India
Aastha Shah, known online as Aasthashah97, is a Mumbai-based fashion, beauty, and lifestyle creator whose identity is inseparable from her most distinctive characteristic: vitiligo.
Total Followers +0.2%
2.7M
Across YouTube, Instagram
Primary Platform
YouTube
957K followers · 36% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $21K–$49K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.2% | -1912 -0.1% | +0 +0.0% | +98 |
| Last 30 days | +5K +0.5% | -869 -0.1% | +0 +0.0% | +4K |
| Last 90 days | +5K +0.5% | +23K +1.3% | +0 +0.0% | +28K |
| Last 365 days | +5K +0.5% | +23K +1.3% | +0 +0.0% | +28K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Nykaa Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Lakmé Beauty / Cosmetics | Sponsored content | — | — | |
| Pond's Beauty / Skincare | Sponsored content | — | — | |
| Cetaphil India Beauty / Skincare | Sponsored content | — | — | |
| Dyson Beauty / Hair Tech | Sponsored content | — | — |
Aastha Shah, known online as Aasthashah97, is a Mumbai-based fashion, beauty, and lifestyle creator whose identity is inseparable from her most distinctive characteristic: vitiligo. Rather than concealing the skin condition, she has built her entire platform around embracing it, positioning herself as a visible example of self-acceptance within an Indian beauty and fashion media landscape that rarely centres such representation. Her content spans makeup tutorials, hair-care reviews, outfit styling, and personal vlogs, with a tone that blends aspirational aesthetics with candid relatability. Managed by Monk Entertainment — one of India's more established influencer management outfits — she operates with a level of production and commercial structure typical of the country's upper-mid-tier creator class.
Her combined following across YouTube and Instagram sits comfortably in the macro tier, and her engagement rates on both platforms run notably above category medians, suggesting an audience that actively connects with her rather than passively scrolling past. The demographic skews female and clusters in the 18-to-34 bracket, a cohort highly valued by beauty and personal-care advertisers. Brand partnerships with names like Nykaa, Lakme, Dyson, and Cetaphil India confirm her positioning squarely within the premium-to-masstige Indian beauty market. A meaningful share of her audience is based outside India — particularly in the United States and the United Kingdom — which gives her cross-market appeal for global beauty brands seeking South Asian diaspora reach. As vitiligo visibility gains broader cultural momentum, her long-standing ownership of that narrative gives her a durable and differentiated brand-fit story that few competitors can replicate.
Aasthashah97 reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Cosmetics, Beauty / Skincare, Beauty / Hair Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Nykaa and Lakmé. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Beauty / Cosmetics and related categories, Aasthashah97 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Aasthashah97's tier (Macro, 2.7M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Aastha Shah openly identifies as a creator living with vitiligo, describing herself as "a girl with vitiligo living her dreams" in both her YouTube and Instagram bios. She has made her skin condition a central and empowering part of her personal brand, using her platform to normalize diverse skin appearances within Indian fashion and beauty spaces.
Her real name is Aastha Shah — it is spelled out directly in her handle, aasthashah97. She goes by this name across her fashion, beauty, and lifestyle content on both YouTube and Instagram.
Aastha Shah is based in Mumbai, India, as noted in her Instagram bio. Mumbai's position as India's fashion and entertainment capital aligns well with her work in beauty, lifestyle, and brand partnerships.
Aastha Shah is managed by Monk Entertainment, a well-known Indian creator management agency. They oversee her brand collaborations and business operations, which span major beauty, skincare, and lifestyle brands.
Yes, Aastha Shah has done sponsored content for Nykaa on YouTube. Nykaa is one of India's largest beauty and personal care retailers, making it a natural brand fit for a fashion and beauty creator with her audience profile.
Aastha Shah has featured the Dyson Airwrap in her content, with #dysonairwrapid among her top hashtags alongside dedicated hair tutorial posts. Hair styling and beauty product reviews are a consistent part of her content output.
Beyond Nykaa, Aastha Shah's content has featured partnerships with Lakme (specifically the Rouge Bloom range), Pond's BB, and Cetaphil India, all appearing in her top hashtags. Her collaborations span both mass-market Indian beauty brands and premium skincare, reflecting the breadth of her beauty-focused audience.
Yes, couple and relationship vlogs feature alongside her fashion, beauty, and travel content, making her channel more broadly lifestyle-oriented than a purely beauty-focused account. This mix contributes to her audience skewing roughly balanced between female and male viewers.
Travel is a regular part of Aastha Shah's content mix, including both solo travel and city travel vlogs on YouTube. Her channel covers destinations alongside core fashion and beauty topics, giving her a well-rounded lifestyle presence rather than a single-niche focus.
Aastha Shah has a combined following of well over two million across YouTube and Instagram, placing her firmly in the Macro creator tier in India. Her engagement runs notably above the category median for creators at her scale, which is a key factor brands like Nykaa weigh when selecting partners.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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