United States
Actions Detrimental is a NASCAR-focused podcast and video channel built around Denny Hamlin, the longtime Joe Gibbs Racing driver and co-owner of 23XI Racing, the Cup Series team he launched alongside Michael Jordan.
Total Followers +2.6%
286K
Across YouTube, Instagram
Primary Platform
YouTube
53K followers · 19% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.7K–$12K / IG post
A fan used a Dirty Mo Media promotion for a new Actions Detrimental episode to accuse Hamlin of being jealous of younger drivers like Carson Hocevar; Hamlin's dry-humored reply quickly went viral, drawing widespread fan engagement.
Ahead of the Kansas Speedway race, Busch challenged Hamlin to swap cars after Hamlin's on-podcast criticism, telling media 'I can certainly make his life hell.' The feud drew significant NASCAR press coverage.
On Actions Detrimental, Hamlin said he would have 'begged Joe Gibbs to let me quit' had he won the Phoenix finale, where he led 208 of 312 laps before losing in overtime. He ultimately confirmed he would return for 2026.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +201 +0.4% | +489 +0.2% | +0 +0.0% | +690 |
| Last 30 days | +4K +6.7% | +4K +1.7% | +0 +0.0% | +7K |
| Last 90 days | +5K +8.8% | +22K +9.4% | +0 +0.0% | +27K |
| Last 365 days | +5K +8.8% | +22K +9.4% | +0 +0.0% | +27K |
Daily follower snapshots from CreatorDB's longitudinal index.
Actions Detrimental is a NASCAR-focused podcast and video channel built around Denny Hamlin, the longtime Joe Gibbs Racing driver and co-owner of 23XI Racing, the Cup Series team he launched alongside Michael Jordan. Produced through Dale Earnhardt Jr.'s Dirty Mo Media, the show pairs Hamlin with co-host Jared Allen to deliver race recaps, forward-looking race previews, and candid driver-perspective commentary throughout the Cup Series season. The channel's identity leans heavily into Hamlin's reputation as one of NASCAR's most outspoken figures — segments like 'Dear Denny' and reaction clips featuring Dale Jr. signal a format designed to feel more like a locker-room conversation than polished broadcast coverage.
The audience skews almost exclusively male and spans a broad adult age range, with the heaviest concentration in the 25–44 bracket — consistent with a core NASCAR viewership that follows the sport closely enough to seek insider commentary beyond what television coverage provides. Engagement on YouTube runs meaningfully above category norms, suggesting an active subscriber base rather than passive followers. FanDuel's presence as a sponsor reflects the natural alignment between motorsports fans and sports-betting platforms, and the Dirty Mo Media association gives the channel credibility and production infrastructure within NASCAR's creator ecosystem. As the sport expands its media footprint through athlete-owned channels, Actions Detrimental is well-positioned to grow alongside that shift — particularly as 23XI Racing's on-track profile continues to rise.
Actionsdetrimental reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include FanDuel. Engagement on YouTube runs around 4.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Actionsdetrimental's tier (Mid, 286K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Actions Detrimental is hosted by Denny Hamlin, one of the most outspoken and decorated active drivers in NASCAR's Cup Series, alongside co-host Jared Allen. The two bring a candid, unfiltered perspective to every episode, covering recent race results and what's ahead on the Cup Series calendar.
Denny Hamlin has built a long reputation for saying publicly what many drivers only say in private — whether that's criticizing NASCAR's rulebook, calling out competitors, or challenging decisions made by the sport's leadership. His willingness to stir debate both on and off the track is exactly the energy Actions Detrimental is built around, and it's a big reason the show attracts such a loyal audience.
Yes — Denny Hamlin co-founded 23XI Racing alongside basketball icon Michael Jordan, with the team making its Cup Series debut in 2021. The team has since expanded to multiple cars and grown into one of the most talked-about organizations in the sport, a topic that comes up regularly on Actions Detrimental.
The 23 represents Michael Jordan's legendary jersey number, while XI is the Roman numeral for 11 — Denny Hamlin's car number during his career at Joe Gibbs Racing. The name was intentionally designed to blend both owners' identities into a single brand.
Dirty Mo Media is Dale Earnhardt Jr.'s podcast and content production company based in Mooresville, North Carolina, which has become the leading hub for NASCAR-focused audio and video programming. Actions Detrimental lists Dirty Mo in its Instagram bio, placing the show within that broader network of racing media.
Yes — Dale Jr. has featured in Actions Detrimental content, including a notable appearance where he voiced strong frustration about hot takes surrounding NASCAR practice sessions. His cameos are a natural fit given the show's home inside the Dirty Mo Media ecosystem that Dale Jr. built.
Dear Denny is one of the show's recurring formats, where the segment's name signals a direct-address style of fan engagement with Hamlin himself. It's one of several interactive features on the podcast — alongside the Ask DBC segment — that give NASCAR fans a way to put questions and topics in front of one of the sport's biggest voices.
Actions Detrimental has partnered with FanDuel for sponsored content on YouTube. The fit makes sense given the show's audience skews heavily toward adult male sports fans — exactly the demographic FanDuel targets with its sports betting products.
Actions Detrimental publishes its main podcast and video content on YouTube, with short clips and highlights distributed on Instagram. The show is active on both platforms, with YouTube serving as the home for full episodes and Instagram driving discovery through Reels and quick clips.
The show covers the full NASCAR Cup Series — each episode breaks down the most recent race across the whole field and looks ahead to upcoming events, not just Hamlin's individual results. That wide-angle approach, delivered with an insider driver's perspective, is what separates it from a typical fan recap show.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@actionsdetrimental · YouTube
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