United States
Aditi Oberoi Malhotra is an Indian American lifestyle creator based in the United States, operating across the intersection of interior design, fashion, and beauty on Instagram, where she has built a following approaching one million.
Total Followers -1.5%
886K
Across Instagram
Primary Platform
YouTube
886K followers · 100% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $13K–$31K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 886,051 | -13K | 3.2% | 0.7 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -6823 -0.8% | +0 +0.0% | +0 +0.0% | -6823 |
| Last 30 days | -13025 -1.5% | +0 +0.0% | +0 +0.0% | -13025 |
| Last 90 days | -1595 -0.2% | +0 +0.0% | +0 +0.0% | -1595 |
| Last 365 days | -1595 -0.2% | +0 +0.0% | +0 +0.0% | -1595 |
Daily follower snapshots from CreatorDB's longitudinal index.
Aditi Oberoi Malhotra is an Indian American lifestyle creator based in the United States, operating across the intersection of interior design, fashion, and beauty on Instagram, where she has built a following approaching one million. Her content identity is anchored in curated home aesthetics and elevated personal style, with recurring threads around architecture and interiors alongside outfit and beauty posts that place her firmly in the aspirational lifestyle space. She is also co-founder or editorial lead at Diverse Land Magazine, a platform that signals a deliberate focus on multicultural perspectives within design and lifestyle media — giving her content a layer of editorial credibility that distinguishes her from purely personal lifestyle accounts.
Her audience skews older than the typical Instagram demographic, with the plurality concentrated in the 35–44 bracket and an overwhelming female majority — a profile that maps well onto home décor decision-makers and premium beauty consumers. This is reflected in her brand partnerships: a sustained relationship with Blinds.com suggests she functions as a trusted home interior voice, while alignments with Chanel Beauty position her at the luxury end of the beauty market. With engagement running roughly double the category baseline and a rate card in the mid-to-upper tier, she presents as a reliable channel for brands targeting affluent, design-conscious women. Her editorial ties and multicultural angle offer a meaningful differentiation point as brands increasingly seek creators with a distinct cultural and aesthetic point of view.
Aditioberoimalhotra reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Home & Interiors, a clear signal of fit for brands in those categories. Demonstrated partners include Blinds.com. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home & Interiors and related categories, Aditioberoimalhotra offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Aditioberoimalhotra's tier (Mid, 886K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Aditi Oberoi Malhotra lists @diverselandmagazine directly in her Instagram bio, indicating a founding or editorial affiliation with the publication. The magazine appears to sit within the interiors, architecture, and lifestyle space that defines her broader content identity, functioning as an extension of her personal brand rather than a separate project.
Yes — her content regularly features the hashtags #blindsdotcominsider, #blindsdotcomlove, and #blindsdotcom, which signals a structured, ongoing insider partnership with the brand rather than a one-off sponsored post. Blinds.com is one of the most prominent named sponsors in her content, consistent with her focus on home interiors and architecture.
She spans both, but interiors and architecture are her defining focus, reflected in her top hashtags like #interiors and #architecture. She also shares fashion through the LikeToKnowIt (LTK) platform using #ltkootd, making her a crossover lifestyle creator who speaks to home-obsessed and style-conscious audiences at the same time.
Yes — she has featured Chanel and Chanel Beauty in her content, using dedicated brand hashtags that indicate paid or gifted collaborations. This positions her at the intersection of luxury beauty and high-end interior lifestyle, which matches the upscale aesthetic she consistently presents to her audience.
Yes — her use of the #ltkootd hashtag confirms she publishes shoppable outfit content on the LikeToKnowIt platform. This gives her audience a direct way to shop the looks she styles, complementing her interiors content where she also highlights specific products through brand partnerships like Blinds.com.
Yes — she identifies explicitly as Indian American in her Instagram bio. Her full name, Aditi Oberoi Malhotra, reflects South Asian heritage, with both Oberoi and Malhotra being well-known Indian surnames, and she operates primarily out of the United States.
Her content is built to be actionable, not just aspirational — she holds an insider partnership with Blinds.com and uses LTK for fashion recommendations, both of which are designed around directing followers toward specific products. This makes her feed useful to followers who want to replicate the looks they see rather than simply admire them.
Her audience is overwhelmingly female — over 90% — and centers on women in their mid-30s to mid-40s, a demographic that aligns strongly with home design, interior renovation, and premium lifestyle content. The majority of her followers are based in the United States, with smaller audiences in the UK, India, Brazil, and Canada.
Aditi Oberoi Malhotra has close to 900,000 followers on Instagram, placing her in the mid-tier creator range. Notably, her engagement rate runs roughly double the category average, suggesting her audience is genuinely active rather than inflated by passive or inactive accounts.
Aditi Oberoi Malhotra is based in the United States, consistent with her Indian American identity and the fact that the majority of her audience is American. Her brand partnerships with US-based companies like Blinds.com and her coverage of interiors and architecture further reflect a domestic US market focus.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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