France
Addison's Wonderland is a color-forward home décor and lifestyle brand built by an American creator who divides her time between the United States and France.
Total Followers +0.6%
528K
Across Instagram
Primary Platform
YouTube
528K followers · 100% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.9K–$18K / IG post
Creator Brittany Palazzo revealed on her blog that AW Travel — the group-trip arm of her brand she launched three years prior — is heading to Portugal, continuing her expansion into curated travel experiences for her audience.
A February 2025 blog post on her official site documenting a historic cottage living room renovation reveal noted filming content in partnership with furniture brand Lovesac.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 527,645 | +3K | 3.2% | 4.7 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +739 +0.1% | +0 +0.0% | +0 +0.0% | +739 |
| Last 30 days | +3K +0.6% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +11K +2.1% | +0 +0.0% | +0 +0.0% | +11K |
| Last 365 days | +11K +2.1% | +0 +0.0% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| EF Go Ahead Tours Travel | Sponsored content | Long-term | — | |
| Seed Health & Wellness | Sponsored content | Long-term | — | |
| Addison's Wonderland Boutique Home Décor / Retail | Founder / owned brand | Long-term | — | |
| Our Woodsy Wonderland Cabin Hospitality / Travel | Founder / owned brand | Long-term | — | |
| Wonderland Workshop Education / DIY | Founder / owned brand | Long-term | — |
Addison's Wonderland is a color-forward home décor and lifestyle brand built by an American creator who divides her time between the United States and France. Her content centers on maximalist, color-drenched interiors and approachable DIY home styling, and she earned mainstream credibility through features on HGTV and Better Homes & Gardens, alongside a Shark Tank appearance that extended her visibility well beyond the core home-enthusiast audience. Her Instagram following sits in the mid-tier hundreds of thousands, with engagement running roughly double the home-and-lifestyle category median — a strong signal of an actively invested community rather than a passively accumulated one.
The Addison's Wonderland brand operates as a multi-arm ecosystem: a dedicated boutique sells curated goods, a wooded cabin property adds a hospitality and short-term-rental dimension, and a workshop channel introduces an education and community layer. Her audience skews heavily female and concentrates in the 25–34 millennial range, with the United States as the primary market and meaningful secondary reach in France and the UK that mirrors her transatlantic lifestyle. Brand partnerships spanning travel and wellness categories indicate she is expanding beyond purely home-décor integrations, and with several distinct revenue streams already in place, she is reasonably well-positioned to grow into a broader lifestyle and experiential brand.
Addisonswonderland reaches an audience concentrated in France primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Travel, Health & Wellness, Home Décor / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include EF Go Ahead Tours and Seed. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in Travel and related categories, Addisonswonderland offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Addisonswonderland's tier (Mid, 528K combined followers, France). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Addisonswonderland lists a Shark Tank feature as one of her top credentials, alongside appearances on HGTV and in Better Homes & Gardens. The exposure positioned her as a legitimate home décor entrepreneur rather than just a social media personality. She has since expanded her brand into a boutique, a cabin rental, and a creative workshop.
Yes, Addisonswonderland has been featured on HGTV and is also credited in Better Homes & Gardens, two of the most recognized names in home design media. These placements put her in a rare category of creators who have crossed over from social media into traditional editorial and TV. Her Color Lover aesthetic fits squarely within the audience those outlets serve.
Addisonswonderland runs a dedicated shop under the Instagram handle @addisonswonderlandboutique, which she promotes directly in her bio as the place to buy her curated picks. It is one of three distinct business verticals she operates alongside her cabin rental and her creative workshop. The boutique reflects her home décor and color-focused brand identity.
Addisonswonderland owns and operates a property called Our Woodsy Wonderland Cabin, listed in her bio under the handle @ourwoodsywonderlandcabin. It appears to be a styled short-term rental that showcases her signature colorful, curated aesthetic in a real-world space. Hosting a rentable cabin is a natural extension of her home décor content and gives her audience a way to experience her style in person.
The Wonderland Workshop, run through @wonderlandworkshopbyaw, is Addisonswonderland's educational arm where she teaches creative skills rooted in her home and color niche. It rounds out a full business ecosystem — boutique, cabin, and workshop — that she has built on top of her content platform. This kind of multi-revenue structure is increasingly common among mid-tier lifestyle creators who move beyond brand deal income.
Addisonswonderland splits her life between the United States and France, which she signals with both flags directly in her Instagram bio. Her audience geography mirrors this, with the US making up her largest country segment and France coming in second. This dual-country lifestyle likely informs her design perspective and gives her content a distinctly European-meets-American flavor.
Addisonswonderland calls herself a Color Lover and builds her content around bold, color-driven home design and décor. Her approach has earned her features on HGTV and in Better Homes & Gardens, placing her firmly in the design-authority tier of the home creator space. Her audience skews toward women in the 25–44 range who are actively decorating or personalizing their living spaces.
Yes, Addisonswonderland has worked with EF Go Ahead, a group travel company, as a brand partner — reflected in her sponsored content hashtags. The partnership fits naturally with her US–France lifestyle and her audience's broader interest in design, travel, and living well. It suggests she occasionally weaves travel and lifestyle content into her primarily home-focused feed.
Addisonswonderland has partnered with Seed, the direct-to-consumer probiotic brand known for targeting health-conscious millennial and Gen Z consumers. Seed regularly works with lifestyle creators whose audiences skew heavily female — a demographic that maps closely onto Addisonswonderland's following. The partnership places her in the wellness-adjacent corner of the home and lifestyle creator space.
Addisonswonderland has grown to over half a million followers on Instagram, putting her solidly in the Mid-tier influencer category. Her engagement rate runs well above the typical benchmark for her category, which signals genuine audience connection rather than passive reach. Her top markets are the United States, France, and the United Kingdom, reflecting her bicultural US–French identity.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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