South Korea
Aespa_Official is a creator with a presence on Instagram (16,918,531 followers), TikTok (18,100,000 followers), based in South Korea.
Total Followers +0.8%
35M
Across Instagram, TikTok
Primary Platform
16.9M followers · 48% of audience
Engagement
8.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $169K–$372K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.1% | +89K +0.5% | +0 +0.0% | +99K |
| Last 30 days | +85K +0.5% | +195K +1.1% | +0 +0.0% | +280K |
| Last 90 days | +381K +2.3% | +737K +4.1% | +0 +0.0% | +1.1M |
| Last 365 days | +381K +2.3% | +737K +4.1% | +0 +0.0% | +1.1M |
Daily follower snapshots from CreatorDB's longitudinal index.
Aespa_Official is a creator with a presence on Instagram (16,918,531 followers), TikTok (18,100,000 followers), based in South Korea. Their content sits in the k-pop music space. Their YouTube bio reads: "aespa 에스파 The 1st Japan Mini Album 〖KISS N TELL〗 ➫ 2026.07.24 0AM (KST/JST)". The full audience and engagement breakdown is below.
Aespa_Official reaches an audience concentrated in South Korea primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 9.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in music and related categories, Aespa_Official offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Aespa_Official's tier (Mega, 35M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The name 'aespa' was coined by SM Entertainment to combine 'Avatar' and 'Experience,' reflecting the group's core concept of each member existing alongside a virtual counterpart of themselves. The 'ae' prefix connects to their wider fictional universe, where real and digital identities intersect across their music and lore.
aespa consists of Karina (Yoo Ji-min), Winter (Kim Min-jeong), Giselle (Uchinaga Aeri), and Ningning (Ning Yi-zhuo). The group was assembled by SM Entertainment and draws members from South Korea, Japan, and China, giving them a multinational identity from the start.
aespa debuted on November 17, 2020, with the single 'Black Mamba' through SM Entertainment. The video became one of the fastest K-pop debut releases to hit major view milestones on YouTube and established the dark, high-concept visual style the group is still known for.
nævis is the AI guide and protector within aespa's fictional SYNK universe, serving as a bridge between the real members and their virtual 'æ-' counterparts. The ongoing conflict with the antagonist Black Mamba gives aespa a narrative mythology that runs through their albums, music videos, and live productions, setting them apart from most idol groups.
SYNK: Complaexity is aespa's world tour built around the SYNK universe central to their creative identity, bringing their immersive stage production to arenas across multiple continents. The tour name carries forward their long-running 'SYNK' era branding and has been one of the top hashtags driving engagement across their social platforms.
KISS N TELL is aespa's first Japan Mini Album, set for release on July 24, 2026, marking their debut as a Japanese-market studio act. Releasing a Japan-specific mini album is a recognized milestone in K-pop, signaling that an act has broken into one of the world's most competitive pop markets.
Yes — in early 2024, SM Entertainment officially confirmed that Karina and Korean actor Lee Jae-wook were in a relationship, a rare public acknowledgment of idol dating from a major Korean agency. The couple later reportedly broke up, and both the confirmation and the split generated enormous coverage across Korean entertainment media globally.
aespa draws the largest share of their social audience from the United States, which reflects their consistent presence on English-language platforms like TikTok and YouTube alongside their high-concept visuals and English-language song passages that travel well internationally. Their global touring footprint and strong chart runs in 2024 and 2025 have helped them build a Western following that, on social platforms, exceeds their domestic Korean audience in raw numbers.
aespa is signed to SM Entertainment, one of South Korea's founding 'Big Four' K-pop agencies and the home of acts like EXO, Red Velvet, and SHINee. SM handles their recordings, worldwide touring, and the elaborate in-universe storytelling that defines the aespa concept.
aespa's most recognized tracks run from their 2020 debut 'Black Mamba' through breakthrough anthems 'Next Level,' 'Savage,' 'Girls,' 'Spicy,' 'Drama,' and 'Supernova' — the last of which significantly expanded their international chart presence — to more recent titles 'Whiplash,' 'Lemonade,' and 'Switchblade.' The breadth of that catalog, spanning multiple distinct sonic eras, is a key reason their engagement across social platforms runs well above the category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@aespa_official · Instagram
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