Adrien Raza is a Netherlands-based professional skimboarder and content creator who has built a multi-million following across Instagram, TikTok, and YouTube around a single organizing idea: skimboarding everywhere.
Total Followers +0.2%
4.5M
Across Instagram, YouTube, TikTok
Primary Platform
1.1M followers · 25% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$31K / IG post
Raza was listed as a notable attendee at Web Summit Lisboa 2025, described as the pioneering force behind the Urban Skimboarding movement and credited with reaching 3 billion views in 2025.
After an extended break from posting, Raza came back with a video skimming the streets and fountains of Brussels, reinforcing his reputation for finding unexpected urban spots.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +221 +0.0% | +0 +0.0% | +0 +0.0% | +221 |
| Last 30 days | +221 +0.0% | +10K +0.8% | +0 +0.0% | +10K |
| Last 90 days | +30K +2.8% | +41K +3.2% | +0 +0.0% | +72K |
| Last 365 days | +30K +2.8% | +41K +3.2% | +0 +0.0% | +72K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ray-Ban Sponsorship | Sponsored content | YouTube | May 2024 | — |
| Jimmy Fairly Eyewear | Sponsored content | 2025–2026 | — |
Adrien Raza is a Netherlands-based professional skimboarder and content creator who has built a multi-million following across Instagram, TikTok, and YouTube around a single organizing idea: skimboarding everywhere. A four-time European champion in the discipline, he anchors his entire brand in the tagline "#SKIMEVERYTHING," which functions as a genuine creative mandate — leading him to film sessions in visually striking locations worldwide, from tropical island breaks to elevated, unexpected terrain. His content blends action-sports athleticism with travel lifestyle storytelling, frequently collaborating with cinematographers to achieve a polished, cinematic look. The combination works equally as a sports channel and a wanderlust diary, which helps explain the above-median engagement he sustains across all three platforms.
His audience skews slightly female and concentrates in the 25–34 age range, with a strong Netherlands home base alongside meaningful reach in the United States and United Kingdom — a geographic spread that makes him viable for English-language brand campaigns well beyond his European origins. A Ray-Ban partnership signals comfort with premium lifestyle and eyewear positioning, fitting naturally alongside the sun-drenched coastal aesthetic his content projects. Managed through Monrae Management, Raza occupies the intersection of action-sports credibility and aspirational travel content — a combination that remains underrepresented at the macro tier and positions him well as brands seek authentic alternatives to mainstream surf or skateboarding personalities.
adrienraza reaches an audience concentrated in NLD primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Eyewear, a clear signal of fit for brands in those categories. Demonstrated partners include Ray-Ban and Jimmy Fairly. Engagement on Instagram runs around 2.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @adrienraza's tier (Macro, 4.5M combined followers, NLD). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
#SKIMEVERYTHING is Adrien Raza's signature tagline and content philosophy — the idea of taking a skimboard to any surface or setting imaginable, well beyond a traditional beach shoreline. It functions as a personal brand identity, appearing across all of his bios on Instagram, YouTube, and TikTok and anchoring nearly every post he makes.
Adrien Raza has won the European Skimboarding Championship four times, making him one of the most decorated competitive skimboarders on the continent. He references all four titles in his bios across every platform, grounding his content in genuine athletic achievement rather than lifestyle alone.
Adrien Raza is legitimately both — his social media career grew directly out of a competitive skimboarding career that includes four European Championship titles. His audience follows real performance and progression content, not just travel aesthetics, which is a key part of why his engagement runs well above the category average.
Yes — the #SKIMEVERYTHING concept is built around riding unconventional surfaces and locations beyond a standard beach setup. Posts referencing skimboarding "in the clouds" and hunting specific spots that have been on his checklist for a while suggest he actively scouts unusual terrain as a core part of his content strategy.
Adrien Raza has a confirmed sponsored partnership with Ray-Ban, with paid content appearing on his YouTube channel in 2024. The collaboration fits naturally with his sun-soaked, travel-heavy skimboarding content and positions him in the action-sport lifestyle space that Ray-Ban targets.
Jimmy Fairly, the French eyewear brand, has appeared as a paid partner in Adrien Raza's Instagram content, tied specifically to beach and sunset skating sessions. That makes Jimmy Fairly his second eyewear brand partnership alongside Ray-Ban, signaling a clear niche in the sun and outdoor lifestyle category for brand deals.
Adrien Raza's business and partnership inquiries are handled by Monrae Management, with a contact listed directly in his Instagram and TikTok bios. Brands looking to collaborate with him are directed to Monrae Management as the official point of contact.
Adrien Raza is based in the Netherlands, and a large portion of his audience is Dutch. Despite his Dutch roots, his content takes him to coastlines and beach destinations around the world, giving his channel a strong travel-sport crossover identity.
Adrien Raza films internationally, with post captions referencing island locations, open-ocean waves, and scenic beachside settings across multiple countries. His caption style — "Found the best wave on the island" and "This one was on my checklist for a while" — suggests he specifically scouts destinations for their skimboarding potential rather than just filming wherever he happens to be.
Adrien Raza posts regularly across TikTok, Instagram, and YouTube, with a combined following well into the millions across all three. TikTok is his largest single platform by follower count, though Instagram and YouTube both carry substantial audiences and he maintains an active presence on all three.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@adrienraza · Instagram
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