India
Akanksha Kommirelly is a Hyderabad-based beauty and lifestyle creator who operates across YouTube and Instagram, building a combined mid-tier following through makeup tutorials, skincare reviews, travel vlogs, and everyday lifestyle content.
Total Followers +0.0%
424K
Across YouTube, Instagram
Primary Platform
YouTube
229K followers · 54% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.9K–$9.8K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -215 -0.1% | +0 +0.0% | -215 |
| Last 30 days | +1K +0.4% | -820 -0.4% | +0 +0.0% | +188 |
| Last 90 days | +1K +0.4% | -2089 -1.1% | +0 +0.0% | -1081 |
| Last 365 days | +1K +0.4% | -2089 -1.1% | +0 +0.0% | -1081 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| L'Oréal Paris Beauty / Haircare | Sponsored content | 2024–2026 | — | |
| Happy Place India Bath & Body / Lifestyle | Sponsored content | 2024–2026 | — |
Akanksha Kommirelly is a Hyderabad-based beauty and lifestyle creator who operates across YouTube and Instagram, building a combined mid-tier following through makeup tutorials, skincare reviews, travel vlogs, and everyday lifestyle content. Her channel draws on a conversational, accessible tone — content like budget makeup kits priced for Indian consumers sits alongside reviews of global prestige launches from Estée Lauder and L'Oréal Paris, a range that signals she speaks to both aspirational and value-conscious audiences. Notably, her captions appear in both English and Telugu, positioning her as a credible voice within South India's growing regional-language creator ecosystem. A recognition nod from Forbes India's Top 100 Digital Stars list adds mainstream credibility to what remains an intimately produced, personality-driven channel.
Her audience skews heavily female and clusters in the 18–34 age band, with a meaningful share based outside India — particularly in the United States and the United Kingdom — suggesting her English-language content travels well within the Indian diaspora. Brand partnerships with L'Oréal Paris and premium skincare advertisers reflect a positioning at the mid-to-prestige end of the beauty market, and her representation through Chtrbox, one of India's established influencer agencies, indicates structured commercial activity. Engagement sits modestly above category median, and her posting cadence across both platforms remains consistent. As Indian beauty content continues to attract global advertiser interest, Akanksha's bilingual reach and prestige brand affinity place her well to grow as a bridge creator between regional South Asian audiences and international beauty labels.
Akankshakommirelly reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Haircare, Bath & Body / Lifestyle, a clear signal of fit for brands in those categories. Demonstrated partners include L'Oréal Paris and Happy Place India. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Beauty / Haircare and related categories, Akankshakommirelly offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Akankshakommirelly's tier (Mid, 424K combined followers, India). Pulled from CreatorDB's category benchmarks.
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Yes, Akankshakommirelly has been recognized on the Forbes India Top 100 Digital Stars list, where she has ranked at number 86. The recognition places her among India's more notable mid-tier beauty and lifestyle creators and is something she highlights in her public profile.
Akankshakommirelly is married to the creator known publicly as @akute_in on Instagram. She references the relationship openly in her Instagram bio, and it occasionally surfaces in her lifestyle and vlog content.
Yes, Akankshakommirelly creates content in Telugu, as seen in posts like her beginner makeup kit guide aimed at regional Indian audiences. Her Hyderabad base and use of Telugu make her one of the more visible South Indian beauty voices across YouTube and Instagram.
Yes, Akankshakommirelly has partnered with L'Oréal Paris, promoting their Extraordinary Oil Serum in sponsored content. The collaboration fits naturally into her haircare and skincare-focused posts and is one of her higher-profile brand deals.
Akankshakommirelly covered the new Estée Lauder Double Wear Foundation using a direct "yes or no?" format to invite her audience into the conversation. It reflects her interactive style of beauty reviewing, where she frames product opinions as a community discussion rather than a one-way verdict.
Akankshakommirelly put together a beginner makeup kit guide with a budget cap of Rs. 5,000, posted in Telugu for her regional audience. The guide is part of her broader effort to make beauty practical and affordable, covering core products for those just starting out.
Akankshakommirelly partnered with Happy Place for a bath and lifestyle campaign, creating content around themes like "Sip and Soak" and "Find Your Happy Place India." The collaboration leaned into a relaxed self-care aesthetic that sits comfortably alongside her skincare and lifestyle posts.
Akankshakommirelly is represented by Chtrbox, one of India's prominent influencer marketing agencies. Brands can also reach her directly through the business email listed in her Instagram bio.
Akankshakommirelly is based in Hyderabad, India. Her location comes through in her Telugu-language content and her strong connection to South Indian beauty and lifestyle audiences.
Akankshakommirelly is active on both YouTube and Instagram, with YouTube serving as her primary platform for longer tutorials and product deep-dives. Her Instagram feed runs alongside it with shorter beauty content, lifestyle posts, and brand collaborations.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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