United States
Alejayofficial is a Los Angeles-based beauty creator of Kenyan heritage whose content centers on accessible, technique-driven makeup tutorials pitched squarely at a Black female audience.
Total Followers +1.2%
1.5M
Across Instagram, TikTok
Primary Platform
YouTube
600K followers · 41% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9K–$21K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +240 +0.0% | -261 -0.0% | +0 +0.0% | -21 |
| Last 30 days | +2K +0.3% | +16K +1.8% | +0 +0.0% | +18K |
| Last 90 days | +2K +0.4% | +19K +2.2% | +0 +0.0% | +21K |
| Last 365 days | +2K +0.4% | +19K +2.2% | +0 +0.0% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
Alejayofficial is a Los Angeles-based beauty creator of Kenyan heritage whose content centers on accessible, technique-driven makeup tutorials pitched squarely at a Black female audience. Her hashtag vocabulary — anchored around lip combinations, transfer-proof formulas, and corrective techniques like under-eye concealer application and contour-versus-bronzer education — signals a creator who prioritizes practical skill-building over aspirational aesthetics. Her branded series tags, including #AlejayTutorials and #AlejayApprovedOrNah, reflect a dual content strategy: instructional walkthroughs paired with candid product verdicts, a format that builds both trust and repeat viewership. Her faith is woven openly into her public persona, which adds a layer of authenticity that resonates with her core community.
Alejayofficial's audience skews overwhelmingly female and concentrates in the 18-to-34 age bracket, making her a strong fit for beauty, skincare, and lifestyle brands targeting millennial and Gen Z women of color. Her sponsorship footprint includes Korean beauty labels like Laka and Medicube, positioning her at the crossroads of K-beauty and inclusive beauty — a pairing that reflects growing crossover interest in that space. TikTok is her higher-velocity platform, where engagement runs well above category norms, while Instagram serves a more established, purchase-ready segment of her following. She also operates a curated shop linking to her recommended products, indicating a move toward owned commerce. As the inclusive beauty category continues to expand brand investment, her clearly defined niche and high audience trust place her well for deeper, longer-term partnerships.
Alejayofficial reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Alejayofficial offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Alejayofficial's tier (Macro, 1.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Alejay Approved or Nah" is one of Alejayofficial's signature content formats, in which she tests beauty and makeup products and delivers a clear verdict for her audience. The hashtag #alejayapprovedornah appears across her posts on both Instagram and TikTok, making it one of the most recognizable recurring series in her catalog.
Yes — Alejayofficial includes the Kenyan flag 🇰🇪 in both her Instagram and TikTok bios, signaling Kenyan heritage. She is currently based in Los Angeles, California, where she creates her beauty content.
No — Alejayofficial has posted content specifically arguing that contour and bronzer are not the same thing, with a caption reading "Contour vs. bronzer… do you actually know the difference? Because they're NOT." This type of misconception-correcting tutorial is central to her education-first approach to beauty.
LAKA features in Alejayofficial's post hashtags, indicating a promotional partnership with the Korean makeup brand. Her #perfecttwinlip content aligns directly with LAKA's Perfect Twin Lip product line, suggesting an active and ongoing collaboration.
Medicube appears in Alejayofficial's hashtags, pointing to a brand collaboration with the Korean skincare label. Medicube is known for science-forward skincare, which complements Alejayofficial's broader health and beauty content focus.
@therealdba is listed in Alejayofficial's Instagram bio alongside her business email and shopping prompt, suggesting it is a brand or business entity associated with her work. Beyond the bio reference, the specific nature of the venture is not publicly detailed, but it appears tied to her professional and commercial activities as a creator.
Alejayofficial has created dedicated content targeting the problem of cakey under-eyes and concealer settling into fine lines. Her approach tends to center on application technique corrections rather than simply swapping products, which is consistent with her education-first tutorial style across both Instagram and TikTok.
Yes — Alejayofficial consistently tags her content with #blackgirlmakeup, positioning her tutorials as tailored to melanin-rich complexions and deeper skin tones. This focus is a defining part of her creator identity and resonates strongly with her predominantly female audience concentrated in the 18–34 age range.
Lip tutorials are one of Alejayofficial's core content pillars, with recurring posts around lip combinations, lipstains, and transfer-proof lipstick. Her hashtags #lipstain, #lipcombo, and #perfecttwinlip signal that she regularly guides her audience through building and layering lip looks rather than just reviewing single products.
Yes — Alejayofficial's bios on both Instagram and TikTok include the prompt "Shop everything I use," directing followers to a curated storefront featuring the beauty products from her tutorials. This gives her audience a direct path to purchase exactly what she demonstrates, reinforcing her role as a trusted beauty recommendation source.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@alejayofficial · YouTube
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