United Kingdom
Alex_Isak is a creator with a presence on Instagram (3,070,449 followers), based in United Kingdom.
Total Followers +0.1%
3.1M
Across Instagram
Primary Platform
YouTube
3.1M followers · 100% of audience
Engagement
12.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $37K–$86K / IG post
Isak started Liverpool's pre-season friendly vs Leeds in Chicago (Aug 2), his first competitive appearance since the 2026 World Cup. New head coach Iraola praised the striker's early form in training ahead of the 2026/27 campaign.
Isak registered four goal involvements for Sweden at the North American World Cup, including goals in a big opening win over Tunisia. Sweden were eliminated by France in the Round of 32.
The British-record signing broke his leg while scoring against Spurs in December 2025, compounding an earlier groin injury and limiting him to just 3 goals in 8 Premier League starts across his entire first campaign at Anfield.
Liverpool signed Isak on transfer deadline day for a reported £125–130 million, surpassing the previous British transfer record. The move ended a prolonged summer saga after Isak agitated for a move away from St. James' Park.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 3,070,449 | +4K | 12.6% | 0.5 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +3K +0.1% | +0 +0.0% | +0 +0.0% | +3K |
| Last 30 days | +4K +0.1% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| easportsfc Sponsorship | Sponsored content | Jan 2025 | — | |
| Adidas Sponsorship | Sponsored content | May 2021 | — |
Alex_Isak is a creator with a presence on Instagram (3,070,449 followers), based in United Kingdom. Their content sits in the football & sport space. Their YouTube bio reads: "Footballer for @liverpoolfc & @swemnt ||🇸🇪 🇪🇷||". The full audience and engagement breakdown is below.
Alex_Isak reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include easportsfc and Adidas. Engagement on YouTube runs around 12.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in sport and related categories, Alex_Isak offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Alex_Isak's tier (Macro, 3.1M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Alexander Isak's Instagram bio confirms he is a footballer for Liverpool FC, marking his move to the Merseyside club. He previously made his name in the Premier League at Newcastle United, where he established himself as one of the division's most dangerous strikers before the transfer.
Alexander Isak is both — he was born and raised in Sweden and represents the Swedish national team, but he also has Eritrean heritage through his parents. He proudly displays both the Swedish and Eritrean flags in his Instagram bio, reflecting both sides of his identity.
Yes, Alexander Isak was named EA Sports FC Premier League Player of the Month for December, as celebrated in one of his Instagram posts. EA Sports FC is also one of his official sponsors, with a partnership that began in January 2025.
Yes, Alexander Isak has a long-running partnership with Adidas, with sponsored content on his Instagram dating back to at least May 2021. He regularly uses the hashtag #earnthejersey in his posts, which is tied to Adidas campaign messaging.
#earnthejersey is an Adidas campaign concept that Alexander Isak uses across his Instagram content, linked to his ongoing sponsorship with the sportswear brand. The phrase reflects Adidas's philosophy around athletes proving their place through performance on the pitch.
His Instagram marked the milestone of 15 Premier League goals, a target celebrated by the club's official account. As one of the top strikers currently active in English top-flight football, his goal tally has continued to build beyond that landmark.
Isak's Instagram audience is notably majority female — an unusual split for a professional footballer, where male-skewed followings are the norm. His style, personality, and the way he presents himself off the pitch have clearly attracted an audience that goes well beyond the traditional football fanbase.
YNWA stands for "You'll Never Walk Alone," the iconic anthem of Liverpool FC sung by supporters at Anfield. Isak uses the hashtag to signal his connection to the club and its culture, something Liverpool players traditionally embrace publicly.
Yes, Alexander Isak remains an active member of the Sweden national team, which he references directly in his Instagram bio alongside Liverpool FC. He posts regularly around international call-ups, using the Swedish flag emoji and hashtags like #längesen when linking up with the squad.
Alexander Isak has built a following of over 3 million on Instagram, placing him firmly in the Macro creator tier. What makes his account stand out is an engagement rate that runs dramatically above the category average — rare at that follower scale and a sign of a genuinely active, invested audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@alex_isak · YouTube
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