Afnan — identified in her own channel description as the mother of Mona and Ali and, by her account, the top food creator in the Arab world — built her platform by going viral on TikTok before deliberately expanding to YouTube, a sequencing she references openly in her channel bio.
Total Followers +0.5%
18.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
7.9M followers · 43% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $34K–$80K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.1% | +12K +0.4% | +0 +0.0% | +23K |
| Last 30 days | +60K +0.8% | +35K +1.2% | +0 +0.0% | +95K |
| Last 90 days | +174K +2.2% | +87K +3.1% | +0 +0.0% | +261K |
| Last 365 days | +174K +2.2% | +87K +3.1% | +0 +0.0% | +261K |
Daily follower snapshots from CreatorDB's longitudinal index.
Afnan — identified in her own channel description as the mother of Mona and Ali and, by her account, the top food creator in the Arab world — built her platform by going viral on TikTok before deliberately expanding to YouTube, a sequencing she references openly in her channel bio. UAE-based and posting primarily in Arabic, she produces accessible, trend-driven recipe content: no-machine ice cream in multiple flavors, flan and caramel desserts, and occasional behind-the-scenes glimpses into her production process. Her posting cadence across YouTube and TikTok is consistent and frequent, and her engagement rate sits meaningfully above the category median, suggesting her audience interacts rather than passively scrolling. The channel name doubles as a personal brand, and her self-described ranking as the third-best YouTuber in the Middle East and Africa reflects a creator who tracks and publicizes her competitive position closely.
Her audience skews younger — the 18-to-34 cohort accounts for the clear majority of viewers — with a notably male-leaning split that is atypical for food content, possibly reflecting her TikTok-first growth and the demographic composition of Arabic-speaking social platforms. Despite posting in Arabic, a substantial share of her viewership originates from English- and Portuguese-speaking markets, indicating algorithmic reach well beyond her linguistic core. Her Shein partnership signals a willingness to extend into fashion and lifestyle adjacencies, a natural move for a creator whose persona already blends home cooking with personality-forward presentation. With a multi-million following spread across three platforms and engagement metrics that hold up at scale, Afnan is positioned as a durable anchor for brands targeting young, Arabic-speaking consumers across the Gulf and diaspora markets — while her cross-border audience numbers hint at broader regional expansion potential.
Afnanrecipes reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. Demonstrated partners include Shein. Engagement on YouTube runs around 2.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Afnanrecipes's tier (Mega, 18.3M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Afnanrecipes first built her following on TikTok, where she says she got her start, before deciding to expand and launch a dedicated YouTube channel. That TikTok-to-YouTube journey helped her grow into one of the most-followed Arabic food creators across multiple platforms, ultimately reaching over 18 million total followers.
Mona (منى) and Ali (علي) are Afnanrecipes' children — she introduces herself in her YouTube bio as 'أم منى وعلي,' meaning mother of Mona and Ali. This family identity is central to her brand, giving her channel the feel of a home cook sharing real meals rather than a purely professional kitchen setup.
Afnanrecipes claims the title of #1 food creator in the Arab world across her social bios, and also ranks herself as the third-best YouTuber across the entire Middle East and Africa region. Her combined reach across YouTube, TikTok, and Instagram — totaling well over 18 million followers — makes that claim credible within the Arabic-language food space.
Yes — Afnanrecipes explicitly states in her YouTube bio that she became well-known through TikTok and then chose to build a YouTube channel for her audience. She continues to maintain a large TikTok presence of over 7 million followers alongside her YouTube growth.
Afnanrecipes focuses on Arabic home cooking, popular Middle Eastern desserts, and trendy quick-make recipes — including crème caramel (فلان), no-machine ice cream in multiple flavors, and seasonal food hacks. All her content is produced in Arabic, and her videos typically lead with a strong hook around ease or a viral food trend.
Yes — one of her most-shared recent videos features a no-machine ice cream made in around two minutes, offered in three flavors: watermelon, mango, and melon. She presents it as a summer trend worth trying, which fits her broader content pattern of riding seasonal food moments for viral reach.
Yes, while recipes are her core content, Afnanrecipes occasionally drops behind-the-scenes videos, inviting viewers to see what goes into her production beyond the finished dish. She signals these posts explicitly to her audience, making them a distinct content type separate from her usual recipe format.
Yes — Afnanrecipes has a confirmed Shein partnership, with sponsored content appearing on her YouTube channel. Her hashtag history also includes recurring Shein tags like #sheinpartner, #sheingoodfinds, #sheinramadan, and #sheinbeauty, pointing to a multi-campaign relationship with the brand rather than a one-off post.
Afnanrecipes is based in the UAE (United Arab Emirates), and she holds the title of #1 top food creator in the UAE according to her Instagram bio. She creates content in Arabic targeting audiences across the Arab world, though her YouTube reach extends well beyond the region.
Across YouTube, TikTok, and Instagram combined, Afnanrecipes has over 18 million followers, which places her firmly in the Mega-creator tier. Her YouTube channel and TikTok each individually carry audiences in the multi-millions, making her one of the largest Arabic-language food creators active across platforms today.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@afnanrecipes · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.