United States
Aishah Sofey is a US-based content creator occupying a distinctive dual lane — fitness and modeling content alongside a genuine enthusiasm for Japanese domestic market car culture.
Total Followers +0.4%
3.7M
Across Instagram
Primary Platform
YouTube
3.7M followers · 100% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $44K–$103K / IG post
Complex reported that Sofey faced significant online criticism when Piper Rockelle — known from Netflix's 'Bad Influence' docuseries — joined Bop House at 18. Sofey went on record defending the addition.
Rain departed in July 2025 following reported internal tensions, with Camilla Araújo also leaving shortly after. Sofey continued leading the collective, recruiting new members to stabilize the roster.
Fast Company spotlighted the creator mansion Sofey co-founded, reporting 33M+ combined followers across its eight members and a claimed $10 million in revenue within its debut month.
The content-house launched December 8, 2024, in Fort Lauderdale with eight creators aged 19–24. Complex and Vulture covered the launch, which quickly drew mainstream attention.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 3,675,010 | +15K | 5.5% | 1.4 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +9K +0.3% | +0 +0.0% | +0 +0.0% | +9K |
| Last 30 days | +15K +0.4% | +0 +0.0% | +0 +0.0% | +15K |
| Last 90 days | +136K +3.7% | +0 +0.0% | +0 +0.0% | +136K |
| Last 365 days | +136K +3.7% | +0 +0.0% | +0 +0.0% | +136K |
Daily follower snapshots from CreatorDB's longitudinal index.
Aishah Sofey is a US-based content creator occupying a distinctive dual lane — fitness and modeling content alongside a genuine enthusiasm for Japanese domestic market car culture. Her Instagram presence, built to macro scale, reflects this hybrid identity, where gym aesthetics and GT-R content sit comfortably side by side. Her engagement rate runs well above the category norm, signaling an audience that is actively invested rather than passively scrolling. She also maintains a Twitch channel, extending her reach into live content and building a real-time community layer that reinforces follower loyalty beyond static posts.
Her audience demographics are telling — an even male-female split across the 18-to-44 bracket, a balance attributable to JDM car culture drawing one cohort while fitness and modeling content attracts another. The heavy concentration of viewers in the US, UK, and Canada positions her cleanly for North American and English-speaking brand partnerships. Her rate card sits at the premium end of the macro tier, a reflection of the leverage that substantially above-average engagement provides. As the 'car girl' archetype matures into a recognized content category in its own right, Sofey's early and authentic positioning within JDM culture gives her a durable credibility that both lifestyle brands and automotive-adjacent sponsors are well placed to leverage.
Aishahsofey reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As an automotive creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in automotive and related categories, Aishahsofey offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Aishahsofey's tier (Macro, 3.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Aishahsofey is closely associated with the Nissan GT-R, one of the most iconic cars in JDM culture, and the #gtr hashtag consistently tops her content. Her car identity is core to her brand, not a side hobby — the #cargirl and #jdm hashtags appear alongside it as her most-used tags across posts.
JDM stands for Japanese Domestic Market and refers to high-performance Japanese cars and parts originally built for the Japanese market — it's a massive enthusiast subculture worldwide. Aishahsofey is one of the more prominent female personalities in that space, blending the JDM car-enthusiast identity with her fitness model platform in a way that few creators at her scale do.
Yes — her Instagram bio actively directs followers to her Twitch channel at aishahsofey, where she goes live. That makes her one of the relatively few fitness and car-content creators who also maintains a live streaming presence rather than staying purely on short-form platforms.
She's genuinely both, and that crossover is what sets her apart from a typical fitness account. Her Instagram category is Fitness Model, but her most-used hashtags center on GT-R and JDM car culture, and the dual identity is reflected in an unusually even male-female audience split that you almost never see on straight fitness pages.
Most fitness model accounts skew heavily female, but Aishahsofey's audience is split almost exactly 50/50. The consistent JDM and GT-R car content is the likely driver — it pulls in a passionate male car-enthusiast following on top of her core fitness audience, creating a combined fanbase that's unusually balanced for the category.
Yes — Aishah Sofey appears to be her actual name, which she uses consistently as her handle @aishahsofey across every platform. Unlike many creators who build under a separate brand alias or stage name, she grew her audience of over three and a half million under her own name from the start.
Aishahsofey is based in the United States, and the US makes up the largest share of her audience by a wide margin. Her content is primarily in English, and her follower base is concentrated in English-speaking markets, with the UK and Canada also appearing among her top countries.
Her engagement runs well above the typical benchmark for fitness and lifestyle influencers in the Macro tier — more than three times the category median. The JDM and car content likely plays a role, since enthusiast communities tend to interact more actively than general lifestyle audiences, giving her an unusually engaged core on top of her fitness following.
Aishahsofey has built a following of well over three and a half million across her platforms, placing her firmly in the Macro influencer tier. Instagram is her largest individual platform, though YouTube is listed as her primary content home.
Aishahsofey posts across Instagram, YouTube, and Twitch, where she also goes live. YouTube is her declared primary platform for longer content, Instagram is where her largest audience and highest engagement currently live, and Twitch adds a real-time streaming layer that most creators in her niche don't bother maintaining.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@aishahsofey · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.