United States
Alex Wassabi is the professional handle of Alex Burriss, a Filipino-American creator who built his initial following through Wassabi Productions, the sketch-comedy YouTube channel he co-created with Roi Fabito (later known as Guava Juice).
Total Followers +0.0%
4M
Across Instagram, TikTok
Primary Platform
YouTube
3M followers · 76% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $36K–$84K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -897 -0.0% | -290 -0.0% | +0 +0.0% | -1187 |
| Last 30 days | -4188 -0.1% | +6K +0.6% | +0 +0.0% | +1K |
| Last 90 days | -12862 -0.4% | +3K +0.4% | +0 +0.0% | -9476 |
| Last 365 days | -12862 -0.4% | +3K +0.4% | +0 +0.0% | -9476 |
Daily follower snapshots from CreatorDB's longitudinal index.
Alex Wassabi is the professional handle of Alex Burriss, a Filipino-American creator who built his initial following through Wassabi Productions, the sketch-comedy YouTube channel he co-created with Roi Fabito (later known as Guava Juice). The channel became a fixture of mid-2010s YouTube, driven by physical comedy, challenges, and an energetic, family-safe tone that resonated strongly with younger audiences. After the duo parted ways, Burriss continued under his solo Alex Wassabi brand, transitioning from ensemble sketch content toward more personal, relatable vignettes centered on brotherhood dynamics, everyday humor, and his Filipino-American identity. His primary platform remains YouTube, where his subscriber base runs well into the millions, though his Instagram presence anchors a significant share of his cross-platform reach.
His content mix — sibling comedy, nostalgia-driven reunion clips, and slice-of-life relatability — skews toward a predominantly female audience concentrated in the 25–34 age bracket, with strong U.S. domestic reach and secondary pockets in the UK and Canada. Recent posts leaning into #wassabiproductions callbacks and collaborations with Guava Juice signal a deliberate play on legacy-era nostalgia, which tends to spike engagement among long-tenure fans. With above-category engagement rates on both Instagram and TikTok, he presents a compelling case for brands targeting millennial and older Gen Z women who grew up with creator culture. His Filipino heritage and upbeat persona also make him a natural fit for multicultural lifestyle, food, and entertainment campaigns looking for authentic, community-rooted representation.
Alex-Wassabi reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in comedy and related categories, Alex-Wassabi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Alex-Wassabi's tier (Macro, 4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Alex Wassabi's real name is Alex Burriss. He built the Wassabi brand through his YouTube channel Wassabi Productions, and the name stuck so firmly that most fans recognize him by it rather than his given name.
Wassabi Productions was a wildly popular comedy YouTube channel Alex built alongside Roi Fabito, better known online as Guava Juice. The two eventually separated to pursue individual careers — Alex under @alexwassabi and Roi under @guavajuice. Alex has posted emotional callbacks to the channel's legacy using the #wassabiproductions hashtag.
Guava Juice is the creator alias of Roi Fabito, Alex Wassabi's longtime best friend and original Wassabi Productions co-creator. Their creative partnership was a defining chapter of both their careers. Alex's post captioned "goodbye to my bestfriend" tagged #guavajuice speaks to how emotionally significant their bond — and its evolution — has been.
Yes. Alex Wassabi and Lauren Riihimaki, known as LaurDIY, were in a widely followed relationship that the two addressed publicly when it ended. It became one of the more openly discussed breakups in the YouTube creator community at the time.
Yes. Alex identifies openly as a Filipino creator — his Instagram bio leads with "filipino creator 🇵🇭" and he consistently celebrates that heritage in his content and community. It's a core part of how he presents himself across platforms.
Alex's content signals point to a post or video tied to both A Goofy Movie and Dante Basco — the Filipino-American actor who voiced the iconic character Powerline in the 1995 Disney film. The pairing of #goofymovie and #dantebasco in his hashtags strongly suggests a tribute or collaboration built around that shared Filipino-American cultural touchstone.
Yes, sibling content is a recurring part of Alex's feed — including casual hangouts at In-N-Out and comedic family moments filmed in a slice-of-life style. The brotherly dynamic is one of the warmest and most relatable corners of his content.
Alex has posted content joking specifically about middle-child behavior, leaning into the relatable humor around birth-order dynamics. It's consistent with his broader content style of finding comedy in everyday family situations his audience immediately recognizes.
Alex currently focuses on relatable family and lifestyle content — sibling hangouts, comedic everyday moments, and nostalgic nods to his Wassabi Productions roots. His whole brand runs on the motto "if you're not smiling, you're doing it wrong," and his current content reflects that warm, humor-first identity.
Alex Wassabi is based in the United States, where the large majority of his audience is located. His content regularly features American lifestyle staples — family fast-food runs, sibling meetups — fitting naturally with a US-rooted creator identity.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@alex-wassabi · YouTube
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