Last updated just now · Aug 31, 2026, 4:55 AM
Music South Korea

@agustd

Full Creator Stats Live · Updated 2026-08-31

@agustd is a creator with a presence on Instagram (54,989,761 followers), based in South Korea.

NicheMusic TierMega Engagement13.9%

Total Followers +0.2%

55M

Across Instagram

Primary Platform

Instagram

55M followers · 100% of audience

Engagement

13.9%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $440K–$990K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-08-31
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 54,989,761 +137K 13.9% 1.2 2 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +27K +0.1% +0 +0.0% +0 +0.0% +27K
Last 30 days +137K +0.3% +0 +0.0% +0 +0.0% +137K
Last 90 days +1.1M +2.0% +0 +0.0% +0 +0.0% +1.1M
Last 365 days +1.1M +2.0% +0 +0.0% +0 +0.0% +1.1M

Audience Demographics

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50.6M51.8M53M54.2M55.5M Sep 10Dec 7Mar 6Jun 2Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Brand ambassador Instagram 2022–Long-term
Brand ambassador Instagram 2022–2023
Background

About @agustd

@agustd is a creator with a presence on Instagram (54,989,761 followers), based in South Korea. Their content sits in the music space. Their Instagram bio reads: "NORMAL". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

agustd reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Sports / Entertainment, Luxury Fashion, a clear signal of fit for brands in those categories. Demonstrated partners include NBA and Valentino. Engagement on Instagram runs around 13.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in Sports / Entertainment and related categories, agustd offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at @agustd's tier (Mega, 55M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What does the name Agust D mean?

Agust D is an anagram of "DT SUGA," where "DT" stands for Daegu Town — a direct reference to his hometown of Daegu, South Korea. He introduced the name with his 2016 self-titled mixtape as a way to separate his solo, deeply personal music from his work inside BTS.

Is Agust D the same person as SUGA from BTS?

Yes — Agust D and SUGA are both stage names for the same person, Min Yoon-gi, one of BTS's rappers and in-house producers. He uses SUGA as his BTS identity and Agust D exclusively for solo projects, which tend to be rawer and more introspective than the group's output.

What is SUGA's real name?

SUGA's real name is Min Yoon-gi (민윤기), born in Daegu, South Korea. He became a trainee at Big Hit Entertainment as a teenager and debuted with BTS in 2013, adopting both the SUGA and, later, the Agust D monikers along the way.

What song did SUGA produce with PSY?

SUGA produced and featured on PSY's "That That," the lead single from PSY's ninth studio album, released in April 2022. The collaboration was a major crossover moment — SUGA handled production duties and appeared in the music video alongside PSY, and he actively promoted it on Instagram using the hashtags #ThatThat and #PSY9th.

What is the SUGAxNBA partnership?

SUGA serves as an NBA Global Ambassador, making him one of the most prominent K-pop artists to hold an official partnership with a major American sports league. His role has included courtside appearances at NBA Finals celebrity row, where he was photographed alongside basketball legends like Patrick Ewing.

Has SUGA been discharged from the Korean military yet?

SUGA enlisted in South Korea's alternative military service — social service work rather than active duty — in late 2023 after a shoulder injury made him ineligible for frontline service. The standard alternative service period runs roughly 21 months, meaning he would have completed his obligation by late 2025, and his active Instagram presence in 2026 confirms he is fully back.

What solo albums has Agust D released?

Agust D put out two acclaimed self-produced mixtapes — the self-titled "Agust D" (2016) and "D-2" (2020) — before releasing his first official studio album, "D-DAY," in 2023. All three projects are known for confessional lyrics about mental health, his hardships as a trainee, and the pressure of sudden global fame.

Does SUGA actually play piano?

Yes — SUGA has played piano since childhood and routinely shares spontaneous videos of himself at the keys, including a widely liked post captioned "호텔에 건반이 있길래" ("There happened to be a keyboard at the hotel"). Beyond performance, he is a self-taught producer who composes and arranges much of his own solo material as well as contributing to BTS records.

Where in South Korea is SUGA from?

SUGA is from Daegu, a major city in North Gyeongsang Province — a fact he wears openly enough to have embedded it in the Agust D name itself ("DT" = Daegu Town). He relocated to Seoul as a teenager to train at Big Hit Entertainment before debuting with BTS in 2013.

Why does SUGA's Instagram engagement rate run so far above average for a musician his size?

SUGA's engagement sits far above the typical benchmark for mega-tier musicians, fueled almost entirely by BTS's fiercely loyal global fanbase known as ARMY, who treat every post — even a one-word caption or an impromptu hotel piano clip — as a direct, personal moment with him. That kind of community-driven interaction is nearly impossible to replicate through follower count alone, which is why the gap between his numbers and the category median is so pronounced.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 31, 2026, 4:55 AM · Slug: agustd

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