Chris Broad is a British filmmaker and author based in Japan who built his channel around documenting life, travel, and culture in the country after relocating there in the early 2010s to teach English.
Total Followers +0.3%
3.7M
Across YouTube, Instagram
Primary Platform
YouTube
3.3M followers · 88% of audience
Engagement
5.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $6.8K–$16K / IG post
The couple, long-time collaborators and fixtures of the Japan-based English-speaking YouTube community, wed in England in late 2025.
Broad's debut book — a memoir spanning a decade of life in Japan — continued its commercial run with a new paperback edition, following its hardback debut as a UK number one bestseller in August 2023.
After clips from an October 2024 CDawgVA stream went viral, Broad uploaded 'The Terrible Truth About YouTube's Biggest Influencers' (Dec 2024), criticising MrBeast's money-driven ethos and his partnership with Logan Paul. Broad and CDawgVA acknowledged they had 'burned bridges' over the callout.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.3% | -46 -0.0% | +0 +0.0% | +10K |
| Last 30 days | +10K +0.3% | +273 +0.1% | +0 +0.0% | +10K |
| Last 90 days | +10K +0.3% | +592 +0.1% | +0 +0.0% | +10K |
| Last 365 days | +10K +0.3% | +592 +0.1% | +0 +0.0% | +10K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Insta360 Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Express VPN Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Sakuraco Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| LICKD Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
| TokyoTreat Ltd. Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| JNTO (Japan National Tourism Organization) Tourism / Government | Sponsored content | YouTube | Long-term | — |
Chris Broad is a British filmmaker and author based in Japan who built his channel around documenting life, travel, and culture in the country after relocating there in the early 2010s to teach English. His signature format blends dry, self-deprecating British humor with carefully produced travel documentaries — most notably his recurring "Journey Across Japan" series, in which he traverses the country by various modes of transport, often accompanied by fellow Japan-based creator CDawgVA. That distinctive tone, somewhere between deadpan commentary and genuine cultural curiosity, has earned him mainstream press coverage from the BBC, The Guardian, and The Daily Telegraph, as well as an authored book about Japan.
His audience skews heavily male and English-speaking — with strong concentrations in the United States, the United Kingdom, Australia, and Canada — reflecting a diaspora of Japan-curious Anglophone viewers rather than a domestic Japanese one. Sponsors cluster predictably around Japan lifestyle subscription boxes like Sakuraco and TokyoTreat alongside travel-adjacent tech brands such as Insta360 and ExpressVPN, a mix that signals a travel-and-lifestyle brand positioning rather than pure entertainment. With engagement rates well above category norms and an active Patreon for deeper-access content, Broad is well placed to continue bridging Western audiences with long-form Japan-focused storytelling.
Abroadinjapan reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Tourism / Government, a clear signal of fit for brands in those categories. Demonstrated partners include Insta360 and Express VPN. Engagement on YouTube runs around 5.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Abroadinjapan's tier (Macro, 3.7M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Abroad in Japan's real name is Chris Broad. He built the 'Abroad in Japan' identity as a brand name when he began documenting life as a British expat in Japan, and it has since become one of the most recognised English-language Japan channels on YouTube.
Chris Broad is based in Sendai, the largest city in Japan's Tohoku region in the north of the country. He settled there when he first moved to Japan to teach English, and it has remained his home base even as his content has taken him across every corner of the country.
CDawgVA is Connor Colquhoun, a British voice actor and YouTuber who is also based in Japan and one of Chris Broad's closest long-term friends. The two have co-starred in some of the channel's most popular series, and their comedic dynamic — usually involving Connor suffering through extreme challenges — has become a signature part of Abroad in Japan's identity.
Journey Across Japan is Abroad in Japan's most celebrated ongoing series, in which Chris and usually CDawgVA travel the length of the country — often by bicycle — documenting food, landscapes, and local culture across Japan's many regions. The series has run across multiple seasons covering different routes, and it is widely credited with turning the channel into an internationally known brand.
Yes — Chris Broad describes himself as a filmmaker and author in his own Instagram bio, and he has published a book rooted in his years of living in Japan. The writing reflects the same blend of cultural observation, dry British humour, and personal storytelling that defines his video work.
Yes, Chris Broad has been featured by the BBC as well as The Guardian, The Daily Telegraph, the Huffington Post, and the Daily Mail, among others. He lists these appearances in his YouTube channel description, and they reflect the level of mainstream press attention his Japan content has consistently attracted.
Yes, Chris operates an active Patreon offering behind-the-scenes content that does not appear on his main YouTube channel. The link is promoted directly in his channel bio, making it one of his core revenue streams alongside the brand sponsorships he takes on YouTube.
Sakuraco and TokyoTreat are subscription box services that ship curated Japanese snacks, sweets, and cultural items to customers worldwide. Both have sponsored Abroad in Japan's YouTube channel, and the partnership is a natural fit given that his audience is predominantly Western viewers with a deep interest in Japanese culture and food.
Chris Broad moved to Japan in the early 2010s, originally to teach English, and has lived there for well over a decade. He started filming his experiences shortly after arriving, and the channel has grown continuously from those early slice-of-life vlogs into the polished travel and culture productions it puts out today.
Abroad in Japan has surpassed three million subscribers on YouTube, placing it in the Macro creator tier. What stands out beyond the size is that his engagement rate runs well above the category average — which is unusual for a channel at that scale, where audience interaction typically dilutes as subscriber counts grow.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@abroadinjapan · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.