Last updated just now · Aug 8, 2026, 3:34 PM
Combat Sports & MMA United States

Alexpoatanpereira

Full Creator Stats Live · Updated 2026-08-08

Alex Pereira — widely known by his nickname 'Poatan,' a Tupi-derived term meaning 'stone fist' — is a Brazilian professional fighter who rose through Glory Kickboxing before becoming one of the…

NicheCombat Sports & MMA TierMega Engagement3.7%

Total Followers -0.5%

8.7M

Across Instagram

Primary Platform

YouTube

8.7M followers · 100% of audience

Engagement

3.7%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $104K–$242K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-08-08
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 8,650,725 -47K 3.7% 1 4 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days -11246 -0.1% +0 +0.0% +0 +0.0% -11246
Last 30 days -46714 -0.5% +0 +0.0% +0 +0.0% -46714
Last 90 days +489K +5.7% +0 +0.0% +0 +0.0% +489K
Last 365 days +489K +5.7% +0 +0.0% +0 +0.0% +489K

Audience Demographics

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6.8M7.3M7.9M8.4M8.9M Aug 23Nov 19Feb 14May 13Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Brand ambassador Instagram Long-term
Brand ambassador Instagram Long-term
Background

About Alexpoatanpereira

Alex Pereira — widely known by his nickname 'Poatan,' a Tupi-derived term meaning 'stone fist' — is a Brazilian professional fighter who rose through Glory Kickboxing before becoming one of the most decorated champions in UFC history, holding titles simultaneously at middleweight and light heavyweight. Born in Contagem, Minas Gerais, he built his early reputation by defeating Israel Adesanya in kickboxing, then replicated that result inside the UFC Octagon to claim the middleweight belt, before ascending to 205 pounds and claiming a second world title. His career arc — from Brazilian regional circuits to dual UFC championship — is among the more dramatic in the sport's recent history and forms the emotional core of his content and public identity.

On social media, Pereira communicates in a fluid mix of Portuguese and English, mirroring an audience split almost evenly between the United States and Brazil, and skewed heavily toward men aged 18–34 — the UFC's core demographic. His posts lean into fight-week energy, locker-room candor, and Brazilian pride rather than polished production, which sustains engagement well above category norms. Brand partnerships with Stake and Aviator by Spribe place him firmly in the gambling-and-crypto sponsorship lane that has become a significant revenue stream for elite combat sports figures, and his ambassador codes reflect a direct-response commercial approach. As his fighting career matures and his crossover visibility grows — including appearances at high-profile public events — Pereira is positioned to expand beyond fight-adjacent sponsors into broader lifestyle and apparel categories.

Brand fit

Why brands partner

Alexpoatanpereira reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Gambling / Sports Betting, Gambling / Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Stake.com and Aviator by Spribe. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Gambling / Sports Betting and related categories, Alexpoatanpereira offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Alexpoatanpereira's tier (Mega, 8.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What does 'Poatan' mean in Alex Pereira's name?

"Poatan" comes from the Tupi indigenous language of Brazil and roughly translates to Stone Fist or Strong Fist. The nickname captures Alex Pereira's identity as one of the most devastating strikers in combat sports history, and it became so synonymous with him that it appears directly in his social media handle @alexpoatanpereira.

Has Alex Pereira been UFC champion in two different weight classes?

Yes — Alex Pereira's own Instagram bio calls him a "UFC Double Champion," referring to his title reigns at middleweight and light heavyweight. Capturing belts in two divisions puts him in a very small group of fighters in UFC history.

What is Alex Pereira's Stake promo code?

Alex Pereira's Stake promo code is POATAN, promoted directly in his Instagram bio where he is listed as an official Stake Ambassador. The code is tied to his well-known fighting nickname, making it easy for his fanbase to remember.

Did Alex Pereira beat Israel Adesanya before they fought in the UFC?

Yes — Pereira and Adesanya have a rivalry that predates the UFC, with Pereira knocking Adesanya out in kickboxing competition before they met in the octagon. Their history together is one of the most discussed storylines in recent combat sports and a major reason Pereira's UFC rise captured global attention so quickly.

What was the UFC White House event and was Alex Pereira part of it?

The hashtag #ufcwhitehouse is one of Alex Pereira's top content tags, linking him to the high-profile UFC event hosted at the White House in 2025. His social media content around that event — including a clip riffing on stealing a barber before "the big event" — became some of his most widely shared posts.

What does Alex Pereira mean when he posts "CHAMA"?

"CHAMA" is a Brazilian Portuguese expression — literally meaning flame or call — used as a battle cry roughly equivalent to "bring it" or "let's go." Pereira uses it regularly as a signature hype phrase, and his fanbase has adopted it as a rallying call that shows up across his comment sections.

What is Alex Pereira's deal with Aviator by Spribe?

Alex Pereira is an official ambassador for Aviator, the crash-style betting game developed by Spribe, a partnership listed alongside his Stake deal directly in his Instagram bio. Both sponsorships are aimed at an 18-plus audience, which he flags explicitly in his profile.

What is Alex Pereira's background before the UFC?

Before joining the UFC, Alex Pereira was a decorated kickboxer who earned world championship titles in that discipline, building his reputation as an elite striker on the global kickboxing circuit. He transitioned to MMA relatively late in his career but rose through the UFC ranks with unusual speed, ultimately winning belts in two weight classes.

What does 'De acordo com Herb Dean tá liberado' mean in Alex Pereira's posts?

That caption is Portuguese for "According to Herb Dean, it's allowed" — a playful nod to legendary UFC referee Herb Dean, who is known for letting fighters continue when he judges the action acceptable. Pereira uses the phrase humorously in his content to joke that something borderline has been officially cleared by the most famous referee in the sport.

Where is Alex Poatan Pereira from and where does he live now?

Alex Pereira was born and raised in Brazil, which comes through clearly in his bilingual content and the fact that Brazilian fans make up a massive share of his audience. He is now based in the United States, where he competes in the UFC, giving him a fanbase that runs almost equally between American and Brazilian followers.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 8, 2026, 3:34 PM · Slug: alexpoatanpereira

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