Aimen Hussain is an Islamabad-based fashion and beauty creator whose Instagram presence centers on a distinctly soft-girl aesthetic — think pastel OOTD looks, skincare routines, and lifestyle moments delivered with a warm, personal tone.
Total Followers +0.6%
131K
Across Instagram
Primary Platform
YouTube
131K followers · 100% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.6K–$6.5K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 130,895 | +746 | 5.3% | 3.5 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +510 +0.4% | +0 +0.0% | +0 +0.0% | +510 |
| Last 30 days | +746 +0.6% | +0 +0.0% | +0 +0.0% | +746 |
| Last 90 days | +707 +0.5% | +0 +0.0% | +0 +0.0% | +707 |
| Last 365 days | +707 +0.5% | +0 +0.0% | +0 +0.0% | +707 |
Daily follower snapshots from CreatorDB's longitudinal index.
Aimen Hussain is an Islamabad-based fashion and beauty creator whose Instagram presence centers on a distinctly soft-girl aesthetic — think pastel OOTD looks, skincare routines, and lifestyle moments delivered with a warm, personal tone. Her content blends everyday fashion with candid personal updates, from birthday celebrations to family outings, giving her feed a diary-like quality that resonates strongly with young Pakistani women. She also runs a secondary account, @aimens.closet, a personal closet-sale channel that doubles as a signal of her genuine investment in fashion beyond content creation.
Despite sitting in the mid-tier follower band, Aimen's engagement rate runs well above the category median — a meaningful indicator that her audience is attentive rather than passive. Her following skews female and concentrates in the 18–34 age range, with a core base in Pakistan supplemented by diaspora audiences in India, the United States, and the United Kingdom. A partnership with Pakistani lifestyle brand Tifl points toward her positioning within the domestic consumer market. For brands targeting South Asian women with interests in modest fashion, everyday beauty, and accessible lifestyle content, she represents a compact but commercially credible channel with room to grow.
Aimenhussaiin reaches an audience concentrated in PAK primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Kids / Family Fashion, a clear signal of fit for brands in those categories. Demonstrated partners include Tifl.pk. Engagement on YouTube runs around 5.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For PAK-focused brands in Kids / Family Fashion and related categories, Aimenhussaiin offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Aimenhussaiin's tier (Mid, 131K combined followers, PAK). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mouzamil Awan, tagged as @mouzamil.awan, appears to be Aimen Hussain's romantic partner based on the affectionate captions and heart emojis she uses when featuring him in posts. He shows up in her personal lifestyle content alongside her fashion and skincare material.
@aimens.closet is Aimen Hussain's personal closet sale account, listed directly in her Instagram bio. It's a separate profile where she sells pieces from her own wardrobe, a common side venture for fashion creators who regularly update their style.
Yes, Aimen Hussain has partnered with tifl.pk and offers her followers the discount code aimen10 for 10% off. She has promoted the brand in her feed posts alongside her usual outfit-of-the-day content.
She explicitly embraces the soft-girl aesthetic, describing herself as "the soft-girl in me" in her captions and pairing that with visual cues like swans, florals, and muted tones. Her overall feed blends this with Pakistani fashion sensibilities and skincare routines.
Aimen Hussain's birthday falls in July — she celebrated with a "July Birthday Girl Coded" post complete with birthday imagery. She used her own birthday as content, which is consistent with her personal lifestyle approach.
Aimen Hussain is based in Islamabad, Pakistan, as stated directly in her Instagram bio. The majority of her audience is also based in Pakistan, making her a prominent voice in the local fashion and beauty creator space.
Her content centres on fashion OOTDs, skincare routines, and makeup, with personal lifestyle moments woven in — including birthday celebrations, family posts, and glimpses of her relationship. She tags her looks with #ootdfashion and #softgirl-adjacent hashtags that appeal to a young South Asian female audience.
The brand partnership visible in her recent content is with tifl.pk, for which she provides the discount code "aimen10." As a mid-tier fashion and beauty creator in Pakistan, she also runs her own closet sale channel, @aimens.closet, as an additional commercial venture.
Her engagement runs well above the category average — notably higher than the typical benchmark for fashion and beauty accounts in her follower range. This suggests her audience is genuinely invested rather than passive, which is a strong signal for brands considering a partnership.
About half of her audience is based in Pakistan, with meaningful followings also coming from India, the United States, and the United Kingdom. Her content skews toward women aged 18–34, which aligns closely with mainstream fashion and skincare buying demographics.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@aimenhussaiin · YouTube
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