing before becoming one of the most decorated champions in UFC history, holding titles simultaneously at middleweight and light heavyweight. Born in Contagem, Minas Gerais, he built his early reputation by defeating Israel Adesanya in kickboxing, then replicated that result inside the UFC Octagon to claim the middleweight belt, before ascending to 205 pounds and claiming a second world title. His career arc — from Brazilian regional circuits to dual UFC championship — is among the more dramatic in the sport's recent history and forms the emotional core of his content and public identity.
On social media, Pereira communicates in a fluid mix of Portuguese and English, mirroring an audience split almost evenly between the United States and Brazil, and skewed heavily toward men aged 18–34 — the UFC's core demographic. His posts lean into fight-week energy, locker-room candor, and Brazilian pride rather than polished production, which sustains engagement well above category norms. Brand partnerships with Stake and Aviator by Spribe place him firmly in the gambling-and-crypto sponsorship lane that has become a significant revenue stream for elite combat sports figures, and his ambassador codes reflect a direct-response commercial approach. As his fighting career matures and his crossover visibility grows — including appearances at high-profile public events — Pereira is positioned to expand beyond fight-adjacent sponsors into broader lifestyle and apparel categories.
Alexpoatanpereira reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Gambling / Sports Betting, Gambling / Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Stake.com and Aviator by Spribe. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Gambling / Sports Betting and related categories, Alexpoatanpereira offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Alexpoatanpereira's tier (Mega, 8.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Poatan" comes from the Tupi indigenous language of Brazil and roughly translates to Stone Fist or Strong Fist. The nickname captures Alex Pereira's identity as one of the most devastating strikers in combat sports history, and it became so synonymous with him that it appears directly in his social media handle @alexpoatanpereira.
Yes — Alex Pereira's own Instagram bio calls him a "UFC Double Champion," referring to his title reigns at middleweight and light heavyweight. Capturing belts in two divisions puts him in a very small group of fighters in UFC history.
Alex Pereira's Stake promo code is POATAN, promoted directly in his Instagram bio where he is listed as an official Stake Ambassador. The code is tied to his well-known fighting nickname, making it easy for his fanbase to remember.
Yes — Pereira and Adesanya have a rivalry that predates the UFC, with Pereira knocking Adesanya out in kickboxing competition before they met in the octagon. Their history together is one of the most discussed storylines in recent combat sports and a major reason Pereira's UFC rise captured global attention so quickly.
The hashtag #ufcwhitehouse is one of Alex Pereira's top content tags, linking him to the high-profile UFC event hosted at the White House in 2025. His social media content around that event — including a clip riffing on stealing a barber before "the big event" — became some of his most widely shared posts.
"CHAMA" is a Brazilian Portuguese expression — literally meaning flame or call — used as a battle cry roughly equivalent to "bring it" or "let's go." Pereira uses it regularly as a signature hype phrase, and his fanbase has adopted it as a rallying call that shows up across his comment sections.
Alex Pereira is an official ambassador for Aviator, the crash-style betting game developed by Spribe, a partnership listed alongside his Stake deal directly in his Instagram bio. Both sponsorships are aimed at an 18-plus audience, which he flags explicitly in his profile.
Before joining the UFC, Alex Pereira was a decorated kickboxer who earned world championship titles in that discipline, building his reputation as an elite striker on the global kickboxing circuit. He transitioned to MMA relatively late in his career but rose through the UFC ranks with unusual speed, ultimately winning belts in two weight classes.
That caption is Portuguese for "According to Herb Dean, it's allowed" — a playful nod to legendary UFC referee Herb Dean, who is known for letting fighters continue when he judges the action acceptable. Pereira uses the phrase humorously in his content to joke that something borderline has been officially cleared by the most famous referee in the sport.
Alex Pereira was born and raised in Brazil, which comes through clearly in his bilingual content and the fact that Brazilian fans make up a massive share of his audience. He is now based in the United States, where he competes in the UFC, giving him a fanbase that runs almost equally between American and Brazilian followers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@alexpoatanpereira · YouTube
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