United States
Adam_Lz is a creator with a presence on YouTube (3,910,000 followers), Instagram (1,798,676 followers), based in United States.
Total Followers -0.0%
5.7M
Across YouTube, Instagram
Primary Platform
YouTube
3.9M followers · 68% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $22K–$50K / IG post
Adam LZ crashed during competition at Indianapolis Raceway Park on August 1. The entire PRO Championship Round 5 was subsequently canceled after severe storms forced evacuation of the grandstands — the first such cancellation in Formula DRIFT's 23-year history.
Formula DRIFT's official driver page confirms LZ is competing in the full 2026 PRO Championship season with his refined 2JZ-powered BMW E36, running under the LZMFG banner.
After a wildcard appearance at the packed Poland stadium final in front of 50,000+ fans, LZ declared it "the end of an era" and announced full focus on winning the FD PRO Championship, citing time constraints running three businesses alongside content creation.
Driving the Drift HQ E36 BMW for LZMFG, LZ was dominant throughout all competition heats at New Jersey's Englishtown Raceway, repeating his first-ever FD win at the same venue from 2023. He went on to finish 5th overall in the 2025 PRO Championship standings.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -540 -0.0% | +0 +0.0% | -540 |
| Last 30 days | +0 +0.0% | -2338 -0.1% | +0 +0.0% | -2338 |
| Last 90 days | +0 +0.0% | -6835 -0.4% | +0 +0.0% | -6835 |
| Last 365 days | +0 +0.0% | -6835 -0.4% | +0 +0.0% | -6835 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Griot's Garage Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| AG1 Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Coinbase Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | May 2025 | — |
| ShipStation Sponsorship | Sponsored content | YouTube | May 2025 | — |
Adam_Lz is a creator with a presence on YouTube (3,910,000 followers), Instagram (1,798,676 followers), based in United States. Their content sits in the cars & motorsports space. Their YouTube bio reads: "Internet guy, entrepreneur, racecar driver @drift.hq @sim_hq @lzmfg @thelzcompound @thelzworldtour". The full audience and engagement breakdown is below.
Adam_Lz reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an automotive creator they map naturally to brands targeting that space. Demonstrated partners include Griot's Garage and AG1. Engagement on YouTube runs around 5.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in automotive and related categories, Adam_Lz offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Adam_Lz's tier (Mega, 5.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The LZ Compound is Adam LZ's private automotive facility that serves as the central hub for his car builds, content production, and businesses. It appears throughout his YouTube channel and acts as home base for his growing operation, which spans LZ Manufacturing, Drift HQ, and Sim HQ.
Adam LZ's 4 rotor build is one of his most ambitious project cars, engineered specifically to chase the high-pitched screaming sound associated with Formula 1 engines. He's been testing different header configurations in pursuit of that distinctive F1 exhaust note, documenting the entire process on YouTube.
Yes, Adam LZ was involved in a crash at Formula Drift Indy that resulted in his competition being canceled at that event. He covered the incident openly on his YouTube channel, which is consistent with the transparent, unfiltered vlog style his audience has come to expect.
LZ Manufacturing — often referred to as LZMFG — is Adam LZ's automotive parts brand, one of several businesses he runs alongside his content career. It's part of a broader entrepreneurial portfolio that includes Drift HQ, Sim HQ, the LZ Compound, and the LZ World Tour.
The LZ World Tour is Adam LZ's traveling automotive event series, taking his cars and content to tracks and venues beyond his home compound. It operates as both a live experience for fans and a major source of YouTube content, with its own dedicated hashtag and following.
Drift HQ is one of Adam LZ's drift-focused businesses, operating alongside LZ Manufacturing, Sim HQ, the LZ Compound, and the LZ World Tour under his personal brand. Together these ventures reflect his transition from YouTube car builder into a full-scale automotive entrepreneur.
Yes, Griot's Garage is among Adam LZ's confirmed sponsors, featured in his YouTube content. Griot's Garage is a premium car care and detailing brand, making it one of the most natural-fit partnerships for a creator who regularly documents high-horsepower builds and maintains a large personal garage.
Adam LZ earned a Bachelor of Arts in Business Management from the University of Central Florida. That background shows clearly in how he has structured his brand — simultaneously running a manufacturing company, a simulator business, an event series, and a compound, all while producing content.
Adam LZ's garage has included a Nissan 240SX running a built SR20DET making well over 500 wheel horsepower, a single-turbo BMW 335i producing over 700 wheel horsepower, and an E85-fueled Mustang GT350. He's also deep into a 4 rotor project car aimed at replicating an F1-like exhaust sound, with more builds documented continuously on his channel.
Adam LZ is based in the United States, and his YouTube bio places him at the University of Central Florida, putting him in the Florida region. His LZ Compound — the home base for his cars and businesses — operates stateside, and the large majority of his audience is American.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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