United States
Jihan is a New York City-based lifestyle and beauty creator with Jamaican roots whose content centers on hair, skincare, and wellness.
Total Followers +1.4%
168K
Across Instagram, TikTok
Primary Platform
YouTube
51K followers · 30% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1K–$2.5K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +36 +0.1% | +304 +0.3% | +0 +0.0% | +340 |
| Last 30 days | +1K +2.2% | +1K +1.0% | +0 +0.0% | +2K |
| Last 90 days | +15K +29.5% | +12K +10.4% | +0 +0.0% | +27K |
| Last 365 days | +15K +29.5% | +12K +10.4% | +0 +0.0% | +27K |
Daily follower snapshots from CreatorDB's longitudinal index.
Jihan is a New York City-based lifestyle and beauty creator with Jamaican roots whose content centers on hair, skincare, and wellness. Her tagline — "where real life looks and feels a little better" — captures her approach: relatable, grounded beauty rather than aspirational excess. Hair content anchors her output, with a particular focus on styles popular within the Black women's beauty community, including silk presses, bob cuts, and natural hair routines. That specificity shows clearly in her hashtag footprint, which spans Black girl hair, NYC living, and occasional fashion coverage, suggesting a creator who blends community-focused beauty content with broader lifestyle moments.
Her audience is predominantly female and concentrated in the 18–34 age range — a core demographic for beauty and wellness advertisers — and her engagement rates on both TikTok and Instagram run well above category medians, signaling a following that actively participates rather than passively scrolls. Represented by Hermana Agency, she operates as a professional brand partner with the infrastructure to support formal campaigns. Her combination of NYC cultural currency, consistent cross-platform activity, and a clearly defined niche around Black hair care and everyday wellness positions her well for growth with hair, skincare, and lifestyle brands targeting women of color.
_Lifewithjihan reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, _Lifewithjihan offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at _Lifewithjihan's tier (Mid, 168K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Jihan includes the Jamaican flag in her bios across platforms, representing her heritage publicly. That cultural identity is woven into her overall brand as a New York City lifestyle creator covering hair, skin, and wellness.
Based on her content, Kingston appears to be Jihan's young child who features in her day-to-day life videos. Candid moments with Kingston give her channel a real-life family dimension alongside the beauty and wellness content she is primarily known for.
Jihan is especially known for covering the blunt cut bob and silk press looks tailored to Black women with natural hair. Her content walks through the style process and realistic results, which is a major reason she draws a loyal Black girl hair audience.
Yes, silk pressing natural hair is one of her signature topics — she uses hashtags like #silkpressnaturalhair consistently and covers the process and finish in detail. Her audience comes to her specifically for honest, relatable takes on achieving sleek styles from natural textures.
She tags #nyfw in her content, placing her in the New York Fashion Week conversation as a NYC-based digital creator. Her location and elevated-but-real aesthetic make fashion week coverage a natural fit for her brand.
Hermana Agency represents Jihan, and her agency email is listed publicly across her platforms for collaboration inquiries. She also keeps a personal business email on TikTok for direct brand outreach.
Yes — Jihan focuses specifically on hair, skin, and wellness content for Black women, covering styles like the bob and silk press alongside broader self-care topics. Her engagement runs well above the category average, which is a strong signal that her audience finds the content genuinely useful rather than just visually polished.
That is Jihan's personal tagline, the idea that she is showing an elevated but honest version of everyday New York City life rather than an unreachable filtered fantasy. It anchors her hair, skin, and wellness content in a realistic, feel-good aesthetic that resonates with her largely female audience.
Jihan posts regularly on TikTok and Instagram, with YouTube listed as her primary platform. TikTok is where she has her largest following and her highest engagement rate, making it the best place to catch her most-seen content.
She has grown past 100,000 followers on TikTok, where her engagement rate runs noticeably higher than on her other platforms. Hair transformation and lifestyle videos tend to be her strongest performers there.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@_lifewithjihan · YouTube
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