United States
Alex Laughlin is a professional drag racer — primarily competing in NHRA circuits — and a licensed pilot whose personal brand, AL40 Air & Asphalt, neatly captures his dual life at speed on the ground and in the air.
Total Followers -0.6%
125K
Across YouTube, Instagram
Primary Platform
YouTube
20K followers · 16% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.1K–$5.2K / IG post
NHRA called it one of the greatest driving moments in U.S. Nationals history — Laughlin deftly avoided rear-ending Justin Schriefer after Schriefer crossed the centerline just past midtrack during a qualifying session.
Laughlin unveiled a new Lincoln Electric-sponsored Pro Mod Camaro at the sport's biggest race. The partnership is rooted in his family's fabrication shop, which relies on Lincoln welders.
With regular driver Buddy Hull sidelined by a hand injury, Laughlin returned to the Jim Dunn Racing seat — the same team he drove for in 2023 — earning points on Hull's behalf under NHRA's medical replacement policy.
After stepping out of a nitro Funny Car following the 2023 season, Laughlin signed on to pilot Geoff Turk's BlackbirdX in NHRA Factory X presented by Holley EFI, a class where he had already served as the team's key test driver.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -100 -0.5% | +0 +0.0% | +0 +0.0% | -100 |
| Last 30 days | -453 -2.2% | -355 -0.3% | +0 +0.0% | -808 |
| Last 90 days | +0 +0.0% | -1044 -1.0% | +0 +0.0% | -1044 |
| Last 365 days | +0 +0.0% | -1044 -1.0% | +0 +0.0% | -1044 |
Daily follower snapshots from CreatorDB's longitudinal index.
Alex Laughlin is a professional drag racer — primarily competing in NHRA circuits — and a licensed pilot whose personal brand, AL40 Air & Asphalt, neatly captures his dual life at speed on the ground and in the air. Based in the United States, Laughlin has built his content around firsthand access to motorsports events and aviation milestones, blending race-day footage with family vlogging and farm life through his animal rescue operation, Laughlin Farm. His channel leans into participatory spectacle — being launched from Travis Pastrana's human catapult, trading runs against Ken Block's Hoonicorn, and filming first-time landings at controlled airspace airports — giving viewers a personality-driven window into worlds that most audiences only see from the grandstands.
Alexlaughlin40 reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, Alexlaughlin40 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Alexlaughlin40's tier (Mid, 125K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Alex Laughlin documented a race in which he outran the Hoonicorn — the legendary high-horsepower all-wheel-drive Ford Mustang built for Ken Block's Gymkhana franchise — and posted the result as one of his most-talked-about videos. The title "The race when I outran the HOONICORN!!!" became a signature moment on his channel, cementing his credibility as a serious drag racer against one of motorsport's most iconic machines.
Alex Laughlin filmed himself being launched by a human catapult associated with action sports legend Travis Pastrana, which stands as one of the most eye-catching stunts on his channel. It fits squarely with his personal motto — stated in his Instagram bio — that he "does his own stunts," blending high-risk experiences with his motorsport and aviation content.
Alex Laughlin is a genuine licensed pilot, not just a content persona — flying is described alongside racing as a core part of his identity in both his YouTube and Instagram bios. His channel, branded AL40 Air & Asphalt, regularly features aviation content including first-time landings at Class B airports and visits to spots like the Hangar 6 Air Cafe.
Laughlin Farm is Alex Laughlin's animal rescue operation, which has its own dedicated Instagram account at @Laughlin_Farm. He lists "Animal Advocate" in his Instagram bio alongside racer and pilot, suggesting the rescue work is a genuine passion rather than just a content theme — though he does weave it into his broader family-and-lifestyle storytelling.
AL40 Air & Asphalt is Alex Laughlin's personal content brand — "AL" for his initials, "40" for the number he uses consistently across all his social handles, and "Air & Asphalt" capturing his twin pursuits of flying and drag racing. The phrase also appears as a hashtag (#airandashpalt) in his posts, tying his aviation and motorsport content under one identity.
The Van Prix is a novelty racing event built around vans and panel-style vehicles, and Alex Laughlin participates in or covers it as a recurring part of his motorsport calendar. Hashtags including #vanprix and #onlyvans appear consistently across his posts, placing it alongside drag racing as one of the competition formats he documents.
Alex Laughlin attends the Sturgis Motorcycle Rally in South Dakota and creates content around the event, including the Buffalo Chip concerts and rally culture. Hashtags like #sturgis, #buffalochip, #sturgisrally, and #southdakota appear regularly in his posts, making it one of the annual real-world events that punctuates his content calendar.
Despite drag racing and flying being traditionally male-dominated niches, well over half of Alex Laughlin's audience is female — an unusual split for the category. His content blends family moments, animal rescue work through Laughlin Farm, and personal storytelling alongside the high-adrenaline racing and aviation footage, which appears to broaden his appeal far beyond the typical motorsport viewer.
Alex Laughlin competes in drag racing and identifies primarily as a professional racer, with his YouTube content spanning drag racing events, automotive performance builds, and project vehicles. He has raced against marquee names and machines — including the Hoonicorn — and also participates in novelty events like the Van Prix, giving his racing content a mix of serious competition and entertainment.
Alex Laughlin is based in the United States, where the core of his audience is also concentrated. His content takes him to a range of locations — South Dakota for the Sturgis Rally, various airfields for aviation content, and drag strips around the country — with his family home and Laughlin Farm serving as recurring backdrops for lifestyle and animal rescue segments.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@alexlaughlin40 · YouTube
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