Addie Clarke is a Utah-based lifestyle and beauty creator who has built her following around the overlap of short-hair styling, postpartum wellness, and candid comedy.
Total Followers +0.7%
210K
Across Instagram, TikTok
Primary Platform
13K followers · 6% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $317–$886 / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +223 +1.8% | -118 -0.1% | +0 +0.0% | +105 |
| Last 30 days | +1K +11.0% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +10K +75.8% | +2K +1.1% | +0 +0.0% | +12K |
| Last 365 days | +10K +75.8% | +2K +1.1% | +0 +0.0% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
Addie Clarke is a Utah-based lifestyle and beauty creator who has built her following around the overlap of short-hair styling, postpartum wellness, and candid comedy. Her content blends practical hair and beauty advice — with a visible emphasis on bob cuts and short-hair looks — with humor-forward reels rooted in everyday life as a young mom. She maintains an active dual-platform presence, with TikTok carrying the larger established audience while her Instagram account has shown sharp recent growth, suggesting a fanbase that follows her across platforms rather than discovering her in isolation.
Engagement rates on both platforms outperform category baselines by a notable margin, signaling a community that actively participates rather than passively scrolls. Her audience skews young adult — predominantly 18 to 34 — and runs nearly even on gender, an atypical split for a postpartum-focused creator that reflects the wider pull of her comedic content beyond traditional mom-influencer demographics. Represented by Platform Talent, Clarke operates as a professionalized mid-tier creator well-suited to beauty, hair care, and maternal wellness brands. Her postpartum-growth narrative provides brands a built-in storytelling arc, and her comedy angle gives her differentiation in a crowded Utah lifestyle space — a combination that positions her for upward movement as her Instagram presence catches up to her TikTok footprint.
Addiemclarke reaches its audience primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in beauty and related categories, Addiemclarke offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Addiemclarke's tier (Mid, 210K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Short hair — particularly bob cuts and cropped styles — is one of Addie Clarke's signature content themes. She regularly posts hair tutorials and style inspiration under hashtags like #bobhaircut and #shorthairinspo, making her a go-to creator for women who wear or are considering short hair. Her identity as a hair influencer is closely tied to her own short hairstyle.
Addie, a Utah mom, documents her postpartum recovery and self-improvement as a core pillar of her content. She frames it around the idea of 'becoming your best self' after having a baby, weaving in beauty routines, wellness habits, and honest lifestyle storytelling. This postpartum-focused angle is what sets her apart from straightforward beauty or mommy influencers.
'Dating allegations' is a comedy trend Addie Clarke has joined on TikTok and Instagram, where creators humorously lean into exaggerated or absurd relationship scenarios for laughs. She credited creator @ellasandramuse as the inspiration when posting this style of content. It fits naturally into her broader bestfriend comedy format.
Yes — bestfriend and bestie humor is a recurring content format for Addie, with multiple posts tagged under #bestfriendcomedy and #bestiehumor. These relatable, lighthearted skits are part of what drives her engagement rate well above the category average on both TikTok and Instagram. The comedy content balances her beauty and postpartum posts and broadens her appeal beyond strictly mom or hair audiences.
TikTok is by far Addie Clarke's larger platform, where she has built an audience well into the hundreds of thousands — substantially more than her Instagram following. Her TikTok engagement rate also runs exceptionally high compared to category norms. Instagram appears to be a secondary channel she is actively growing, as evidenced by its strong recent month-over-month follower growth.
Addie Clarke is represented by Platform Talent, a creator management agency. She lists a Platform Talent email address publicly in both her TikTok and Instagram bios for brand and partnership inquiries. Having formal management is typical for creators in her follower tier who are actively seeking sponsored collaborations.
Addie frequently tags her posts with #trialreels, signaling she actively uses Instagram's Trial Reels feature. Trial Reels is an Instagram tool that distributes a reel to non-followers first, letting creators test reach and engagement before a broader rollout. Its repeated appearance in her posts suggests she is intentionally experimenting with Instagram growth strategies alongside her more established TikTok presence.
Day to day, Addie covers a mix of hair styling, beauty, postpartum wellness, mom life, and comedy — especially bestfriend humor and relatable girl comedy skits. Her content is grounded in life as a 27-year-old Utah mom, blending personal storytelling with practical beauty and lifestyle tips. That combination of authenticity and variety is what gives her channel a distinct feel compared to single-niche creators.
Addie Clarke is 27 years old, as she states directly in both her TikTok and Instagram bios. She built her platform around experiences as a young Utah mom, covering postpartum life, beauty routines, and everyday lifestyle content from that specific stage of life. Her age is central to why her content resonates with the 18–34 demographic that makes up the majority of her audience.
Yes — Addie describes herself as a 'Utah mommy' in her Instagram bio and consistently uses #utahinfluencer and #utahmom across her posts. Utah is not just her location but part of her creator identity, connecting her to a recognizable community of Utah-based lifestyle and mom influencers. That regional identity is a consistent thread across nearly all of her content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@addiemclarke · Instagram
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