Albina is a skincare and beauty creator whose content lives primarily on Instagram, where she has built a following approaching seven figures, supplemented by a TikTok presence that extends her reach further.
Total Followers +9.0%
992K
Across TikTok, Instagram
Primary Platform
TikTok
128K followers · 13% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $13K–$30K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +44K +5.1% | +0 +0.0% | +44K |
| Last 30 days | +0 +0.0% | +89K +10.3% | +0 +0.0% | +89K |
| Last 90 days | +0 +0.0% | +343K +39.8% | +0 +0.0% | +343K |
| Last 365 days | +0 +0.0% | +343K +39.8% | +0 +0.0% | +343K |
Daily follower snapshots from CreatorDB's longitudinal index.
Albina is a skincare and beauty creator whose content lives primarily on Instagram, where she has built a following approaching seven figures, supplemented by a TikTok presence that extends her reach further. Her content centers on a consistent, tactile aesthetic: nightly routines, K-beauty product integration, retinol guides, and DIY treatments such as rice-water applications — all shot with a soft, ASMR-inflected sensibility that rewards repeat viewing. Korean skincare brands celimax and arencia appear in her hashtag footprint, suggesting early-stage or affiliate relationships with that segment of the market. Represented by CA Agency, she operates with professional management infrastructure typical of a creator at the upper edge of the mid-tier.
Her audience skews notably and unusually male — nearly three-quarters — across a young adult core concentrated in the 18-to-34 bracket, spread across the United States, India, the United Kingdom, Brazil, and Mexico. That demographic mix is atypical for skincare content and suggests her appeal extends beyond the traditional female beauty consumer, possibly driven by ASMR watchability and algorithmically broad distribution rather than product-purchase intent alone. For brands, this creates an interesting tension: her rate card and engagement sit comfortably in sponsorable territory, but campaign briefs targeting female skincare buyers would need to account for the male-majority reach. As her Instagram growth remains strong, her trajectory points toward consolidating that platform as her primary commercial vehicle.
Albina reaches its audience primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on TikTok runs around 2.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Albina's tier (Mid, 992K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Yes, Albina has shared homemade rice treatments as a core part of her skincare content, showing how she uses rice water or rice paste for a glowing complexion. This natural-ingredient approach fits her broader theme of blending everyday kitchen staples with K-beauty principles.
Albina has featured Celimax and Arencia in her skincare content — both are Korean beauty brands that align directly with her K-beauty-focused niche. Her consistent K-beauty hashtags and routine-based posting style make her a recurring partner for brands in that space.
Despite posting skincare and beauty content, well over two-thirds of Albina's audience is male — an unusually wide gender gap for the beauty niche. Her ASMR-style delivery, glowing-skin aesthetic, and natural beauty framing appear to pull in a broad viewership that extends well beyond the typical skincare audience.
Yes, ASMR is a recurring element in Albina's content — she regularly tags posts with #asmr alongside her skincare and glow-skin hashtags. That soft, sensory-focused presentation style is a big part of what distinguishes her feed from standard beauty tutorial creators.
Retinol is one of Albina's signature topics, with dedicated posts on how to use it for a radiant complexion — including content captioned "Retinol for glowy skin." She frames retinol as a glow tool rather than a corrective one, which fits her overall natural-glow content angle.
Yes — despite TikTok being her listed primary platform, Albina's Instagram following is dramatically larger, with hundreds of thousands more followers there. Her Instagram has also been growing at a significantly faster pace recently, making it arguably her most influential and fastest-rising platform.
Albina is represented by CA Agency, listed as @caagency across her profiles, with brand partnership inquiries routed to albina@caagency.com. The agency handles her collaborations, which sit squarely in the skincare, K-beauty, and glow-skin categories.
Albina shares dedicated night-routine videos as a regular content format, covering her step-by-step evening skincare process with an ASMR-inflected presentation. These posts typically feature layered K-beauty steps and tie back to her broader retinol and glow-skin messaging.
Albina draws a genuinely global audience, with her largest bases spread across the United States, India, the United Kingdom, Brazil, and Mexico. That four-continent reach makes her appealing to brands that want cross-regional exposure rather than a single-market audience.
Albina's content centers on K-beauty routines, glow-skin tips, retinol education, ASMR-style skincare moments, homemade ingredient treatments like rice, and evening routines — all framed around naturally radiant skin. She blends Korean beauty philosophy with accessible everyday ingredients to keep her content approachable and repeatable.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@albina · TikTok
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