United States
Paige Spiranac — whose handle nods to her middle name, Renee — is a former collegiate and professional golfer turned social media personality who built one of the sport's most recognizable digital presences almost entirely through Instagram before expanding across platforms.
Total Followers -0.1%
6.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
486K followers · 8% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $49K–$113K / IG post
After being at the center of a rules controversy in the 2025 inaugural event — and reporting "tens of thousands" of death threats online — Spiranac announced she would compete again in the $4 million creator tournament.
The joint venture with Pro Shop — the golf media company behind Netflix's Full Swing — will develop original digital series, branded products, and consumer goods. Spiranac becomes an equity owner and strategic partner, not just on-camera talent.
During the finals of the inaugural Internet Invitational, Spiranac was filmed tamping down fescue grass to improve a teammate's lie — a rules violation. She later apologized, saying she was unaware of the rule, and took a temporary break from social media due to the fallout.
The new sports-betting content series, hosted by Spiranac, debuted on SportsGrid Network as part of a multiyear partnership — making her the face of the network's casino and sports betting programming.
Spiranac appeared in the $152M Netflix sequel as a Dick's Sporting Goods employee, attending the film's New York City premiere on July 21, 2025 before the film dropped July 25.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +4K +0.8% | +0 +0.0% | +0 +0.0% | +4K |
| Last 30 days | +8K +1.7% | -12549 -0.3% | +0 +0.0% | -4190 |
| Last 90 days | +17K +3.4% | +2K +0.1% | +0 +0.0% | +19K |
| Last 365 days | +17K +3.4% | +2K +0.1% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
Paige Spiranac — whose handle nods to her middle name, Renee — is a former collegiate and professional golfer turned social media personality who built one of the sport's most recognizable digital presences almost entirely through Instagram before expanding across platforms. A former gymnast who pivoted to competitive golf at San Diego State University, she turned her professional playing experience into an approachable, personality-driven content brand that blends legitimate swing instruction with lifestyle commentary. Her self-described status as the 'OG Insta golf girl' is backed by an Instagram following in the multi-millions, built during a period when women in golf had very little mainstream digital representation.
_Paige.Renee reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, _Paige.Renee offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at _Paige.Renee's tier (Mega, 6.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Paige Spiranac competed as a professional golfer on the Symetra Tour, which serves as the LPGA's developmental circuit. She stepped away from playing professionally to focus on content creation and has since become one of the most recognized personalities in golf media, far outpacing her reach as a touring pro.
Paige Renee is her first and middle name, and she uses it as her creator persona across platforms and as the name behind her brand, Paige Co. Her full surname, Spiranac, remains widely associated with her and is still used on her YouTube channel and Instagram handle, so fans search under both names.
Paige Co. is Paige Spiranac's owned digital golf brand, built through her YouTube channel in partnership with Pro Shop. The format puts celebrities and creators on the course for rounds with unconventional competitive twists — she describes it as featuring "lots of tea and a little trash talk" alongside the actual golf.
Paige Spiranac played collegiate golf at San Diego State University, where she was a standout on the women's golf team before turning professional. Her competitive playing background gives her genuine credibility when she posts swing tips and course vlogs, setting her apart from purely lifestyle-focused creators in the golf space.
Yes, Paige Spiranac was named Maxim's Sexiest Woman Alive, a recognition that pushed her well beyond the golf audience into mainstream pop culture. The honor amplified her crossover appeal and is a major reason her following skews heavily male and spans far beyond dedicated golf fans.
Yes, Paige hosts a podcast called Playing A Round with Paige Renee, where she covers golf, relationships, pop culture, and candid personal topics. The show extends her brand well beyond short-form video and attracts listeners who want a longer, more conversational side of her personality.
Paige built a massive Instagram following at a time when golf content on the platform was virtually nonexistent, making her one of the first creators to prove golf could drive serious social media engagement. She pioneered the mix of course footage, lifestyle content, and personal branding in golf long before the sport became a mainstream creator niche, which is why she claims the "OG" title in her bio.
Paige Spiranac was previously married and has since gone through a divorce, which she has addressed publicly in interviews and on her podcast. She has been notably open about that period of her life, and it has become part of the candid, unfiltered persona that connects her with her audience.
Paige calls herself the "Number 1 Purdue fan" in her Instagram bio and consistently weaves Purdue Boilermakers content into her social media, especially during basketball season. The fandom is a well-established part of her public identity alongside golf, giving followers a second sports passion to connect with her over.
Combined across Instagram, TikTok, and YouTube, Paige Spiranac's total following runs well into the millions, placing her firmly in the Mega tier of sports creators. Her largest and longest-standing audience lives on Instagram, where she originally built her reputation as one of golf's first breakout social media personalities.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@paigespiranac · YouTube
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