Indonesia
Operating out of Surabaya, Indonesia's second-largest city and one of its most celebrated food capitals, @abielmaldives — known by the name Abiel — built a micro-tier following around a straightforward premise: eating out every single day and documenting it.
Total Followers +0.0%
100K
Across Instagram, YouTube
Primary Platform
71K followers · 71% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.4K–$3.5K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +35 +0.1% | +0 +0.0% | +0 +0.0% | +35 |
| Last 30 days | +21 +0.0% | +0 +0.0% | +0 +0.0% | +21 |
| Last 90 days | +170 +0.2% | +0 +0.0% | +0 +0.0% | +170 |
| Last 365 days | +170 +0.2% | +0 +0.0% | +0 +0.0% | +170 |
Daily follower snapshots from CreatorDB's longitudinal index.
Operating out of Surabaya, Indonesia's second-largest city and one of its most celebrated food capitals, @abielmaldives — known by the name Abiel — built a micro-tier following around a straightforward premise: eating out every single day and documenting it. The channel's Indonesian bio translates roughly to 'Surabaya, let's go — loves eating out and walking daily,' which captures the creator's casual, high-frequency approach to food content. Posts lean heavily into affordable discoveries — half-price deals, seafood spots, hidden warung restaurants tucked into residential alleyways — making the content feel more like a trusted local tip than a polished review. Surabaya-specific hashtags anchor nearly every post, signalling a deliberate city-first strategy rather than a broad national or regional one.
The audience skews notably male and young, with the 18-to-24 cohort representing the largest share, and the vast majority based in Indonesia — a tightly local demographic that suits hyper-regional food and lifestyle brands well. Engagement sits above the category median, suggesting genuine community interest despite flat short-term follower growth. YouTube activity has slowed in recent months, placing Instagram Reels at the centre of the content operation, where mukbang-style and food-challenge formats perform alongside straightforward restaurant features. The occasional furniture brand appearance in the hashtag mix indicates some willingness to take adjacent sponsorships, but the core brand-fit remains in affordable food, beverage, and local hospitality — categories where Abiel's street-level credibility in Surabaya gives regional advertisers a cost-efficient, highly contextual entry point.
abielmaldives reaches an audience concentrated in Indonesia primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Indonesia-focused brands in food and related categories, abielmaldives offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @abielmaldives's tier (Micro, 100K combined followers, Indonesia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, abielmaldives is based in Surabaya, Indonesia. Almost all of the food content is rooted in Surabaya's local culinary scene, with hashtags pointing to specific Surabaya cafes, seafood spots, and budget eateries across the city.
Abielmaldives focuses on affordable, everyday Indonesian food — hidden warungs, seafood stalls, and cheap local eateries in Surabaya. A consistent theme is finding places where you eat well for very little, including spots offering half-price deals or meals with zero queuing.
"Blusukan dalam gang" roughly means exploring deep into alleyways or tucked-away back streets. Abielmaldives uses this format to uncover hidden warungs and food stalls in Surabaya that most people walking by would never notice, which is a recurring hook in the content.
Yes, mukbang-style eating videos are part of the content mix. One caption references a portion so large it was compared to the Titanic hitting the stomach, which suggests oversized or extreme-value meals are a deliberate draw for the channel.
Yes, food challenge videos appear alongside the regular restaurant reviews. One post caption reads "Did you succeed or not?" — pointing to challenge-format content where finishing a difficult or oversized meal is the central premise.
Alongside the food content, abielmaldives occasionally features affordable furniture finds under hashtags like #furnituremurah, which translates to cheap furniture. This suggests a broader lifestyle angle built around value and budget-friendly finds, not just eating out.
Based on the hashtags and content signals, abielmaldives is focused primarily on Surabaya. The location-specific tags — including #kulinersurabaya, #seafoodsurabaya, and #restomurahsurabaya — all point to Surabaya as the home base rather than a roaming food travel account.
Yes, abielmaldives has a YouTube presence covering Indonesian food entertainment and cooking-related content. Instagram is the primary and more active platform, with YouTube serving as a secondary channel that has seen less frequent uploads recently.
Abielmaldives sits in the Micro influencer tier with a combined following across Instagram and YouTube. Instagram carries the larger share of followers and is where engagement runs above the category median for this type of content.
The audience skews heavily male and young, with the 18–24 age bracket making up the largest segment. The overwhelming majority of followers are based in Indonesia, making the channel particularly relevant for local Surabaya food and lifestyle brands targeting young Indonesian men.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@abielmaldives · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.