United States
Aashna Shroff is an Indian-origin lifestyle creator who built her following through The Snob Journal, a fashion and interiors platform that blends personal style with home aesthetics.
Total Followers -0.2%
1M
Across Instagram
Primary Platform
YouTube
1M followers · 100% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$28K / IG post
Shroff documented her Bangkok trip using Ray-Ban Meta's AI-powered smart glasses, showcasing hands-free content creation for the brand's wearable tech push.
The couple wed on January 2, 2025, with Malik sharing wedding photos on Instagram captioned 'Tu hi mera ghar.' The announcement drew wide coverage across entertainment media.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,009,880 | -2K | 2.8% | 2.8 | 6 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -707 -0.1% | +0 +0.0% | +0 +0.0% | -707 |
| Last 30 days | -2323 -0.2% | +0 +0.0% | +0 +0.0% | -2323 |
| Last 90 days | -8584 -0.9% | +0 +0.0% | +0 +0.0% | -8584 |
| Last 365 days | -8584 -0.9% | +0 +0.0% | +0 +0.0% | -8584 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| American Tourister Travel / Luggage | Sponsored content | 2025–2026 | — | |
| Dyson Beauty / Hair Care | Sponsored content | 2025–2026 | — | |
| Snob Home / The Snob Journal Lifestyle / Home / Media | Founder / owned brand | Long-term | — |
Aashna Shroff is an Indian-origin lifestyle creator who built her following through The Snob Journal, a fashion and interiors platform that blends personal style with home aesthetics. Now based in the United States, she self-describes as a "professional overthinker of outfits & interiors" — a framing that captures the considered, detail-oriented tone of her content. Her Instagram presence centers on fashion, travel, and interior styling, and she has extended that visual identity into @snobhome, a dedicated home-focused offshoot that signals a deliberate evolution beyond personal style into curated living spaces.
Her audience skews heavily South Asian, with India accounting for a plurality of followers and the US representing a substantial secondary market — a split that reflects both her roots and her current base. The 25–34 demographic dominates, suggesting an audience aligned with aspirational lifestyle spending. Brand partnerships with American Tourister, Apple, and Dyson reflect a positioning at the intersection of travel, tech, and premium home aesthetics. With a dual-market audience, an above-median engagement rate, and an established editorial brand in The Snob Journal, Aashna is well-placed to attract both global lifestyle labels and India-facing campaigns seeking reach among urban, style-conscious consumers.
Aashnashroff reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Travel / Luggage, Beauty / Hair Care, Lifestyle / Home / Media, a clear signal of fit for brands in those categories. Demonstrated partners include American Tourister and Dyson. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Travel / Luggage and related categories, Aashnashroff offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Aashnashroff's tier (Macro, 1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Aashna Shroff links directly to @snobhome in her Instagram bio, identifying it as her own project rather than a brand she simply partners with. It appears to be her home décor and interiors brand, a natural extension of her content focus on interior styling and space design.
The Snob Journal (thesnobjournal.com) is Aashna Shroff's editorial lifestyle platform, which she operates alongside her social media presence. Her Instagram bio lists a dedicated team email address for it, signaling it functions as a proper media brand rather than just a personal blog.
Aashna Shroff covers both — she describes herself as a "professional overthinker of outfits & interiors" in her own bio, meaning her content spans outfit styling and home and space design. This dual focus is what distinguishes her from creators who stick strictly to fashion or strictly to home content.
Yes, a Dyson partnership is among Aashna Shroff's brand collaborations, with content built around the Dyson Airwrap. The deal fits naturally with her fashion and lifestyle aesthetic, where hair styling tools frequently appear alongside outfit and beauty content.
Aashna Shroff has collaborated with American Tourister on at least two campaigns — one targeting the India market specifically and another tied to their Bit Bloc product line. The partnership aligns with her travel content pillar, which she has produced as part of larger road trip and destination storytelling series.
Spacemaxxing is a social media trend focused on transforming cluttered or small spaces into highly functional, stylish environments. Aashna Shroff has made sponsored spacemaxxing content that sits squarely within her interiors niche, produced in partnership with a storage and organization brand.
Aashna Shroff is of Indian origin, which helps explain why her single largest audience segment — well over 40% of her followers — is based in India, ahead of her US base. She has also taken on India-specific brand partnerships, including India-market campaigns with American Tourister.
Yes, Aashna Shroff has posted content under the #visittheusa and #100yearsontheroad hashtags, pointing to a structured travel content collaboration, likely a road trip or destination series. Travel content sits alongside her fashion and interiors work as a recurring pillar in her output.
Aashna Shroff has crossed the one million follower mark on Instagram, placing her firmly in the Macro influencer tier. Her engagement rate also runs well above the category average, which is relatively uncommon at that follower scale.
Aashna Shroff's primary public presence is on Instagram, where she has built her following of over one million. YouTube is also listed as a platform she uses, though Instagram is the core channel for her fashion, interiors, travel, and brand partnership content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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