United States
Aimee Song is a Los Angeles-based Korean-American fashion blogger, designer, and content creator who launched the influential style blog Song of Style in 2008, building her audience through editorial-quality outfit and interior design posts before Instagram fully existed as a platform.
Total Followers -0.1%
7.4M
Across Instagram, YouTube, TikTok
Primary Platform
6.9M followers · 94% of audience
Engagement
0.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $83K–$194K / IG post
Song translated her California-cool aesthetic into a sculptural, richly textured home collection with the fast-growing furniture brand, marking a return to her interior architecture roots. Forbes covered the launch.
Business of Fashion profiled the launch of Amiya, a self-funded direct-to-consumer label co-founded with husband Jacopo Moschin. The Italy-manufactured line opens at $790+ per piece and is designed to avoid the growth-at-all-costs pitfalls of prior influencer brands.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -1384 -0.0% | +0 +0.0% | +0 +0.0% | -1384 |
| Last 30 days | -8997 -0.1% | -986 -0.3% | -91 -0.1% | -10074 |
| Last 90 days | -26299 -0.4% | -1972 -0.6% | +207 +0.2% | -28064 |
| Last 365 days | -26299 -0.4% | -1972 -0.6% | +207 +0.2% | -28064 |
Daily follower snapshots from CreatorDB's longitudinal index.
Aimee Song is a Los Angeles-based Korean-American fashion blogger, designer, and content creator who launched the influential style blog Song of Style in 2008, building her audience through editorial-quality outfit and interior design posts before Instagram fully existed as a platform. She formalized her expertise in "Capture Your Style," a New York Times best-seller that established her authority well beyond fashion blogging. Her Korean heritage — reflected in her Korean name 송아미 — has increasingly shaped her content direction, particularly as she has woven K-beauty and clinical skincare topics into what was once a purely fashion-focused channel.
Aimee Song reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. Engagement on Instagram runs around 0.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Aimee Song's tier (Mega, 7.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Aimee Song clarifies in her own Instagram bio that her name is pronounced 'Ah-Mee,' noting it rhymes with 'Mommy.' Her Korean name is 송아미, reflecting her Korean-American background.
Aimee Song's blog is called Song of Style, which she launched in 2008. It became one of the most widely followed personal style blogs in the world and laid the foundation for her career as a designer and brand collaborator.
Yes, Aimee Song authored Capture Your Style, a guide to photography and personal style that reached the New York Times bestseller list. The book draws directly on her experience building Song of Style into a globally recognized fashion platform.
Amiya Co, listed in her Instagram bio as @amiyaco, is Aimee Song's own brand venture. It represents her move beyond blogging and content creation into running her own business as a designer and entrepreneur.
Yes, Aimee Song became a mother, something she nods to playfully in her Instagram bio by pointing out that 'Ah-Mee' rhymes with 'Mommy.' Her recent fitness content, which follows sessions with personal trainer Louis Chandler, also reflects a postpartum wellness focus.
Aimee Song has featured treatments and products built around Rejuran, PDRN, and CPDRN — polynucleotide-based ingredients popular in Korean aesthetic medicine. She has also promoted Medicube's Mini Booster Pro Plus and Booster Facial Cleansing Device in sponsored posts.
Yes, Aimee Song has partnered with Tiffany and Co, including a dedicated 'A Tiffany Holiday' campaign that appeared across multiple posts. Luxury brand collaborations have been a defining feature of her content since the early Song of Style years.
Aimee Song launched Song of Style in 2008, making her one of the earliest and most enduring figures in fashion blogging. Over more than fifteen years she has grown from a personal style diary into a Mega-tier creator and a New York Times bestselling author.
Yes, Aimee Song is Korean-American. She includes her Korean name 송아미 in her bio, and her content regularly highlights Korean beauty culture — from K-beauty skincare ingredients to Korean-founded brands featured in sponsored posts.
Aimee Song sits firmly in the Mega tier on Instagram with close to 7 million followers, making her one of the largest fashion and lifestyle creators based in the United States. Her audience skews female and is concentrated in the 18-to-34 age range.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@aimeesong · Instagram
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