Adam Saleh is a Yemeni-American creator, rapper, and professional boxer based in New York City who built a multi-billion-view presence across platforms through prank videos, social experiments, and humor rooted in Muslim-American identity.
Total Followers +1.1%
1.5M
Across Instagram
Primary Platform
YouTube
1.5M followers · 100% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $18K–$43K / IG post
Following incidents including allegedly harassing patrons at a Starbucks and chasing an Israel supporter through Washington Square Park in NYC, DAZN removed Saleh from any involvement with Misfits Boxing.
The split-decision exhibition bout was held at World Wide Stages in Spring Hill, Tennessee — a follow-up to their May 2025 pro fight.
Saleh earned a split-decision pro victory at the Brand Risk Warehouse in Miami, Florida, extending his unbeaten professional record.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,534,224 | +17K | 3.9% | 0.7 | 20 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +5K +0.3% | +0 +0.0% | +0 +0.0% | +5K |
| Last 30 days | +17K +1.1% | +0 +0.0% | +0 +0.0% | +17K |
| Last 90 days | +56K +3.7% | +0 +0.0% | +0 +0.0% | +56K |
| Last 365 days | +56K +3.7% | +0 +0.0% | +0 +0.0% | +56K |
Daily follower snapshots from CreatorDB's longitudinal index.
Adam Saleh is a Yemeni-American creator, rapper, and professional boxer based in New York City who built a multi-billion-view presence across platforms through prank videos, social experiments, and humor rooted in Muslim-American identity. Raised in Brooklyn to Yemeni immigrant parents, he began gaining traction on YouTube in the early 2010s — often in collaboration with friends from his community — by pairing street-level NYC scenarios with commentary on what it means to be Arab and Muslim in America. That blend of high-energy physical content (pull-up challenges, street reactions, fire department and NYPD interactions) and identity-driven humor gave his work a distinct tone that separated it from mainstream prank channels and earned him a loyal, culturally engaged following.
Despite being listed under a Saudi Arabian registration, his audience skews overwhelmingly toward English-speaking Western markets, with the United States accounting for the clear majority of his reach — a reflection of his deeply American, New York-centric content frame. Notably, his following trends strongly female and spans a mature 25–44 demographic, suggesting his appeal extends beyond a young prank-viewer base into audiences drawn to his personality and ongoing pursuits in boxing and music. His engagement rate runs well above category norms for his follower band, indicating an audience that actively responds rather than passively scrolls. For brands seeking reach into culturally diverse, urban American audiences — particularly those with resonance in Muslim-American or Arab-American communities — Saleh occupies a positioning that few macro-tier creators can authentically replicate.
Adamsaleh reaches an audience concentrated in SAU primarily through YouTube, and is best activated via Instagram Reels and Stories. As a comedy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For SAU-focused brands in comedy and related categories, Adamsaleh offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Adamsaleh's tier (Macro, 1.5M combined followers, SAU). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, in late 2016 Adam Saleh posted a video claiming he was removed from a Delta Air Lines flight after speaking Arabic on a phone call, sparking a massive media debate about discrimination. Delta disputed his version of events. The incident went globally viral and became one of the most defining moments of his public career, drawing enormous attention to his channel and his identity as an Arab-American creator.
Yes, Adam Saleh competes as a professional boxer alongside his career as a content creator. References to training camps, fights, and injuries — including a shoulder injury sustained in his last bout — appear regularly in his recent posts. He has built a following around both his athletic pursuits and his entertainment work, making the boxing career a genuine part of his public identity, not just a branding exercise.
Adoomy Gang is the official name for Adam Saleh's fanbase, which he tags with #ADOOMYGANG across all his social channels. It reflects the tight-knit community he has built over years of prank, comedy, and lifestyle content. His audience is heavily concentrated in the 25–34 age bracket and skews predominantly female, with a strong base in the United States.
Adam Saleh regularly films himself doing pull-ups in NYC public spaces, and the videos go viral because bystanders — including FDNY firefighters — often react in unexpectedly funny or wholesome ways. The FDNY hashtag appears alongside several of these clips. The format is a natural extension of his long-running public-reaction and prank content style, and New York City's energy makes every set unpredictable.
Adam Saleh is Muslim and his faith runs as a central thread through a significant portion of his content. Beyond his boxing and prank videos, he regularly posts about Islamic culture, makes jokes about Muslim identity, and is associated with faith-based projects like Deen Buddy and Kalam. Several recent posts play on the humor around people assuming he has converted — or "reverted" — to Islam.
Deen Buddy is an Islamic faith-focused content project that Adam Saleh is associated with, aimed at making religious topics more accessible and relatable for young Muslim audiences. The hashtag #deenbuddy appears consistently alongside his religious content. It represents a strand of his work that goes well beyond pranks, positioning him as a creator with genuine engagement in Islamic media and community storytelling.
Kalam — meaning "speech" or "word" in Arabic — is an Islamic content brand Adam Saleh has been involved with, producing faith-oriented videos aimed at Muslim youth and those curious about Islam. The hashtag #kalam appears regularly alongside his religious and cultural posts. It sits alongside Deen Buddy as part of his broader commitment to Islamic media, giving his channel a dimension that separates him from most prank creators.
Adam Saleh's prank content is rooted in public social experiments set in New York City, frequently built around reactions to Muslim identity, Arabic language, or unexpected physical challenges like public workouts. The pranks tend to carry a cultural or social commentary angle rather than relying purely on shock value. This approach helped him accumulate over two billion views worldwide across his platforms.
Adam Saleh has crossed over 2 billion views worldwide across his content, a milestone he highlights in his own bio. The bulk of that view count was built on YouTube, where he has been active for well over a decade. That scale puts him among the most-viewed Arab-American creators to have emerged from the early YouTube era.
Adam Saleh is of Arab heritage and is closely identified with New York City, where the vast majority of his content is filmed. NYC streets, public parks, and encounters with NYPD and FDNY serve as recurring backdrops across his videos. Despite his global reach — his audience spans the US, UK, Canada, and beyond — New York remains the setting that defines his content's look and energy.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@adamsaleh · YouTube
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