United Kingdom
A UK-based mother and working teacher, the creator behind Ada, Arthur and Mummy built her Instagram presence around the everyday rhythms of British family life — days out, seasonal events, and an ongoing home renovation project.
Total Followers -5.8%
53K
Across Instagram
Primary Platform
53K followers · 100% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$2.6K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 52,714 | -3K | 2.1% | 3 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -438 -0.8% | +0 +0.0% | +0 +0.0% | -438 |
| Last 30 days | -3078 -5.8% | +0 +0.0% | +0 +0.0% | -3078 |
| Last 90 days | -3911 -7.4% | +0 +0.0% | +0 +0.0% | -3911 |
| Last 365 days | -3911 -7.4% | +0 +0.0% | +0 +0.0% | -3911 |
Daily follower snapshots from CreatorDB's longitudinal index.
A UK-based mother and working teacher, the creator behind Ada, Arthur and Mummy built her Instagram presence around the everyday rhythms of British family life — days out, seasonal events, and an ongoing home renovation project. The account name reflects its core cast: children Ada and Arthur, with Baby Annie, a more recent addition, folding into the content as the family grows. Posts blend warm, candid family vlogging with home transformation updates and lifestyle hauls that consistently lean toward accessible, budget-friendly products and brands.
Her audience is almost entirely UK-based and concentrated among women aged 25–44 — mothers navigating young children, homeownership, and careers, who respond to relatable, practical content rather than aspirational aesthetics. Partnerships with affordable platforms like Shein and Temu, alongside family entertainment venues such as Gulliver's Fun and local theatres, reinforce a clear positioning in the grounded, everyday family lifestyle space. With engagement running above category norms for a micro-tier account, she represents a credible fit for brands targeting British mothers who value genuine, lived-experience recommendations over polished influencer gloss.
Ada_arthur_and_mummy reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in lifestyle and related categories, Ada_arthur_and_mummy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ada_arthur_and_mummy's tier (Micro, 53K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ada and Arthur are the creator's children, and the account name reflects that family core — with "mummy" being the creator herself. The account documents their adventures, home life, and day-to-day moments together as a family in the UK.
Yes — her Instagram bio announces that baby Annie was born on 5th February, making her the newest addition to the family alongside Ada and Arthur. Annie's arrival has become part of the ongoing family content she shares with her audience.
Yes, she lists Teacher in her Instagram bio alongside her content creator work. Balancing a teaching career with raising young children and running an active home renovation makes her a relatable figure for her largely 25–44-year-old audience.
She has been documenting a full home renovation project, describing it as a "renovation project underway" in her bio. She has already revealed completed spaces including her living room, which she noted took a long time to get exactly right.
Yes — Shein hauls and Temu finds are among her most-used hashtags, suggesting she regularly shares budget fashion and home shopping content alongside family posts. These hauls sit naturally next to her renovation and lifestyle content, broadening her appeal beyond just family days out.
The Land of Lights UK event she attended was hosted at Gulliver's Fun in Warrington. She described it as a magical evening for the kids, making it a useful reference for UK families searching for festive seasonal days out in the North West.
She attends pantomime at St Helens Theatre Royal, which she says delivers laughs from start to finish every time. Her panto season posts are a recurring part of her family lifestyle content and give a strong sense of her North West England roots.
Yes — seasonal days out are a core part of her content, including visits to places like Cockfields Farm for pumpkin picking. These posts give her UK family audience practical inspiration for things to do with young children throughout the year.
She is based in the United Kingdom, and her tagged day-out locations — including Gulliver's Fun in Warrington and St Helens Theatre Royal — point strongly to the North West of England. The vast majority of her audience is also UK-based, reflecting strong local and regional resonance.
She has over 50,000 followers on Instagram, placing her in the Micro creator tier. Her engagement runs above the category average, which is a meaningful signal for brands looking to reach UK mothers aged 25–44 through authentic family lifestyle content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ada_arthur_and_mummy · Instagram
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