Sally Jo is an Auckland-based makeup artist and qualified beauty therapist who has built her YouTube presence over a long enough run to self-identify as an "OG YouTuber" — a signal that her…
Total Followers +1.0%
400K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
327K followers · 82% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.3K–$3.3K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.3% | +0 +0.0% | +3 +0.1% | +1K |
| Last 30 days | +4K +1.2% | +13 +0.0% | +3 +0.1% | +4K |
| Last 90 days | +12K +3.8% | -74 -0.1% | +15 +0.3% | +12K |
| Last 365 days | +12K +3.8% | -74 -0.1% | +15 +0.3% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
Sally Jo is an Auckland-based makeup artist and qualified beauty therapist who has built her YouTube presence over a long enough run to self-identify as an "OG YouTuber" — a signal that her channel predates the short-form video wave and has retained a loyal subscriber base through consistency rather than viral moments. Her content sits squarely in the practical end of the beauty space: drugstore and budget hauls, monthly favourites spanning makeup and skincare, GRWM formats, and occasional lifestyle vlogs. The affordable-beauty angle is a deliberate editorial identity rather than a constraint — hashtags like #affordablemakeup, #drugstore, and #temufinds appear regularly, positioning her as a resource for viewers who want accessible recommendations over aspirational luxury.
Her audience skews heavily female and concentrates in the 18–34 bracket, with a notable geographic spread across Kenya, the United States, and Australia — an international footprint that suggests her affordability-focused content travels well beyond the New Zealand market. Engagement running nearly double the category median points to an audience that actively interacts rather than passively follows. A partnership with activewear brand Halara reflects a natural adjacency to the lifestyle-adjacent beauty creator category and hints at her commercial appeal to brands targeting young, value-conscious women. As short-form channels continue to fragment audiences, her YouTube-anchored, long-form-loyal base gives her a relatively stable foundation for sustained brand collaboration.
_Sallyjo_ reaches an audience concentrated in NZL primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include HALARA. Engagement on YouTube runs around 2.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For NZL-focused brands in beauty and related categories, _Sallyjo_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at _Sallyjo_'s tier (Mid, 400K combined followers, NZL). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
_Sallyjo_ is a qualified MUA (Makeup Artist) and Beauty Therapist, not just a content creator. She takes professional client bookings through her separate business, Beauty by Sally Jo, based in Auckland, New Zealand. That real-world training is what she draws on when she shares tips and tutorials across her channels.
Beauty by Sally Jo is her professional makeup artistry business, operating alongside her YouTube and social media presence. It has its own dedicated booking email, separate from her content inquiry contact, and caters to clients in the Auckland area. It reflects that she practises as a working MUA in addition to running a large online following.
Yes — she accepts professional makeup bookings through her business email, listed separately from her brand partnership contact. She is based in Auckland, New Zealand, so in-person bookings are available to clients in or visiting that area. Her dual identity as both a content creator and a practising MUA is something she actively promotes across all her platforms.
She uses the term in her bio to signal that she built her presence on YouTube long before many of today's beauty influencers arrived on the platform. Her largest following by far is on YouTube, reflecting years of consistent content rather than a recent viral spike. The 'OG' label is her nod to longevity and to the original wave of beauty creators who grew up on the platform.
Affordable beauty is one of her core content pillars — she regularly posts roundups like 'the best drugstore makeup under $15' and leans heavily on hashtags like #drugstore and #affordablemakeup. She is a reliable source for budget-conscious beauty recommendations relevant to both New Zealand shoppers and her international audience. This makes her particularly useful for viewers who want professional-level tips without high-end price tags.
Yes, Temu hauls and unboxings appear regularly in her content under hashtags like #temufinds. This fits naturally with her wider focus on ultra-affordable beauty products and budget shopping discoveries. It is part of the same affordable-makeup thread that runs through most of her channel.
Her monthly favourites videos extend well beyond makeup — her August favourites, for example, covered makeup, skincare, books, and more. The format gives her audience a broader look at her lifestyle and personal interests rather than purely beauty content. It is one of the recurring series that keeps her long-term subscribers coming back each month.
HALARA, a women's activewear and athleisure brand, has partnered with her for sponsored content on YouTube. While her channel is primarily beauty-focused, HALARA regularly collaborates with lifestyle-leaning creators who reach a predominantly female audience. The partnership reflects her appeal beyond makeup tutorials to broader style and wellness interests.
She is based in Auckland, New Zealand, and identifies as a New Zealand creator across all her platforms. Despite being NZ-based, her viewership is international, with strong audiences in the United States, Australia, and the United Kingdom. Her content focuses on products and tips accessible to viewers worldwide rather than exclusively NZ-market items.
Her YouTube channel covers makeup tutorials, drugstore and affordable product roundups, GRWM videos, Temu hauls, follow-me vlogs, and monthly favourites series. She also posts skincare, nails, and hair content alongside occasional BFF and lifestyle videos. The overall tone is accessible and tip-driven, shaped by her background as a trained MUA and Beauty Therapist.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@_sallyjo_ · YouTube
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