Amnesty International India (@aiindia) is the India chapter of the global human rights organization, maintaining an active presence on Instagram to document civil liberties concerns, cover citizen-led protests, and measure government policy against the standards of the Indian constitution.
Total Followers +0.1%
15K
Across Instagram
Primary Platform
YouTube
15K followers · 100% of audience
Engagement
8.6%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $380–$1.1K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 15,184 | +9 | 8.6% | 0.5 | 8 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -3 -0.0% | +0 +0.0% | +0 +0.0% | -3 |
| Last 30 days | +9 +0.1% | +0 +0.0% | +0 +0.0% | +9 |
| Last 90 days | +2K +10.1% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +10.1% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Amnesty International India (@aiindia) is the India chapter of the global human rights organization, maintaining an active presence on Instagram to document civil liberties concerns, cover citizen-led protests, and measure government policy against the standards of the Indian constitution. The channel's self-declared mission — upholding the values enshrined in the Indian constitution — reflects a deliberate, action-oriented communications posture rather than a detached observer stance. Content spans on-the-ground protest coverage and commentary on contentious legislation, with the National Security Act appearing as a recurring subject of scrutiny.
The audience skews young — the 25–34 bracket is the dominant cohort — and is split near-evenly by gender, with the majority based in India and a meaningful diaspora segment in the United States and United Kingdom, consistent with urban, civically engaged South Asians tracking domestic rights developments from abroad. Amnesty International India's organizational activities were significantly curtailed after government authorities froze the chapter's accounts in 2020, making its continued digital presence notable. Engagement runs well above category norms, indicating a loyal, purpose-driven community. For institutional partners in international development, press freedom, or legal advocacy, the account offers credible, values-aligned reach into an audience that is civically aware and politically attentive.
AI , India reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in education and related categories, AI , India offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at AI , India's tier (Micro, 15K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Yes, AI is the globally recognised abbreviation for Amnesty International, and @aiindia is the Instagram presence for Amnesty International India. The account describes its purpose as upholding the values enshrined in the Indian constitution and posts human rights documentation aimed at both domestic and diaspora audiences.
In September 2020, the Indian government froze Amnesty International India's bank accounts, citing alleged violations of the Foreign Exchange Management Act. AI India stated publicly that the move was politically motivated retaliation for its human rights reporting, particularly on Kashmir and the treatment of protesters. The organisation was forced to cease on-the-ground operations in India as a direct result.
The government did not issue a formal ban by name, but freezing AI India's accounts in 2020 effectively forced the organisation to suspend all work inside the country. AI India rejected the FEMA allegations as a pretext, arguing the action was meant to silence its criticism of government policies on civil liberties and communal violence.
Despite halting on-the-ground operations inside India, AI India has kept an active presence on Instagram and continues to publish content about human rights developments in the country. The account maintains a highly engaged audience well above the typical NGO category median, suggesting its community of activists and advocates remained loyal through the shutdown.
NSA refers to India's National Security Act, a law that permits preventive detention without trial for up to twelve months. AI India has repeatedly documented what it describes as the misuse of the NSA against activists, journalists, and political dissidents, making it one of the account's recurring advocacy topics alongside the constitution-based rights it claims the act undermines.
Recent posts from AI India have shared images and reports from youth-led protest movements inside India, framing the demonstrations as expressions of constitutional rights under pressure. This continues their longstanding pattern of documenting civic space, including earlier coverage of Citizenship Amendment Act protests and student-led movements at Indian universities.
AI India's stated mission is explicitly to uphold the values enshrined in the Indian constitution, particularly fundamental rights such as freedom of speech, equality before the law, and the right to life. Grounding advocacy in the country's own founding document allows the organisation to frame its criticism as consistent with India's constitutional commitments rather than as foreign interference.
AI India's content centres on arbitrary detention, restrictions on freedom of expression, the rights of peaceful protesters, and what it characterises as affronts to human rights stemming from government policy. Their posts draw on Amnesty International's global research methodology while targeting issues specific to India's legal and political landscape, including the use of preventive detention laws.
Amnesty International India sits in the Micro tier on Instagram with over 15,000 followers, which is modest relative to mainstream creators but substantial for a human rights NGO that had its domestic operations suspended. The account's engagement runs well above the NGO category average, reflecting a tightly committed audience of activists, legal advocates, and politically engaged young adults.
The majority of AI India's audience is based in India itself, consistent with the domestic focus of its human rights work. A meaningful share of followers comes from the Indian diaspora concentrated in the United States and the United Kingdom — communities that closely follow political and civil liberties developments back home and have historically been important supporters of Amnesty International India's campaigns.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@aiindia · YouTube
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