South Korea
@agustd is a creator with a presence on Instagram (54,989,761 followers), based in South Korea.
Total Followers +0.2%
55M
Across Instagram
Primary Platform
55M followers · 100% of audience
Engagement
13.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $440K–$990K / IG post
Rolling Stone reported Samsung will host immersive Galaxy S26-tied activations at tour stops globally. The Arirang tour is estimated to generate over $1 billion for HYBE across album sales, concerts, and merch.
Billboard confirmed SUGA was unveiled as the official Buds4 Pro face at Samsung's San Francisco Unpacked event, starring in a new campaign ad that drew cheers from a packed venue.
Gulf News reported SUGA returned to Instagram on September 22, 2025 — exactly two years after his military enlistment date — fueling ARMY excitement about a solo or group comeback.
CNN reported SUGA officially completed his alternative social service duty on June 21, 2025, clearing the path for BTS's full seven-member reunion for the first time since 2022.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 54,989,761 | +137K | 13.9% | 1.2 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +27K +0.1% | +0 +0.0% | +0 +0.0% | +27K |
| Last 30 days | +137K +0.3% | +0 +0.0% | +0 +0.0% | +137K |
| Last 90 days | +1.1M +2.0% | +0 +0.0% | +0 +0.0% | +1.1M |
| Last 365 days | +1.1M +2.0% | +0 +0.0% | +0 +0.0% | +1.1M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| NBA Sports / Entertainment | Brand ambassador | 2022–Long-term | — | |
| Valentino Luxury Fashion | Brand ambassador | 2022–2023 | — |
@agustd is a creator with a presence on Instagram (54,989,761 followers), based in South Korea. Their content sits in the music space. Their Instagram bio reads: "NORMAL". The full audience and engagement breakdown is below.
agustd reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Sports / Entertainment, Luxury Fashion, a clear signal of fit for brands in those categories. Demonstrated partners include NBA and Valentino. Engagement on Instagram runs around 13.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in Sports / Entertainment and related categories, agustd offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @agustd's tier (Mega, 55M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Agust D is an anagram of "DT SUGA," where "DT" stands for Daegu Town — a direct reference to his hometown of Daegu, South Korea. He introduced the name with his 2016 self-titled mixtape as a way to separate his solo, deeply personal music from his work inside BTS.
Yes — Agust D and SUGA are both stage names for the same person, Min Yoon-gi, one of BTS's rappers and in-house producers. He uses SUGA as his BTS identity and Agust D exclusively for solo projects, which tend to be rawer and more introspective than the group's output.
SUGA's real name is Min Yoon-gi (민윤기), born in Daegu, South Korea. He became a trainee at Big Hit Entertainment as a teenager and debuted with BTS in 2013, adopting both the SUGA and, later, the Agust D monikers along the way.
SUGA produced and featured on PSY's "That That," the lead single from PSY's ninth studio album, released in April 2022. The collaboration was a major crossover moment — SUGA handled production duties and appeared in the music video alongside PSY, and he actively promoted it on Instagram using the hashtags #ThatThat and #PSY9th.
SUGA serves as an NBA Global Ambassador, making him one of the most prominent K-pop artists to hold an official partnership with a major American sports league. His role has included courtside appearances at NBA Finals celebrity row, where he was photographed alongside basketball legends like Patrick Ewing.
SUGA enlisted in South Korea's alternative military service — social service work rather than active duty — in late 2023 after a shoulder injury made him ineligible for frontline service. The standard alternative service period runs roughly 21 months, meaning he would have completed his obligation by late 2025, and his active Instagram presence in 2026 confirms he is fully back.
Agust D put out two acclaimed self-produced mixtapes — the self-titled "Agust D" (2016) and "D-2" (2020) — before releasing his first official studio album, "D-DAY," in 2023. All three projects are known for confessional lyrics about mental health, his hardships as a trainee, and the pressure of sudden global fame.
Yes — SUGA has played piano since childhood and routinely shares spontaneous videos of himself at the keys, including a widely liked post captioned "호텔에 건반이 있길래" ("There happened to be a keyboard at the hotel"). Beyond performance, he is a self-taught producer who composes and arranges much of his own solo material as well as contributing to BTS records.
SUGA is from Daegu, a major city in North Gyeongsang Province — a fact he wears openly enough to have embedded it in the Agust D name itself ("DT" = Daegu Town). He relocated to Seoul as a teenager to train at Big Hit Entertainment before debuting with BTS in 2013.
SUGA's engagement sits far above the typical benchmark for mega-tier musicians, fueled almost entirely by BTS's fiercely loyal global fanbase known as ARMY, who treat every post — even a one-word caption or an impromptu hotel piano clip — as a direct, personal moment with him. That kind of community-driven interaction is nearly impossible to replicate through follower count alone, which is why the gap between his numbers and the category median is so pronounced.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@agustd · Instagram
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