United States
Abbey Yung is a US-based beauty and hair-care creator whose authority rests on a credential that sets her apart from most in the space: she is a certified trichologist, meaning her content on…
Total Followers +0.8%
4.9M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
2.6M followers · 53% of audience
Engagement
5.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $17K–$40K / IG post
The lifestyle publication covered the growing popularity of Abbey Yung's 11-step haircare routine, noting it cuts through online noise with science-backed guidance from a certified trichologist.
Abbey Yung joined Alix Earle as a key creator partner in Pantene's 'Stop The Shedding' campaign, supporting the brand's Abundant & Strong Collection — described as Pantene's biggest innovation in years.
WWD reported that Yung partnered with OGX Beauty on a curated set of three haircare essentials designed to support her 11-step Abbey Yung Method routine, sold exclusively at Target.
Forbes highlighted the Minnesota-based creator as a driving force behind renewed consumer interest in affordable, effective drugstore haircare amid economic uncertainty.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.2% | +5K +0.4% | +7K |
| Last 30 days | +0 +0.0% | +7K +0.8% | +30K +2.1% | +37K |
| Last 90 days | +0 +0.0% | +24K +2.8% | +107K +7.6% | +131K |
| Last 365 days | +0 +0.0% | +24K +2.8% | +107K +7.6% | +131K |
Daily follower snapshots from CreatorDB's longitudinal index.
Abbey Yung is a US-based beauty and hair-care creator whose authority rests on a credential that sets her apart from most in the space: she is a certified trichologist, meaning her content on scalp health, hair porosity, and product formulations carries professional weight beyond typical influencer opinion. She built a multi-million following across TikTok, YouTube, and Instagram by packaging that expertise into accessible, honest review formats — most notably her recurring 'don't get mad at me' series, where she candidly calls out overhyped or underperforming products. She has also trademarked The Abbey Yung Method™, a proprietary hair-health framework that gives her channel a repeatable identity beyond one-off reviews. Her dupe content — including extended series reviewing ELF's affordable haircare line against prestige competitors like Olaplex — taps cleanly into the budget-beauty moment that has dominated social beauty discourse in recent years.
Her audience skews heavily female and concentrates in the 18–34 age band, with the majority based in the United States and a meaningful secondary reach across the UK, Canada, and Australia — a profile that makes her attractive to both mass-market and premium haircare brands seeking English-language reach. Engagement on TikTok runs well above category norms, suggesting her educational, opinion-led format generates genuine discussion rather than passive scrolling. She is represented by Range Media Partners and has taken brand work from categories as varied as audio entertainment, indicating openness to non-endemic sponsors. With professional certification, a trademarked method, and a content style rooted in skeptical evaluation rather than endorsement, Yung is well-positioned to grow credibility as the beauty industry faces increasing consumer demand for science-backed claims and ingredient transparency.
abbeyyung reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include Audible. Engagement on TikTok runs around 5.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @abbeyyung's tier (Macro, 4.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Abbey Yung Method™ is Abbey's trademarked, proprietary approach to hair care, which she promotes across TikTok, YouTube, and Instagram. It's rooted in her background as a certified trichologist and serves as the overarching framework behind her hair health advice, recommendations, and content style.
Yes, Abbey Yung is a certified trichologist — a specialist in the science of hair and scalp health. She highlights this credential across all her social bios, and it's a core part of what separates her beauty content from typical influencer reviews, since her recommendations carry a clinical foundation.
Abbey Yung completed a multi-part ELF haircare review series and ultimately said she was a little underwhelmed by the line overall. She compared specific products, including ELF's Gloss Mode Treatment Oil directly against the Olaplex No. 7 Bonding Oil, giving her audience a head-to-head breakdown.
Abbey has directly referenced Olaplex No. 7 in her content, pitting it against affordable alternatives like ELF's Gloss Mode Treatment Oil as part of her ongoing dupe review series. Her trichologist background means her comparisons go beyond texture and scent — she focuses on whether the formulation actually delivers on its claims.
Abbey runs a recurring "Don't get mad at me" content series where she gives blunt, honest takes on hyped hair care products she believes fall short. Rather than playing it safe with brand relationships, she's built her reputation on being willing to call out products that don't justify their price or their marketing claims.
Abbey Yung has collaborated with @alexeduc, a cosmetic chemist, to evaluate beauty products through a science-backed lens. The combination of a certified trichologist and a cosmetic chemist makes for unusually ingredient-focused reviews compared to most beauty content.
Finding affordable dupes for premium hair and beauty products is one of Abbey's signature content pillars. She's produced multiple installments of ELF dupe reviews, and the #dupes hashtag is a consistent fixture in her posting, making her a go-to resource for viewers who want honest budget-versus-luxury breakdowns.
Audible has sponsored Abbey Yung on YouTube, reflecting the kind of general consumer brand that crosses over into beauty and lifestyle channels. Outside of named sponsors, her business inquiries are handled through Range MP, her management company.
Abbey Yung's audience is overwhelmingly female — over eight in ten of her followers are women — and skews toward the 18-to-34 age bracket, with the United States making up the majority of her viewership. This makes her particularly relevant for hair care and beauty brands targeting young adult women.
Abbey Yung is active across TikTok, YouTube, and Instagram, posting regularly on all three. Her YouTube channel has grown to over 800,000 subscribers, and she treats it as a full platform rather than an afterthought, often posting longer-form reviews and deep dives there that complement her short-form TikTok content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@abbeyyung · TikTok
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