Last updated just now · Jul 25, 2026, 8:23 AM
Travel & Japan 🏳 —

Abroadinjapan

Full Creator Stats Live · Updated 2026-07-25

Chris Broad is a British filmmaker and author based in Japan who built his channel around documenting life, travel, and culture in the country after relocating there in the early 2010s to teach English.

NicheTravel & Japan TierMacro Engagement5.8%

Total Followers +0.3%

3.7M

Across YouTube, Instagram

Primary Platform

YouTube

3.3M followers · 88% of audience

Engagement

5.8%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $6.8K–$16K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-07-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 3,290,000 +10K 5.8% 0.7 7 days ago
Instagram 455,487 +273 5.9% 0.2 28 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +10K +0.3% -46 -0.0% +0 +0.0% +10K
Last 30 days +10K +0.3% +273 +0.1% +0 +0.0% +10K
Last 90 days +10K +0.3% +592 +0.1% +0 +0.0% +10K
Last 365 days +10K +0.3% +592 +0.1% +0 +0.0% +10K

Audience Demographics

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105K987K1.9M2.7M3.6M Jul 26Oct 25Jan 24Apr 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jun 2026
Sponsored content YouTube May 2025
Sponsored content YouTube Apr 2025
Sponsored content YouTube Feb 2025
Sponsored content YouTube Dec 2024
Sponsored content YouTube Long-term
Background

About Abroadinjapan

Chris Broad is a British filmmaker and author based in Japan who built his channel around documenting life, travel, and culture in the country after relocating there in the early 2010s to teach English. His signature format blends dry, self-deprecating British humor with carefully produced travel documentaries — most notably his recurring "Journey Across Japan" series, in which he traverses the country by various modes of transport, often accompanied by fellow Japan-based creator CDawgVA. That distinctive tone, somewhere between deadpan commentary and genuine cultural curiosity, has earned him mainstream press coverage from the BBC, The Guardian, and The Daily Telegraph, as well as an authored book about Japan.

His audience skews heavily male and English-speaking — with strong concentrations in the United States, the United Kingdom, Australia, and Canada — reflecting a diaspora of Japan-curious Anglophone viewers rather than a domestic Japanese one. Sponsors cluster predictably around Japan lifestyle subscription boxes like Sakuraco and TokyoTreat alongside travel-adjacent tech brands such as Insta360 and ExpressVPN, a mix that signals a travel-and-lifestyle brand positioning rather than pure entertainment. With engagement rates well above category norms and an active Patreon for deeper-access content, Broad is well placed to continue bridging Western audiences with long-form Japan-focused storytelling.

Brand fit

Why brands partner

Abroadinjapan reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Tourism / Government, a clear signal of fit for brands in those categories. Demonstrated partners include Insta360 and Express VPN. Engagement on YouTube runs around 5.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Abroadinjapan's tier (Macro, 3.7M combined followers, —). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Abroad in Japan's real name?

Abroad in Japan's real name is Chris Broad. He built the 'Abroad in Japan' identity as a brand name when he began documenting life as a British expat in Japan, and it has since become one of the most recognised English-language Japan channels on YouTube.

Where in Japan does Abroad in Japan live?

Chris Broad is based in Sendai, the largest city in Japan's Tohoku region in the north of the country. He settled there when he first moved to Japan to teach English, and it has remained his home base even as his content has taken him across every corner of the country.

Who is CDawgVA and why does he keep showing up in Abroad in Japan's videos?

CDawgVA is Connor Colquhoun, a British voice actor and YouTuber who is also based in Japan and one of Chris Broad's closest long-term friends. The two have co-starred in some of the channel's most popular series, and their comedic dynamic — usually involving Connor suffering through extreme challenges — has become a signature part of Abroad in Japan's identity.

What is the Journey Across Japan series?

Journey Across Japan is Abroad in Japan's most celebrated ongoing series, in which Chris and usually CDawgVA travel the length of the country — often by bicycle — documenting food, landscapes, and local culture across Japan's many regions. The series has run across multiple seasons covering different routes, and it is widely credited with turning the channel into an internationally known brand.

Did Abroad in Japan write a book?

Yes — Chris Broad describes himself as a filmmaker and author in his own Instagram bio, and he has published a book rooted in his years of living in Japan. The writing reflects the same blend of cultural observation, dry British humour, and personal storytelling that defines his video work.

Has Abroad in Japan been on the BBC?

Yes, Chris Broad has been featured by the BBC as well as The Guardian, The Daily Telegraph, the Huffington Post, and the Daily Mail, among others. He lists these appearances in his YouTube channel description, and they reflect the level of mainstream press attention his Japan content has consistently attracted.

Does Abroad in Japan have a Patreon?

Yes, Chris operates an active Patreon offering behind-the-scenes content that does not appear on his main YouTube channel. The link is promoted directly in his channel bio, making it one of his core revenue streams alongside the brand sponsorships he takes on YouTube.

What are Sakuraco and TokyoTreat that Abroad in Japan promotes?

Sakuraco and TokyoTreat are subscription box services that ship curated Japanese snacks, sweets, and cultural items to customers worldwide. Both have sponsored Abroad in Japan's YouTube channel, and the partnership is a natural fit given that his audience is predominantly Western viewers with a deep interest in Japanese culture and food.

How long has Abroad in Japan actually been living in Japan?

Chris Broad moved to Japan in the early 2010s, originally to teach English, and has lived there for well over a decade. He started filming his experiences shortly after arriving, and the channel has grown continuously from those early slice-of-life vlogs into the polished travel and culture productions it puts out today.

How big is Abroad in Japan's YouTube channel?

Abroad in Japan has surpassed three million subscribers on YouTube, placing it in the Macro creator tier. What stands out beyond the size is that his engagement rate runs well above the category average — which is unusual for a channel at that scale, where audience interaction typically dilutes as subscriber counts grow.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 25, 2026, 8:23 AM · Slug: abroadinjapan

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