United States
Actions Detrimental is the official podcast and content channel built around Denny Hamlin, a veteran NASCAR Cup Series driver for Joe Gibbs Racing and co-owner of 23XI Racing alongside Michael Jordan.
Total Followers +2.4%
286K
Across YouTube, Instagram
Primary Platform
YouTube
53K followers · 19% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.7K–$12K / IG post
NASCAR settled the federal antitrust suit brought by 23XI and Front Row Motorsports mid-trial, with NASCAR agreeing to grant permanent charters to all 15 Cup Series teams. The resolution removed the cloud hanging over 23XI's future and became a key storyline on the podcast.
Hamlin was caught up in wrecks himself during the race but watched one of his own 23XI cars take the Daytona 500 checkered flag — a milestone he unpacked on the season-opening Actions Detrimental episode.
Speaking at Bowman Gray Stadium before the Cook Out Clash, Hamlin stated his experienced drivers need to compete for wins more regularly and that Riley Herbst's winless 2025 debut season was below expectations — comments that fueled podcast discussion.
After leading 208 laps and losing the championship to a late caution in overtime, Hamlin returned to the Actions Detrimental studio to process the defeat — admitting he would have retired had he won — drawing widespread coverage and confirming his return for 2026.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +201 +0.4% | +652 +0.3% | +0 +0.0% | +853 |
| Last 30 days | +4K +6.9% | +3K +1.4% | +0 +0.0% | +7K |
| Last 90 days | +5K +8.9% | +21K +9.1% | +0 +0.0% | +26K |
| Last 365 days | +5K +8.9% | +21K +9.1% | +0 +0.0% | +26K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| FanDuel Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| 23XI Racing Motorsport / Business | Co-founder | YouTube | 2020–Long-term | — |
| Dirty Mo Media Media / Production | Investor / partner | YouTube | Long-term | — |
Actions Detrimental is the official podcast and content channel built around Denny Hamlin, a veteran NASCAR Cup Series driver for Joe Gibbs Racing and co-owner of 23XI Racing alongside Michael Jordan. The show's title is a deliberate nod to NASCAR's catch-all penalty clause — 'actions detrimental to the sport' — a phrase Hamlin has effectively embodied through years of candid, sometimes controversial commentary on the series. Produced under Dirty Mo Media and co-hosted by Jared Allen, the podcast delivers post-race breakdowns, forward previews of Cup Series events, and the kind of unfiltered driver perspective that polished broadcast coverage rarely provides. Recurring segments like 'Dear Denny' and frequent appearances from NASCAR figures — Kyle Petty among them — give the show a genuine insider texture that separates it from fan-run motorsports content.
The channel's audience is predictably male-skewed and concentrated in the core NASCAR demographic: working-age American men between 25 and 44, with a meaningful secondary tier of older fans and a small but notable international reach into the UK and Canada where motorsport audiences are growing. Engagement runs well above the category median, suggesting a loyal, repeat-visiting base rather than passive followers — a dynamic consistent with podcast-driven communities where listeners form habitual relationships with hosts. FanDuel's sponsorship aligns naturally with sports betting's aggressive push into NASCAR's fanbase. With Hamlin's dual role as active driver and team co-owner making him one of the sport's most structurally interesting figures, the channel is well-positioned to deepen its footprint as NASCAR's media rights landscape continues to expand and demand for credible inside voices increases.
Actionsdetrimental reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Motorsport / Business, Media / Production, a clear signal of fit for brands in those categories. Demonstrated partners include FanDuel and 23XI Racing. Engagement on YouTube runs around 3.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Actionsdetrimental's tier (Mid, 286K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Actions Detrimental is hosted by Denny Hamlin, one of the most outspoken and decorated active drivers in NASCAR's Cup Series, alongside co-host Jared Allen. The two bring a candid, unfiltered perspective to every episode, covering recent race results and what's ahead on the Cup Series calendar.
Denny Hamlin has built a long reputation for saying publicly what many drivers only say in private — whether that's criticizing NASCAR's rulebook, calling out competitors, or challenging decisions made by the sport's leadership. His willingness to stir debate both on and off the track is exactly the energy Actions Detrimental is built around, and it's a big reason the show attracts such a loyal audience.
Yes — Denny Hamlin co-founded 23XI Racing alongside basketball icon Michael Jordan, with the team making its Cup Series debut in 2021. The team has since expanded to multiple cars and grown into one of the most talked-about organizations in the sport, a topic that comes up regularly on Actions Detrimental.
The 23 represents Michael Jordan's legendary jersey number, while XI is the Roman numeral for 11 — Denny Hamlin's car number during his career at Joe Gibbs Racing. The name was intentionally designed to blend both owners' identities into a single brand.
Dirty Mo Media is Dale Earnhardt Jr.'s podcast and content production company based in Mooresville, North Carolina, which has become the leading hub for NASCAR-focused audio and video programming. Actions Detrimental lists Dirty Mo in its Instagram bio, placing the show within that broader network of racing media.
Yes — Dale Jr. has featured in Actions Detrimental content, including a notable appearance where he voiced strong frustration about hot takes surrounding NASCAR practice sessions. His cameos are a natural fit given the show's home inside the Dirty Mo Media ecosystem that Dale Jr. built.
Dear Denny is one of the show's recurring formats, where the segment's name signals a direct-address style of fan engagement with Hamlin himself. It's one of several interactive features on the podcast — alongside the Ask DBC segment — that give NASCAR fans a way to put questions and topics in front of one of the sport's biggest voices.
Actions Detrimental has partnered with FanDuel for sponsored content on YouTube. The fit makes sense given the show's audience skews heavily toward adult male sports fans — exactly the demographic FanDuel targets with its sports betting products.
Actions Detrimental publishes its main podcast and video content on YouTube, with short clips and highlights distributed on Instagram. The show is active on both platforms, with YouTube serving as the home for full episodes and Instagram driving discovery through Reels and quick clips.
The show covers the full NASCAR Cup Series — each episode breaks down the most recent race across the whole field and looks ahead to upcoming events, not just Hamlin's individual results. That wide-angle approach, delivered with an insider driver's perspective, is what separates it from a typical fan recap show.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@actionsdetrimental · YouTube
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