Last updated just now · Jul 25, 2026, 3:31 AM
Blacksmithing & Craft United Kingdom

Alecsteele

Full Creator Stats Live · Updated 2026-07-25

Alecsteele is a creator with a presence on YouTube (3,050,000 followers), Instagram (341,347 followers), based in United Kingdom.

NicheBlacksmithing & Craft TierMacro Engagement5.9%

Total Followers +0.0%

3.4M

Across YouTube, Instagram

Primary Platform

YouTube

3M followers · 90% of audience

Engagement

5.9%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $5.1K–$12K / IG post

Quick facts
  • Started blacksmithing at age 11, documenting 15 years of metalwork growth into a millions-strong YouTube community.
  • Episodic restoration series — currently deep into a multi-part steam hammer rebuild — define the channel's long-form documentary format.
  • Engagement rate nearly 4× the category median signals an unusually committed audience for a craft and metalwork channel.
  • Audience skews heavily older and male, with the 45-plus cohort representing the single largest age bracket on the channel.
  • Tech and engineering sponsors like PCBWay reflect brand positioning squarely at the crossover of traditional craft and modern maker culture.

Performance Across Platforms

Updated 2026-07-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 3,050,000 +0 5.9% 0.9 9 days ago
Instagram 341,347 +0 4.5% 0.2 22 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +341 +0.1% +0 +0.0% +341
Last 30 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 90 days +30K +1.0% +4K +1.1% +0 +0.0% +34K
Last 365 days +30K +1.0% +4K +1.1% +0 +0.0% +34K

Audience Demographics

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5K848K1.7M2.5M3.4M Jul 26Oct 24Jan 23Apr 24Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jul 2026
Sponsored content Instagram Jun 2026
Sponsored content YouTube Jun 2026
Sponsored content YouTube Jun 2026
Sponsored content YouTube Jun 2026
Sponsored content YouTube 2024–2025
Background

About Alecsteele

Alecsteele is a creator with a presence on YouTube (3,050,000 followers), Instagram (341,347 followers), based in United Kingdom. Their content sits in the blacksmithing & craft space. Their YouTube bio reads: "At the age of 11 I discovered the craft of blacksmithing and fell in love with it. Since then I have been following my dream of forging steel, learning as much as I can about metalwork and documenting the entire journey on this YouTube chan". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Alecsteele's long-form blacksmithing and industrial restoration content positions him as a primary fit for tools and hardware brands, materials suppliers, engineering-adjacent technology companies, and men's lifestyle products. His audience skews overwhelmingly male and trends toward an older, professionally established demographic concentrated in English-speaking markets — the US and UK together account for the bulk of reach — making him effective for sponsors targeting high-intent, technically literate buyers rather than broad consumer audiences. Content cadence on YouTube is consistent at roughly weekly to fortnightly, and engagement runs well above category norms, signalling an unusually committed viewer base generating genuine watch-time rather than passive impressions. Existing sponsor deals confirm commercial versatility: PCBWay (electronics prototyping) aligns naturally with his maker demographic, while Drink LMNT and MeUndies demonstrate that lifestyle and wellness brands willingly cross into the craft niche to access his cohort. Squarespace broadens the profile further toward creator-economy tools. Brands selling premium consumables, workshop equipment, workwear, portable tech, or outdoor and survival products — note the White Out Survival mobile game integration — would find a receptive, low-churn audience with strong English-language purchasing power.

Estimated Rate Card

Benchmark estimates for a creator at Alecsteele's tier (Macro, 3.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

How did Alec Steele get into blacksmithing?

Alec Steele discovered blacksmithing at the age of 11 and immediately fell in love with the craft. Over more than 15 years he taught himself metalworking, forging blades, tools, and art pieces, and documented the entire journey on YouTube — a rare long-form record of someone growing from a young hobbyist into a professional smith.

Where is Alec Steele's forge and workshop?

Alec Steele is based in Norfolk, England, which he namechecks directly in his Instagram bio as a Norfolk blacksmith and maker. The majority of his forge and shop content is filmed from his UK workshop, though he also travels internationally to document metalworking traditions elsewhere.

What is the Re-Restoring the Steam Hammer series on Alec Steele's channel?

The Re-Restoring the Steam Hammer series is one of Alec Steele's most ambitious ongoing projects, following his efforts to fully rebuild a vintage steam-powered forge hammer. The series has run to at least eleven documented parts, with Alec walking viewers through every mechanical challenge, repair decision, and setback along the way.

Did Alec Steele travel to Italy for his YouTube channel?

Yes — Alec Steele has filmed content in Italy, specifically in Tuscany, as part of his channel's broader exploration of craft and industrial metalworking. His posts tagged with #italy and #tuscany indicate visits to Italian workshops or heritage sites, consistent with his wider interest in documenting smithing traditions around the world.

What did Alec Steele find that was 'the oldest power hammer in the world'?

Alec Steele dedicated a full YouTube episode to tracking down what is believed to be the oldest surviving power hammer in the world. The video reflects his signature approach of blending hands-on smithing with industrial history, turning the search for obscure machinery into compelling documentary-style content.

How long has Alec Steele been blacksmithing?

Alec Steele has been blacksmithing for well over 15 years, having picked up the craft at age 11. His YouTube channel spans that entire journey, making it one of the longest continuously documented apprentice-to-professional arcs in the maker and craft space on the platform.

Why does Alec Steele have PCBWay as a sponsor if he's a blacksmith?

PCBWay is a printed circuit board prototyping and manufacturing service that regularly partners with hands-on engineering and fabrication creators, not just pure electronics channels. Alec Steele's audience skews heavily toward older male makers and engineers — exactly the demographic that PCBWay targets with custom-component sponsorships.

What brands currently sponsor Alec Steele?

Alec Steele's recent sponsors include Squarespace, Drink LMNT, MeUndies, PCBWay, and Saily. The mix reflects the broad maker-and-engineering profile of his audience, ranging from everyday lifestyle brands to niche fabrication tools and services.

What is #daily_steele on Alec Steele's channel?

The #daily_steele tag appears across Alec Steele's posts and points to a more frequent, diary-style output that runs alongside his longer project series. It gives his audience a closer look at the day-to-day rhythm of life as a working blacksmith, separate from the polished multi-part restoration builds.

How big is Alec Steele's YouTube channel?

Alec Steele's YouTube channel has grown to well over three million subscribers, placing him firmly in the Macro creator tier. His engagement rate runs substantially above the category average, which points to an unusually loyal and active community for a craft-focused channel of that size.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 25, 2026, 3:31 AM · Slug: alecsteele

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