United Kingdom
Pooja Vaghela, who creates under the handle _PVX, is a London-based dancer, lifestyle creator, and entrepreneur whose content centres on Bollywood-inflected dance — frequently performed in public spaces — alongside beauty, fashion, and cinematic-style everyday moments.
Total Followers +0.2%
2.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
680K followers · 26% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.2K–$21K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.3% | -1105 -0.2% | +0 +0.0% | +867 |
| Last 30 days | +9K +1.3% | -3253 -0.5% | +0 +0.0% | +6K |
| Last 90 days | +18K +2.7% | +37K +6.0% | +0 +0.0% | +55K |
| Last 365 days | +18K +2.7% | +37K +6.0% | +0 +0.0% | +55K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| temu_uk Sponsorship | Sponsored content | Jul 2026 | — | |
| Shein Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Ranis Glamour Beauty / Fashion | Co-founder | Long-term | — |
Pooja Vaghela, who creates under the handle _PVX, is a London-based dancer, lifestyle creator, and entrepreneur whose content centres on Bollywood-inflected dance — frequently performed in public spaces — alongside beauty, fashion, and cinematic-style everyday moments. Her signature format blends South Asian cultural references with a distinctly British urban aesthetic, a combination that has built a multi-million following spread across YouTube, TikTok, and Instagram. Beyond content creation, she co-founded Ranis Glamour, a beauty venture that signals an ambition to move from audience-building into brand ownership. She also runs dance workshops, giving her an offline community dimension that few creators at her tier maintain.
Her audience skews heavily toward the South Asian diaspora — particularly viewers in Pakistan and India — with a predominantly younger female core, making her one of the more culturally specific macro creators operating out of the UK. That demographic specificity is both a strength and a constraint: it attracts fast-fashion brands like Shein and Temu, whose South Asian market reach aligns neatly with her viewership, but leaves room for growth with prestige or lifestyle sponsors seeking that same diaspora audience. Above-median engagement across all three platforms suggests strong community retention, and as Ranis Glamour matures, her positioning as a creator-turned-founder could attract more brand-equity-driven partnerships.
_Pvx reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Fashion, a clear signal of fit for brands in those categories. Demonstrated partners include temu_uk and Shein. Engagement on YouTube runs around 3.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at _Pvx's tier (Macro, 2.6M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
_PVX's real name is Pooja Vaghela. She goes by the handle @_PVX across her main platforms, but her full name appears in her professional business contact details and email address, which she shares publicly for brand enquiries.
Ranis Glamour is a brand that _PVX co-founded and actively promotes across her social profiles. She credits herself as a co-founder in her Instagram bio and tags the brand on TikTok, making it a visible part of her identity beyond just content creation.
Yes — spontaneous Bollywood dance in public is one of _PVX's most recognisable and recurring formats. She's described it herself as a signature move, calling it a "PVX special," and the format consistently generates strong audience reactions across her channels.
_PVX does offer dance workshops, which she advertises directly through her Instagram bio with a link for bookings. Given that her content is rooted in Bollywood-style choreography and performance, the workshops are a natural extension of her creator brand.
On Instagram she uses @_PVX, but on TikTok her account is @_PVXX — with a double X at the end. This is likely down to username availability on TikTok, so anyone searching the single-X handle there will not find her profile.
Bollywood music, dance, and South Asian cultural references are central pillars of _PVX's content style. Her audience is overwhelmingly based in Pakistan and India, which reflects how deeply her Bollywood-inflected videos resonate with South Asian diaspora communities worldwide.
SHEIN is a confirmed brand partner of _PVX, with sponsored fashion content appearing on her YouTube channel. Her mix of lifestyle, dance, and on-trend visual content makes her a strong fit for SHEIN's creator marketing campaigns.
Temu UK is a confirmed sponsor, with paid content placed on her Instagram. As a London-based lifestyle creator with a large and engaged following, _PVX fits the profile of UK-market influencers Temu has been activating for its growth campaigns.
_PVX's largest audience is on TikTok, where she has well over a million followers — surpassing both her YouTube and Instagram counts. Her short-form dance and cinematic lifestyle clips are particularly well-suited to TikTok's format and discovery algorithm.
_PVX is based in London, UK, which she references consistently across all her platform bios. Despite being a UK creator, the bulk of her viewership comes from South Asia — primarily Pakistan and India — rather than a domestic British audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@_pvx · YouTube
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