Aktivepsychotherapie

About Aktivepsychotherapie

Anastasia Ruhrländer (née Zhukova) is a Berlin-based licensed psychotherapist whose YouTube channel, Aktive Psychotherapie, serves as a professional education resource focused on ADHD in adults. Rather than a traditional creator, she approaches the platform as a clinician: her videos tackle substantive questions — the distinction between ADHD and ADD, whether the condition constitutes a disorder or a cognitive difference, and how adults can navigate diagnosis and treatment. Post titles appear in both German and English, broadening her reach beyond German-speaking audiences and signaling a deliberate effort to make the content accessible to an international community of adults grappling with late-diagnosis ADHD.

Despite a modest subscriber count in the nano tier, the channel achieves engagement rates roughly double the category baseline — a meaningful signal that her audience, evenly split between men and women, is actively seeking the kind of clinically grounded information she provides. The channel has been dormant for several years, functioning now largely as an evergreen reference library supplemented by downloadable resources on her practice website. There are no brand sponsorships, which is consistent with her professional standing and lends credibility to the educational framing. Should she return to regular publishing, her practitioner authority and the still-growing public awareness of adult ADHD position the channel well within the health-education creator space.

Why brands partner

Aktivepsychotherapie reaches an audience concentrated in Germany primarily through YouTube, and is best activated via long-form YouTube integrations. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in education and related categories, Aktivepsychotherapie offers a defined, creative-fit audience rather than broad, low-intent impressions.