United States
Acquired is a long-form business podcast hosted by Ben Gilbert and David Rosenthal, both based in the Pacific Northwest with backgrounds in venture capital and technology.
Total Followers +1.5%
406K
Across YouTube, TikTok
Primary Platform
YouTube
332K followers · 82% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Ben and David opened spots for the first 500 attendees for a live behind-the-scenes conversation in SF, continuing the show's growing live-events track record.
HBR Cold Call covered the Harvard Business School case "The Acquired Podcast: Scaling the Mic," examining how Ben Gilbert and David Rosenthal have navigated growing the show while preserving their format and work-life balance.
The milestone episode explored why Acquired's unconventional format — four-hour episodes, infrequent releases, no regular guests — has drawn over one million listeners per episode.
The July 2025 Radio City show — presented by J.P. Morgan — featured live interviews with Jamie Dimon, Andrew Ross Sorkin, NYT CEO Meredith Kopit Levien, and Barry Diller, and was released as a full video production in November.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +996 +0.3% | +0 +0.0% | +0 +0.0% | +996 |
| Last 30 days | +6K +1.8% | +0 +0.0% | +0 +0.0% | +6K |
| Last 90 days | +22K +6.8% | +0 +0.0% | +0 +0.0% | +22K |
| Last 365 days | +22K +6.8% | +0 +0.0% | +0 +0.0% | +22K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Anthropic Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Fundrise Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| ServiceNow Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| Vanta Sponsorship | Sponsored content | YouTube | Jan 2025 | — |
Acquired is a long-form business podcast hosted by Ben Gilbert and David Rosenthal, both based in the Pacific Northwest with backgrounds in venture capital and technology. Launched in 2015, the show built its reputation on exhaustively researched, multi-hour deep-dives into the histories and strategic playbooks of major companies — Apple, LVMH, Nike, Ferrari, and Vanguard among them. Episodes routinely run four to six hours, a format that would seem commercially impractical yet has become the show's defining trait. The YouTube channel serves as a video simulcast of these audio episodes, and a decade-anniversary episode featuring author Michael Lewis marks a milestone the show reached in 2025.
The audience skews heavily male and leans into the 18-to-34 bracket — consistent with analytically minded professionals in tech, finance, and entrepreneurship. Sponsors like Anthropic, ServiceNow, and Vanta reflect a deliberate positioning in the enterprise-software and AI infrastructure space, while Fundrise adds a retail-investment angle that matches the show's finance-literate listenership. Engagement running nearly double the category median signals genuine audience investment rather than passive reach. As long-form, high-trust audio-video content continues to attract premium B2B advertisers, Acquired is well-positioned to deepen its foothold as a go-to channel for enterprise and growth-stage brand partnerships.
Acquiredfm reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Anthropic and Fundrise. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Acquiredfm offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Acquiredfm's tier (Mid, 406K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Acquired is hosted by Ben Gilbert and David Rosenthal, two investors based in the United States. They launched the show roughly a decade ago and have built it into one of the most respected long-form business podcasts, known for exhaustive narrative deep dives into how major companies were built.
Acquired episodes are deliberately multi-hour productions because each one is a comprehensive narrative history of a single company — covering founding stories, key strategic decisions, and competitive turning points rather than a quick interview format. The hosts treat every episode more like an audio documentary than a standard business podcast, which is a core part of the show's identity.
The Michael Lewis episode marked ten years of Acquired, bringing on the bestselling author of The Big Short, Moneyball, and Flash Boys for a milestone conversation. It reflected on a decade of the podcast alongside one of the most celebrated business storytellers working today.
Yes, Acquired released a full episode on Formula 1, framing it as the story of "fast cars, celebrities, and B2B software." The episode examines how Formula 1 transformed from a niche European motorsport into a global entertainment and commercial powerhouse, including the role enterprise data partnerships play in the modern business.
Acquired's Vanguard episode tells the story of John Bogle, calling him "the communist capitalist who saved investors a trillion dollars" — a nod to how his low-cost index fund model disrupted the entire asset management industry. The episode digs into Vanguard's unusual mutual ownership structure and how it became one of the most consequential financial institutions ever built.
The Ferrari episode asks what happens when you "staple a luxury brand to a sports team," exploring the tension between competitive racing and one of the world's most exclusive consumer brands. It covers Ferrari's origins, Enzo Ferrari's outsized personality, and how the company sustains extraordinary pricing power while deliberately limiting production.
Acquired frames Disney as "the most successful enterprise for monetizing human nostalgia," and the episode traces how the company has repeatedly turned beloved stories and characters into durable, multi-decade revenue streams. It covers the full arc of Disney's history, including the strategic acquisitions that reshaped modern entertainment.
Acquired's sponsor lineup includes Anthropic (the AI safety company behind Claude), Fundrise (a real estate investment platform), ServiceNow (enterprise workflow software), and Vanta (security compliance automation). The roster reflects the show's core audience of tech founders, operators, and investors rather than a general consumer base.
Acquired is primarily an audio podcast available in every major podcast player — including Spotify and Apple Podcasts — and the YouTube channel specifically hosts video versions of those same full episodes. The show notes explicitly that YouTube is the video home, while full audio episodes live across all standard podcast platforms.
Acquired's audience is heavily male and skews toward young professionals, with the largest share in the 18-to-34 range and a strong concentration in the United States. While the show draws heavily from the tech, venture capital, and startup world, its narrative storytelling approach also pulls in anyone curious about business history and strategy.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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