South Korea
Aespa is a four-member K-pop girl group formed by SM Entertainment in Seoul, debuting in November 2020 with "Black Mamba." The members — Karina (Yoo Jimin), Giselle (Aeri Uchinaga), Winter (Kim…
Total Followers +1.2%
25.5M
Across Instagram, YouTube, TikTok
Primary Platform
16.7M followers · 66% of audience
Engagement
8.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $167K–$368K / IG post
The 6-track Japanese-language album was released July 24, 2026, featuring the title track 'KISS N TELL' alongside 'ATTITUDE,' the opening theme for TV anime Kill Blue, and 'In Halo,' the main theme for drama Gimbap and Onigiri.
The 10-track EDM-forward record dropped May 29, 2026, and serves as the centerpiece of their upcoming arena world tour.
The arena tour kicks off August 7 in Seoul and spans Asia, North America (UBS Arena NY; Intuit Dome LA), Latin America, the UK, and Europe — aespa's most expansive touring commitment to date.
The third concert tour ran from August 2025 through April 26, 2026, wrapping at Tokyo Dome in Japan.
The recognition came alongside a nomination for Best Female K-Pop Artist at the American Music Awards 2026 and a Red Dot Design Award 2026, underscoring the group's expanding cross-industry cultural footprint.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +64K +0.4% | +60K +0.7% | +0 +0.0% | +124K |
| Last 30 days | +164K +1.0% | +152K +1.7% | +0 +0.0% | +316K |
| Last 90 days | +393K +2.4% | +485K +5.5% | +0 +0.0% | +879K |
| Last 365 days | +393K +2.4% | +485K +5.5% | +0 +0.0% | +879K |
Daily follower snapshots from CreatorDB's longitudinal index.
Aespa is a four-member K-pop girl group formed by SM Entertainment in Seoul, debuting in November 2020 with "Black Mamba." The members — Karina (Yoo Jimin), Giselle (Aeri Uchinaga), Winter (Kim Minjeong), and Ningning (Ning Yizhuo) — launched with a concept built around virtual AI counterparts called "ae-" avatars, distinguishing them within the competitive fourth-generation K-pop landscape. Tracks like "Next Level," "Savage," "Spicy," and "Supernova" cemented their reputation for pairing high-concept sci-fi worldbuilding with polished pop production, and their fanbase — known as "MYs" — expanded quickly across South Korea, the United States, and global markets.
Across Instagram and YouTube, Aespa sustains engagement rates well above category norms for a group of their scale, with a predominantly female audience skewing toward the 25–34 bracket and a notably large footprint in English-speaking markets, particularly the United States. Their ongoing YSL Beauty partnership signals a deliberate positioning at the intersection of K-pop, luxury fashion, and beauty — a space few fourth-gen groups have occupied as consistently. As of 2026, the group is expanding into the Japanese market with their debut Japan mini album KISS N TELL, reflecting a multilingual content push that broadens their commercial reach into one of Asia's most established pop music industries.
Aespa reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 8.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in music and related categories, Aespa offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Aespa's tier (Mega, 25.5M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The name combines 'æ' — which stands for Avatar X Experience — with the word 'aspect,' representing the idea of two sides to each member: one real and one virtual. The 'æ' prefix also ties directly into the group's ongoing SM Entertainment lore, where each member has a digital alter ego living in a parallel world.
Aespa's four members are Karina, Giselle, Winter, and NingNing. Karina and Winter are both South Korean, Giselle is Japanese-Korean, and NingNing is Chinese, making aespa one of the more internationally diverse lineups under SM Entertainment.
Aespa's creative universe is built around KWANGYA, a fictional digital world where each member's AI twin — ae-Karina, ae-Giselle, ae-Winter, and ae-NingNing — exists alongside them. The concept is woven through their music videos, lyrics, and storylines, making the lore a defining feature that sets them apart from most K-pop acts.
KISS N TELL is aespa's first Japan Mini Album, released on July 24, 2026. It marks their official debut in the Japanese market and has been the primary focus of their recent Instagram and YouTube content, with promotional posts written in both Japanese and Korean.
Karina's real name is Yoo Jimin (유지민). She serves as the leader of aespa and is recognized as one of the group's primary vocalists and dancers, and has also been a brand face for Yves Saint Laurent Beauty.
Yes, Giselle's real name is Aeri Nakamura and she was born in Osaka, Japan to a Japanese father and Korean mother. She is aespa's main rapper and is fluent in Japanese, Korean, and English, which has made her especially prominent during the group's Japanese promotions.
Yes, YSL Beauty (Yves Saint Laurent Beauté) is one of aespa's notable brand associations, appearing consistently among their top hashtags and promotional content. The partnership positions the group firmly within luxury fashion and beauty marketing alongside their music career.
Aespa debuted on November 17, 2020, with 'Black Mamba' under SM Entertainment. The debut music video became one of the fastest K-pop debuts to reach major YouTube milestones at the time, and it introduced the KWANGYA universe to global audiences.
Aespa's fandom is officially called MY (마이), pronounced like the English word 'my.' The name is rooted in the group's lore, framing each fan as a personal companion to the members within the aespa universe — the hashtag #my_lover appears regularly in their posts.
Aespa's audience data shows the United States as their single largest country fanbase by a wide margin, outpacing even South Korea — a pattern seen among K-pop acts that break through on Western streaming and social platforms. Their multilingual content, high-concept visuals, and consistent English-language engagement have helped them build a strong following among 18–34 year olds in English-speaking markets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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