United Kingdom
Aamna Adel is a UK-based dermatologist and hair specialist who has built a substantial TikTok following by translating clinical expertise into short-form, highly watchable advice.
Total Followers +0.0%
1.8M
Across TikTok
Primary Platform
TikTok
1.8M followers · 100% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
The lifestyle title profiled Dr. Adel as one of the UK's leading consultant dermatologists, spotlighting how she founded Rhute on the principle that healthy hair begins at the scalp.
The piece covers her path from clinical dermatology to brand founder and her approach to making scalp care as routine as skincare.
The vegan, fragrance-free serum is powered by 16 clinically backed ingredients including stem cell extracts, niacinamide, and salicylic acid, and launched exclusively via rhutehair.com.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 1,800,000 | +0 | 4.5% | 5.6 | 7 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Aamna Adel is a UK-based dermatologist and hair specialist who has built a substantial TikTok following by translating clinical expertise into short-form, highly watchable advice. Her content sits at the intersection of professional dermatology and everyday practicality — covering skincare routines, haircare habits, and product efficacy with a candid, myth-busting tone. Captions like 'save your money' and 'we've normalised some very questionable habits' reflect a voice that prioritises honest guidance over brand cheerleading, which helps explain an engagement rate that runs well above the category median. Beyond content, she is the founder of @rhute, her own brand venture, and is managed through Markhort Talent, signalling a deliberately commercial trajectory alongside her educational platform presence.
Her audience skews heavily female and clusters in the 18–34 age band, with a strong domestic UK base supplemented by meaningful reach into the United States — a geography that significantly expands her commercial addressable market. That demographic profile aligns naturally with beauty, wellness, and personal-care brands seeking credible, science-backed endorsement rather than purely aesthetic influence. The dermatologist credential is a meaningful differentiator in a crowded skincare space; it raises the perceived authority of any product she features and supports rate card positioning at the higher end of the macro tier. As consumer demand for evidence-based beauty content continues to grow, her dual role as practitioner, content creator, and brand founder places her well to deepen both audience trust and long-term partnership value.
aamnaadel reaches an audience concentrated in United Kingdom primarily through TikTok, and is best activated via TikTok branded content. Their sponsorship history skews toward Beauty / Haircare, a clear signal of fit for brands in those categories. Demonstrated partners include Rhute. Engagement on TikTok runs around 4.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @aamnaadel's tier (Macro, 1.8M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Aamna Adel identifies herself as a qualified dermatologist and hair expert, and that clinical background is the core of her TikTok presence. She approaches skincare and haircare topics from a medical perspective rather than as a lifestyle influencer, which is a key reason her audience engagement runs well above the category average.
Rhute is a brand founded by Aamna Adel herself — she lists it directly in her TikTok bio alongside her dermatologist credentials. Given her expertise in skincare and hair, Rhute sits within the beauty and wellness space, and she keeps her professional platform and brand identity closely connected.
Aamna Adel has made dedicated content picking out the specific The Ordinary products she believes genuinely earn their reputation, rather than riding the general hype around the brand. As a dermatologist, her opinion on which budget skincare items actually work carries more clinical weight than a typical influencer recommendation.
Aamna Adel made a widely watched TikTok pointing out that most people apply dry shampoo incorrectly, which causes visible white cast and scalp buildup over time. She followed it with a step-by-step correction guide, a format she uses regularly to challenge common haircare habits people have unknowingly normalised.
Aamna Adel has a signature "save your money" stance where she gives her honest dermatologist verdict on overhyped skincare products and tells her audience to skip them entirely. She's been clear she'll hold that position regardless of trends, which is a central reason her followers treat her as a trusted source rather than a promotional account.
Aamna Adel referenced Anne Hathaway's well-known habit of going to extreme lengths to protect her skin from UV exposure as proof that being "extra" about sun safety actually pays off long-term. It fits her broader approach of using relatable cultural examples to back up clinical skincare advice around SPF and UV protection.
Aamna Adel covers greasy hair, hair growth, and everyday haircare routines as her core hair topics, often debunking habits that seem harmless but damage the scalp or follicles over time. Her dual positioning as a dermatologist and hair expert means she addresses these from a clinical angle, not just as general lifestyle tips.
Aamna Adel has made content specifically calling out everyday hygiene and haircare habits that have become socially normalised despite being counterproductive or harmful to skin and scalp health. This "myth-busting from a dermatologist" style is one of her most consistent content pillars alongside product reviews.
Aamna Adel is represented by Markhor Talent for her commercial work and brand collaborations. Her agency contact is listed publicly in her TikTok bio, which is standard practice for Macro-tier creators handling inbound sponsorship enquiries at scale.
Aamna Adel is based in the United Kingdom, and the largest share of her audience is also UK-based, making her one of the more prominent British dermatologist creators on TikTok. She also draws a substantial following from the United States, with her audience skewing heavily toward women in the 18–34 age range.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@aamnaadel · TikTok
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