Aashnahegde

Club Homebody is Aashna Hegde's own lifestyle brand, which she founded and describes as central to her content journey on both YouTube and Instagram. She identifies herself as "president of @clubhomebody," positioning it as a community and label built around home-centered, everyday lifestyle values rather than simply a personal alias or merch line.

Yes — Aashna documented a hair color transformation in Paris in partnership with L'Oréal Professionnel, resulting in what she called her "dream bronde" look. She shared the experience as a YouTube video titled "My Paris Hair Glow-Up," blending aspirational travel content with a sponsored beauty collaboration.

L'Oréal Professionnel India is one of Aashna's recurring named brand partners, appearing prominently in recent content including her Paris hair makeover and a dedicated video on the Absolut Repair Molecular Mask for damaged hair. The partnership spans both aspirational travel-linked content and practical at-home hair care tutorials, reflecting a multi-format deal.

Aashna is based in India, where the majority of her audience is located. She does travel to the United States regularly — she uses the hashtag #aashnainla for her Los Angeles content — but her primary home base remains in India.

"Yap sessions" is Aashna's own term for her casual, unscripted conversational videos where she talks openly with her audience about her thoughts, life experiences, and everyday observations. It is one of her signature formats alongside daily rituals and travel vlogs, and it reflects the candid personal tone she has deliberately built her channel around since her early twenties.

Wedding styling is one of the content categories that features on Aashna's YouTube channel, sitting alongside beauty, hair, and general lifestyle content. Given that her core audience is concentrated among women aged 18 to 34, bridal and wedding-adjacent how-to content fits naturally into the lifestyle focus she has cultivated over the years.

Aashna has been documenting her life on YouTube since her early twenties, making her a long-running presence in the Indian lifestyle creator space well before the genre became saturated. By 2026 her channel has grown to well over 800,000 subscribers, a milestone built through consistent personal vlogging rather than a single viral moment.

Tata CLiQ Palette — a major Indian beauty and fashion retail platform — is among Aashna's named sponsors, with the partnership hashtags #tatacliqpalette and #palettexyoutube appearing across her content. The collaboration makes sense given that India accounts for the largest share of her audience and Tata CLiQ Palette targets a similar young, beauty-focused demographic.

Beyond L'Oréal Professionnel India, Aashna's named brand collaborations include Tata CLiQ Palette and Fashion Nova, spanning Indian beauty retail and international fashion respectively. Her partnerships lean consistently toward beauty and lifestyle, which aligns with the interests of her predominantly young female audience across India and the United States.

Across YouTube and Instagram combined, Aashna has built a total following of over 1.8 million, placing her firmly in the Macro influencer tier. Her engagement rates run well above the category average on both platforms, with her core audience concentrated among women aged 18 to 34 primarily in India and the United States.