United Kingdom
Alec Steele is a British blacksmith and maker whose YouTube channel documents a craft journey that began when he first picked up a hammer at age eleven.
Total Followers +1.8%
3.6M
Across YouTube, Instagram
Primary Platform
YouTube
3.3M followers · 90% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $5.2K–$12K / IG post
Steele visited a Metallisation Ltd. workshop in Birmingham, producing a video exploring the industrial coating technique known as thermal spraying.
In a follow-up to his May factory visit, Steele learned to craft a leather Bishop Bag, describing himself as someone who would have loved to have been a leatherworker in another life.
Steele visited the historic Birmingham gunmaker's factory to document their bespoke shotgun craftsmanship; the resulting YouTube film quickly surpassed 1.3 million views.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.3% | +275 +0.1% | +0 +0.0% | +10K |
| Last 30 days | +61K +1.9% | +2K +0.7% | +0 +0.0% | +63K |
| Last 90 days | +236K +7.2% | +7K +1.9% | +0 +0.0% | +242K |
| Last 365 days | +236K +7.2% | +7K +1.9% | +0 +0.0% | +242K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Squarespace Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| KiwiCo Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Drink LMNT, INC. Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| PCBWay Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| MeUndies Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Whatnot Live Commerce / Marketplace | Channel sponsor | YouTube | Long-term | — |
| Whiteout Survival Mobile Gaming | Sponsored content | YouTube | 2025–2026 | — |
Alec Steele is a British blacksmith and maker whose YouTube channel documents a craft journey that began when he first picked up a hammer at age eleven. Now based in Norfolk, England, he has spent roughly fifteen years building an audience around traditional and industrial metalworking — forging blades, fabricating tools, restoring vintage machinery, and touring manufacturing facilities across the UK and Europe. His content leans heavily on long-form, multi-part project series, a format that suits his deeply process-oriented style and rewards patient, detail-driven viewers. A recent extended series restoring a vintage power hammer — a piece of equipment he describes coveting since childhood — is representative of the personal narrative thread he weaves through technical builds.
His audience skews decisively male and older, with the 35-and-above demographic forming the majority, which aligns well with viewers who have disposable income and a hobbyist or trade background in making. Engagement well above category norms signals a community that follows projects closely rather than consuming passively. His sponsor mix — KiwiCo, PCBWay, and Drink LMNT sitting alongside Squarespace — reflects a practical, STEM-adjacent positioning that appeals to brands targeting curious, hands-on adults. As interest in traditional craft and domestic manufacturing continues to grow, Alec Steele is well placed to remain a reference channel in the metalworking and maker space.
Alecsteele reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Live Commerce / Marketplace, Mobile Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Squarespace and KiwiCo. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows crafts content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Live Commerce / Marketplace and related categories, Alecsteele offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Alecsteele's tier (Macro, 3.6M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Alec Steele discovered blacksmithing at the age of 11 and immediately fell in love with the craft. Over more than 15 years he taught himself metalworking, forging blades, tools, and art pieces, and documented the entire journey on YouTube — a rare long-form record of someone growing from a young hobbyist into a professional smith.
Alec Steele is based in Norfolk, England, which he namechecks directly in his Instagram bio as a Norfolk blacksmith and maker. The majority of his forge and shop content is filmed from his UK workshop, though he also travels internationally to document metalworking traditions elsewhere.
The Re-Restoring the Steam Hammer series is one of Alec Steele's most ambitious ongoing projects, following his efforts to fully rebuild a vintage steam-powered forge hammer. The series has run to at least eleven documented parts, with Alec walking viewers through every mechanical challenge, repair decision, and setback along the way.
Yes — Alec Steele has filmed content in Italy, specifically in Tuscany, as part of his channel's broader exploration of craft and industrial metalworking. His posts tagged with #italy and #tuscany indicate visits to Italian workshops or heritage sites, consistent with his wider interest in documenting smithing traditions around the world.
Alec Steele dedicated a full YouTube episode to tracking down what is believed to be the oldest surviving power hammer in the world. The video reflects his signature approach of blending hands-on smithing with industrial history, turning the search for obscure machinery into compelling documentary-style content.
Alec Steele has been blacksmithing for well over 15 years, having picked up the craft at age 11. His YouTube channel spans that entire journey, making it one of the longest continuously documented apprentice-to-professional arcs in the maker and craft space on the platform.
PCBWay is a printed circuit board prototyping and manufacturing service that regularly partners with hands-on engineering and fabrication creators, not just pure electronics channels. Alec Steele's audience skews heavily toward older male makers and engineers — exactly the demographic that PCBWay targets with custom-component sponsorships.
Alec Steele's recent sponsors include Squarespace, Drink LMNT, MeUndies, PCBWay, and Saily. The mix reflects the broad maker-and-engineering profile of his audience, ranging from everyday lifestyle brands to niche fabrication tools and services.
The #daily_steele tag appears across Alec Steele's posts and points to a more frequent, diary-style output that runs alongside his longer project series. It gives his audience a closer look at the day-to-day rhythm of life as a working blacksmith, separate from the polished multi-part restoration builds.
Alec Steele's YouTube channel has grown to well over three million subscribers, placing him firmly in the Macro creator tier. His engagement rate runs substantially above the category average, which points to an unusually loyal and active community for a craft-focused channel of that size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@alecsteele · YouTube
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