Adamibrahim_Boxing is a parent-run account documenting a New Zealand boxing family, centered on their daughters' journey through the sport.
Total Followers +7.5%
2.2M
Across Instagram, TikTok
Primary Platform
YouTube
1.5M followers · 69% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $18K–$42K / IG post
Multiple sponsored posts on the family's @ibrahim.family.bo TikTok channel are tagged as ads for Hayabusa Fight, consistent with the 'Team @hayabusacombat' credit in their Instagram bio — signalling a durable brand deal with the combat-sports gear label.
The major sports-media account House of Highlights shared multiple clips sourced from @adamibrahim_boxing, with at least one sibling-sparring video drawing over 144,000 likes — helping push the family's content to a mainstream sports audience well beyond their own following.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +23K +1.5% | +7K +1.1% | +0 +0.0% | +30K |
| Last 30 days | +112K +7.5% | +49K +7.4% | +0 +0.0% | +162K |
| Last 90 days | +379K +25.3% | +195K +29.2% | +0 +0.0% | +574K |
| Last 365 days | +379K +25.3% | +195K +29.2% | +0 +0.0% | +574K |
Daily follower snapshots from CreatorDB's longitudinal index.
Adamibrahim_Boxing is a parent-run account documenting a New Zealand boxing family, centered on their daughters' journey through the sport. Built across Instagram and TikTok with a combined multi-million following, the channel captures youth boxing training, competition footage, and family moments through a "strong girls" lens that sets it apart from typical combat sports content. Recurring references to Thailand in the hashtag mix suggest the family travels for training camps or competition, adding an aspirational, globe-trotting dimension to what is fundamentally a family-diary format.
The audience skews notably female for a boxing account — roughly two-thirds women in their twenties and thirties — reflecting the channel's empowerment angle rather than a hardcore fight-sport following. Despite the family's New Zealand roots, the United States accounts for the largest share of viewership, pointing to broad cross-cultural reach. The partnership with Hayabusa Combat, a premium boxing equipment brand known for high-end training gear, positions the account firmly in the quality-conscious tier of combat sports rather than mass-market fitness. With engagement running well above category norms and consistent month-on-month growth across both platforms, the account is well-placed to attract brands in youth sports, activewear, and family wellness as girls' participation in combat sports continues to expand globally.
Adamibrahim_Boxing reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Combat Sports / Equipment, a clear signal of fit for brands in those categories. Demonstrated partners include Hayabusa Combat. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Combat Sports / Equipment and related categories, Adamibrahim_Boxing offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Adamibrahim_Boxing's tier (Macro, 2.2M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The account is run by the children's parents, who handle all posting and management across every platform. The young boxers are the stars of the content, but the adults in the family operate everything behind the scenes, which is explicitly stated in the Instagram bio.
Yes — the content revolves around a group of sisters who train and compete in boxing together, which is central to the family brand. The recurring hashtags like #sisters and #stronggirls make this dynamic a signature part of what the channel is about.
Yes — the family identifies as a Kiwi boxing family, meaning they are based in New Zealand. That New Zealand identity is baked into how they brand themselves and distinguishes them from the many American or UK-based boxing family channels.
Thailand appears consistently in their content hashtags, which strongly signals that the family travels there for training camps or competition. Thailand is one of the world's premier destinations for Muay Thai and boxing development, so it makes sense for a serious competitive boxing family.
The family is officially listed as Team Hayabusa Combat in their bio, indicating a partnership or sponsorship with the brand. Hayabusa is a premium combat sports equipment company best known for its boxing gloves and MMA gear, and is considered one of the most respected names in the sport.
Adamibrahim_Boxing draws a majority-female audience, which is unusual for boxing content — and it likely comes down to the athletes themselves being young girls. The strong girls framing makes the content aspirational for women and girls who don't typically feel represented in combat sports media.
The channel deliberately mixes serious boxing training with entertaining, humorous moments — #funny is a consistent hashtag in their content strategy. This personality-plus-sport blend is a big reason the account attracts a broad general audience well beyond hardcore boxing fans.
The combination of being a New Zealand family, featuring sisters as the main athletes, and framing the whole thing around girl empowerment in combat sports is genuinely rare in the creator space. Most boxing channels focus on professional male fighters or commentary, making this family's angle a distinct niche.
Across Instagram and TikTok combined, Adamibrahim_Boxing has built a following of over 2 million people, placing them firmly in the Macro creator tier. Their engagement also runs well above the category average for boxing and combat sports content, which is a strong signal of an actively invested audience.
Yes — the family posts regularly on both TikTok and Instagram, with both accounts showing strong month-over-month growth. Instagram is where their largest audience is concentrated, but their TikTok community is sizable and growing at a comparable pace.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@adamibrahim_boxing · YouTube
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