Data refreshed Sep 22, 2026 · 11:55 AM UTC
K-Pop Music South Korea

Aespa_Official

Full Creator Stats Live · Updated 2026-09-22

Aespa_Official is a creator with a presence on Instagram (16,918,531 followers), TikTok (18,100,000 followers), based in South Korea.

NicheK-Pop Music TierMega Engagement8.7%

Total Followers +0.8%

35M

Across Instagram, TikTok

Primary Platform

Instagram

16.9M followers · 48% of audience

Engagement

8.7%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $169K–$372K / IG post

Quick facts
  • 35M combined followers across 2 platforms.
  • Mega creator tier — South Korea.
  • 9.3% headline engagement.
  • Niche: All, 에스파 All.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 16,926,602 +85K 8.7% 15.9 1 day ago
TikTok 18,100,000 +195K 29.3% 6.8 2 days ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days +10K +0.1% +89K +0.5% +0 +0.0% +99K
Last 30 days +85K +0.5% +195K +1.1% +0 +0.0% +280K
Last 90 days +381K +2.3% +737K +4.1% +0 +0.0% +1.1M
Last 365 days +381K +2.3% +737K +4.1% +0 +0.0% +1.1M

Audience Demographics

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16M16.6M17.2M17.7M18.3M Sep 24Dec 23Mar 24Jun 22Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Aespa_Official

Aespa_Official is a creator with a presence on Instagram (16,918,531 followers), TikTok (18,100,000 followers), based in South Korea. Their content sits in the k-pop music space. Their YouTube bio reads: "aespa 에스파 The 1st Japan Mini Album 〖KISS N TELL〗 ➫ 2026.07.24 0AM (KST/JST)". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Aespa_Official reaches an audience concentrated in South Korea primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 9.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in music and related categories, Aespa_Official offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Aespa_Official's tier (Mega, 35M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.

Premium insight

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Benchmark rates per post, Reel, video and integration — across every platform.

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Frequently Asked Questions

What does the name 'aespa' actually mean?

The name 'aespa' was coined by SM Entertainment to combine 'Avatar' and 'Experience,' reflecting the group's core concept of each member existing alongside a virtual counterpart of themselves. The 'ae' prefix connects to their wider fictional universe, where real and digital identities intersect across their music and lore.

Who are the four members of aespa?

aespa consists of Karina (Yoo Ji-min), Winter (Kim Min-jeong), Giselle (Uchinaga Aeri), and Ningning (Ning Yi-zhuo). The group was assembled by SM Entertainment and draws members from South Korea, Japan, and China, giving them a multinational identity from the start.

When did aespa debut and what was their first song?

aespa debuted on November 17, 2020, with the single 'Black Mamba' through SM Entertainment. The video became one of the fastest K-pop debut releases to hit major view milestones on YouTube and established the dark, high-concept visual style the group is still known for.

Who is nævis in aespa's lore?

nævis is the AI guide and protector within aespa's fictional SYNK universe, serving as a bridge between the real members and their virtual 'æ-' counterparts. The ongoing conflict with the antagonist Black Mamba gives aespa a narrative mythology that runs through their albums, music videos, and live productions, setting them apart from most idol groups.

What is aespa's SYNK: Complaexity world tour?

SYNK: Complaexity is aespa's world tour built around the SYNK universe central to their creative identity, bringing their immersive stage production to arenas across multiple continents. The tour name carries forward their long-running 'SYNK' era branding and has been one of the top hashtags driving engagement across their social platforms.

What is aespa's 'KISS N TELL' album — is it really their first Japanese release?

KISS N TELL is aespa's first Japan Mini Album, set for release on July 24, 2026, marking their debut as a Japanese-market studio act. Releasing a Japan-specific mini album is a recognized milestone in K-pop, signaling that an act has broken into one of the world's most competitive pop markets.

Did Karina from aespa publicly date actor Lee Jae-wook?

Yes — in early 2024, SM Entertainment officially confirmed that Karina and Korean actor Lee Jae-wook were in a relationship, a rare public acknowledgment of idol dating from a major Korean agency. The couple later reportedly broke up, and both the confirmation and the split generated enormous coverage across Korean entertainment media globally.

Why is aespa's biggest fanbase in the United States and not South Korea?

aespa draws the largest share of their social audience from the United States, which reflects their consistent presence on English-language platforms like TikTok and YouTube alongside their high-concept visuals and English-language song passages that travel well internationally. Their global touring footprint and strong chart runs in 2024 and 2025 have helped them build a Western following that, on social platforms, exceeds their domestic Korean audience in raw numbers.

What label is aespa signed to?

aespa is signed to SM Entertainment, one of South Korea's founding 'Big Four' K-pop agencies and the home of acts like EXO, Red Velvet, and SHINee. SM handles their recordings, worldwide touring, and the elaborate in-universe storytelling that defines the aespa concept.

What are aespa's biggest songs, from 'Black Mamba' to 'Switchblade'?

aespa's most recognized tracks run from their 2020 debut 'Black Mamba' through breakthrough anthems 'Next Level,' 'Savage,' 'Girls,' 'Spicy,' 'Drama,' and 'Supernova' — the last of which significantly expanded their international chart presence — to more recent titles 'Whiplash,' 'Lemonade,' and 'Switchblade.' The breadth of that catalog, spanning multiple distinct sonic eras, is a key reason their engagement across social platforms runs well above the category average.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:55 AM UTC · Slug: aespa_official

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